Transcript
Page 1: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsRethinking Social Media Marketing

Page 2: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Rethinking Social Media Marketing

Page 3: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

• Just for Kids?

• Just a Fad?

• Waste of Time?

• Let the Intern do it?

• No ROI

Rethinking Social Media MarketingQuestion Your Assumptions. . .

Page 4: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Rethinking Social Media MarketingWhat social media isn’t. . .

Page 5: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Rethinking Social Media Marketing

Hard Work

What social media is. . .

Page 6: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Rethinking Social Media MarketingWhat social media is. . .

Page 7: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Rethinking Social Media MarketingGood Social Media

Page 8: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

What Does this Mean?

Have realistic expectations

Set goals

Develop a strategy

Deploy tactics

Takeaway #1

Twitter: #Kuno - @CPollittIU

Page 9: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Social Media ExpectationsWhat social media is. . .

Page 10: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Takeaway #2

Social media is a content distribution platform

What Does this Mean?

Twitter: #Kuno - @CPollittIU

Page 11: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Takeaway #3

Delivering high-quality, valuable content in social media drives

profitable consumer engagement

What Does this Mean?

Twitter: #Kuno - @CPollittIU

Page 12: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Content Marketing Manifesto

Facebook.com/kunocreative

Free eBook!

Twitter: #Kuno - @CPollittIU

Page 13: Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Thanks for Watching!

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