blog optimization with smo [episode 2] - tuesday's tips & tactics: inbound marketing in 10...
DESCRIPTION
This week's episode looks at optimizing blog posts for social media. The process of optimizing a company's social role on the web in order to increase business, maximize sales, and enhance web visibility, traffic and the overall presence. The video is part one of a three part series on blog post optimization. Video and written commentary are available here: http://www.kunocreative.com/blog/bid/73359/Blog-Post-Optimization-with-SMO-Tuesday-s-Tips-Tactics-Video Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative's Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.TRANSCRIPT
![Page 1: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsBlog Post Optimization with SMO
![Page 2: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
![Page 3: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMO
![Page 4: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMO
What is Social Media Optimization (SMO)?
The process of optimizing a company's social role on the web in order to increase business, maximize sales, and enhance web visibility, traffic and the
overall presence.
![Page 5: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMO
1. Make your content easily shareable
2. Make your content easy to subscribe to
3. Make your social media accounts easy to find and follow
4. Use social media plugins
![Page 6: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMOMake your content easily shareable
![Page 7: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMOMake your content easy to subscribe to
![Page 8: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMOMake your social media accounts easy to find and follow
![Page 9: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMOUse social media plugins
![Page 10: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with SMO
1. Make your content easily shareable
2. Make your content easy to subscribe to
3. Make your social media accounts easy to find and follow
4. Use social media plugins
![Page 11: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/11.jpg)
Blog Post Optimization Playbook
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU
![Page 12: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/12.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
![Page 13: Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/5554c514b4c90503388b50ad/html5/thumbnails/13.jpg)
Twitter: #Kuno - @CPollittIU
Thanks for Watching!
Slides are available at