reliance fresh aditya

8/20/2019 Reliance Fresh Aditya

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OperationalStrategies

Presented By:

Aditya Jaswal


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y


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Introduction:-Reliance Fresh is the convenience storeformat which forms part of the retail business

of Reliance Industries of India.

ype Super!ar"et

IndustryRetail

Founded

Octo#er $%& '%%(

)ead*uarters!um#ai& India

Ke eo le


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Business !odel

Store Small &Medium Store(2000-000 s!ft"

Merchandise #ood & #M$%roducts

Investment er Store Rs ' o )Million

$atchment *rea 2 o + S! ,m


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Product Range

#resh /eetables & #ruits

Staple

rocessed #ood

everaes

ersonal & 1ome $are

air3 roducts


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Fast !oving Products


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Slow !oving Products


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Store layout

$hecout4ntr3546it


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Supply ,hain o- Reliance Fresh

#or veetables approach farmers directl3 insteadof bu3in from the mandi. 1elps in reducinwastaes and procurin at a reasonable cost.

etter returns to Indian farmers andmanufacturers.

#or #M$% and dair3 products it is supplied b3 the

local vendors.

%reater value for the Indian consumers.


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Reliance Fresh Supply ,hain!odel

#armers#armers #armers

$ollection oint

rocessin

Reliance #reshReliance #reshReliance #resh

#armer owntransportation

#armer own transportati#armer own transportation

Reliance 7wn 8oistic





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Operations


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Procurement

Process *part from veetables9 dair3 products

and baer3 items are directl3 procured

from the suppliers based on the pre-neotiated terms.

3 procurin directl3 the3 weed out

middlemen and also the costs attached toit.

:on-erishable oods such as #M$

which have a loner shelf life is procuredcentrall b the merchandisin


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ail3 *ctivities at the Store

Store starts its operations b3 '.+0 am in the

mornin.

ail3 indents of fruits9 veetables and dair3products reach the store b3) am.

he stoc is put up on the shelves and is maderead3 for the consumers.

Store manaer updates the openin stoc as

well as updates the price list received on adail3 basis from the head o;ice.

*lso updatin on the promotion o;ers

happens.


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he c3cle of replenishment happens on adail3 basis.

#ruits and veetables are thrown awa3 after2 da3s(provided the3 perish" while #M$%

products are ept till their e6piration.

7n an averae


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.i*uidating Stoc"s


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Reliance reduces the prices on perishableproducts b3 '0= after ) pm so that thestocs et sold and new stocs can beordered.

*lso for the e6tra stocs at the store9reliance advertises in newspapers fofr the

consumers.


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ecommen a ons

Some e6ccess space should be created for billin

4ven thouh there were billin counters9 onl3 2were operational. he waitin time on a weeda3was almost >0 minutes.

roper arranement of merchandise sereatedbased on brands which is visuall3 appealin.

1ave enouh walin space.

Improvement in the !ualit3 of fruits and veetables.

#re!uent cleanin of store is re!uired so that toavoid the dirt3 loo of the store.

*mple parin space.

reliance fresh aditya

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