how content marketing affects website analytics [episode 11] - tuesday's tips & tactics:...
DESCRIPTION
This week's episode examines how the development and deployment of regularly published content to a website affects the online analytics and metrics associated with organic search, social media, referring sites and direct traffic. The information discussed includes both website traffic and conversions over a three year period of time.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75559/How-Content-Marketing-Affects-Analytics-Tuesday-s-Tips-TacticsTuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.TRANSCRIPT
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Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsHow Content Marketing Affects Analytics
![Page 2: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Content Marketing
![Page 3: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Organic Search Traffic
2-3 posts/week
5-10 posts/week
![Page 4: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Organic Search Leads
2-3 posts/week
5-10 posts/week
![Page 5: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Social Media Traffic
2-3 posts/week
5-10 posts/week
![Page 6: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Social Media Leads
2-3 posts/week
5-10 posts/week
![Page 7: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Direct Traffic
2-3 posts/week
5-10 posts/week
![Page 8: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Direct Leads
2-3 posts/week
5-10 posts/week
![Page 9: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Referral Traffic
2-3 posts/week
5-10 posts/week
![Page 10: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
A Look at the Numbers
Referral Leads
2-3 posts/week
5-10 posts/week
![Page 11: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
Content Marketing
Delivering high-quality, relevant and valuable content to
prospects and customers drives profitable consumer action.
Takeaway
![Page 12: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/12.jpg)
The Content Marketing Manifesto
Facebook.com/kunocreative
Free Download!
Twitter: #Kuno - @CPollittIU
![Page 13: How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.vdocuments.us/reader035/viewer/2022062703/55537805b4c905da528b4d90/html5/thumbnails/13.jpg)
Twitter: #Kuno - @CPollittIU
Thanks for Watching!
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