the content marketing sales funnel [episode 14] - tuesday's tips & tactics: inbound...
DESCRIPTION
This week’s episode looks at the content marketing sales funnel, its components, barriers to consumption, the campaign structure and the role of lead nurturing. The video outlines a content marketing strategy for businesses of all walks to implement and utilize in order to drive and optimize profitable consumer action. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76249/The-Content-Marketing-Sales-Funnel-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.TRANSCRIPT
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Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsThe Content Marketing Sales Funnel
![Page 2: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
The Content Marketing Sales Funnel
![Page 3: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
The Content Marketing Sales Funnel
![Page 4: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
![Page 5: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Barriers to Content Consumption
The Content Marketing Sales Funnel
![Page 6: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Barriers to Content Consumption
The Content Marketing Sales Funnel
• Privacy
• Time
• Work
• Money
• Topic
• Inbox
![Page 7: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
The Content Marketing Sales Funnel
![Page 8: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Campaign Structure
![Page 9: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Campaign Structure
![Page 10: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Campaign Structure
![Page 11: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
The Role of Lead Nurturing (email, SMS, social, dynamic)
The Content Marketing Sales Funnel
• Automated Lead Qualification
• Lead Warmer
• Lead Scoring
• Accelerate Customer Acquisition
• Reduce Churn
And. . .
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Twitter: #Kuno - @CPollittIU
The Role of Lead Nurturing (email, SMS, social, dynamic)
The Content Marketing Sales Funnel
Delivering the right content
To the right person
On the right channel
At the right time
![Page 13: The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.us/reader034/viewer/2022052523/5554c44fb4c90559398b507f/html5/thumbnails/13.jpg)
The Content Marketing Manifesto
Facebook.com/kunocreative
Free Download!
Twitter: #Kuno - @CPollittIU
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Twitter: #Kuno - @CPollittIU
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