reputational risk elitad
DESCRIPTION
some words about reputational risk on web 2.0TRANSCRIPT
A PERSONAL BRANDING FIRM www.elitad.com
It takes many good deeds to build a good reputation, and only one bad one to lose it. (Benjamin Franklin)
Reputational risk Online information on specific products or persons is increasingly abundant, although not properly managed. Many companies are spending exhorbitant amounts of money improving their image through traditional communication platforms, while at the same time neglecting major growth potential.
Reputational risk management constitutes the basic foundations of our product services while improving the image and communication services offered to our clients. We strive to develop a specialised location procedure, analysis and management of all information published online of potential clients.
In our opinion, a rigorous and optimum online presence, is the prime element required and the key to obtaining a positive reputation. It also prevents potential crisis, if management is inadequate.
A good design and interactivity of our web and strong social media presence, will increase visibility of our comments, but also entails management of a larger area of information.
The second phase in managing reputational risk is the search and analysis to locate ideas and commentaries by users in the blogs, wikis and social networks, analyse the information and counteract any attempts to undermine the reputation of the person involved, the political party or the company. We are committed to develop and use a series of tools (centralization of most relevant RSS, Netvibes, Google Reader, Yahoo, Bloglines, Feedreader.net, amongst others) that permit us to locate and analyse information immediately. Speed and agility are fundamental for the management of image.
BOLETÍN DEL INVERSOR NÚMERO 3 OTOÑO 2009ELITAD SEPTEMBER 09
SOME TOOLS TO
READ YOUR
REPUTATION ONLINE
RSSREALLY SIMPLE SYNDICATION
SOCIAL NETWORKSFACEBOOK, TWITTER DIGG, DELICIOUS...
TECHNORATIINTERNET SEARCH ENGINE FOR BLOGS
GOOGLE INSIGHTSSEARCH TERMS ABOUT PEOPLE ENTERED INTO THE GOOGLE SEARCH ENGINE
BLOGPULSEINTERNET SEARCH ENGINE FOR BLOGS
KEOTAGSOCIAL BOOKMARK LINK GENERATOR
BOARDTRACKERFORUM DISCUSSION SEARCH
SWOTTISEARCH, RATE AND COMPARE
OTHERSTWITTERVERSE, COMPAREBLOGS, COMMENTS.COM...
A PERSONAL BRANDING FIRM www.elitad.com
Once we have located, classified (through source and content) and analysed all public information of our prospective clients, we proceed to manage it, creating a constructive dialogue with those more critical opinions. We do this by positioning positive factors ahead of negative ones. This creates new channels of communication with more up-to-date information so that our clients users are fully informed.
Creation and development of a new form of communication, adapted to the new channels (Development and blog design, selection of most influential blogs for the specific sector of our client, assesment and editing in press releases to blog community and selected fora
and formation of communication departments to adapt internal and external policies to all the social media requirements).
Implementation of the most advanced positioning systems, SEO and SEM, with the objective that contents we wish to publish are better placed than their negative critics, not only in the search engines but in all the social media universe.
The way to gain a good reputation is to endeavor to be what you desire to appear. (Socrates)
for further information about our
procedures don´t hesitate to contact us
How to avoid a crisisDON´T WALK THE TIGHTROPEThe best way to manage reputational risk is by avoiding the problem before it actually happens.
The services offered by ElitAd minimise the risk of a crisis in communications and, at the same time, reduce the need to take preventive action if it becomes inevitable. This is one of the keys as to why ElitAd converts clients into their own communications medium, extending their image through social networks and web 2.0 and making them the best source of available information on their activity. ElitAd plays the leading role in controlling the distribution of communications and, after a settlement phase, this will provide a strong entry barrier for other types of information attempting to compete with our sources. Whenever a reply is required, irrespective of what field it is, rapid action will be possible.
The services and products of ElitAd are focused as the best solution in avoiding reputational risk.
BOLETÍN DEL INVERSOR NÚMERO 3 OTOÑO 2009ELITAD SEPTEMBER 09
CONTACT
ALEX DC
JOSÉ A. FERNÁNDEZ
RAIMUNDO BURGUERA
BRENDAN GOLT
@alex_dc
@joseafernandez
@raibur
@brendangolt