rethinking social media marketing [episode 9] - tuesday's tips & tactics: inbound marketing...
DESCRIPTION
This week's episode tries to address and overcome some of the common notions of social media marketing like it’s just a fad, it’s for kids or there is no return on investment. We also recommend how to use traditional marketing methodologies with social media as a channel. Lastly, we define social media as a content distribution channel and emphasize the importance of content with any online campaign.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75038/Rethinking-Social-Media-Marketing-Tuesday-s-Tips-Tactics-VideoTuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.TRANSCRIPT
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Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsRethinking Social Media Marketing
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Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
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Twitter: #Kuno - @CPollittIU
• Just for Kids?
• Just a Fad?
• Waste of Time?
• Let the Intern do it?
• No ROI
Rethinking Social Media MarketingQuestion Your Assumptions. . .
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Twitter: #Kuno - @CPollittIU
Rethinking Social Media MarketingWhat social media isn’t. . .
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Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
Hard Work
What social media is. . .
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Twitter: #Kuno - @CPollittIU
Rethinking Social Media MarketingWhat social media is. . .
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Twitter: #Kuno - @CPollittIU
Rethinking Social Media MarketingGood Social Media
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What Does this Mean?
Have realistic expectations
Set goals
Develop a strategy
Deploy tactics
Takeaway #1
Twitter: #Kuno - @CPollittIU
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Twitter: #Kuno - @CPollittIU
Social Media ExpectationsWhat social media is. . .
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Takeaway #2
Social media is a content distribution platform
What Does this Mean?
Twitter: #Kuno - @CPollittIU
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Takeaway #3
Delivering high-quality, valuable content in social media drives
profitable consumer engagement
What Does this Mean?
Twitter: #Kuno - @CPollittIU
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The Content Marketing Manifesto
Facebook.com/kunocreative
Free eBook!
Twitter: #Kuno - @CPollittIU
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Twitter: #Kuno - @CPollittIU
Thanks for Watching!
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