reliance fresh vs spar

7272019 Reliance Fresh vs Spar

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PRESENTATION ON

RELIANCE FRESHBY -

SIDDHARTH MOHANSIDDHARTH PARAKHSIDDHARTH GAUTAM BSHASHANK GUPTA

1





ACKNOWLEDGEMENT

I WOULD LIKE TO THANK PROF MEGHNA VERMA FORGIVING US THIS PROJECT AS A PART OF CURRICULAM

I WOULD ALSO LIKE TO THANK MYCLASSMATES FOR GIVING US VITAL INFORMATION ANDADVICE WITHOUT WHOM THIS PROJECT WOULD HAVEBEEN INCOMPLETE

AT LAST BUT ABOVE ALL I WOULD LIKE TOTHANK MY PARENTS FOR THEIR UNCONDITIONAL LOVEAND SUPPORT THROUGHOUT MY LIFE

3



RELIANCE GROUP

The Reliance Group founded by DhirubhaiH Ambani (1932-2002) is Indias largestprivate sector enterprise with businesses

in the energy and materials value chainGroups annual revenues are in excess of US$ 58 billion The flagship companyReliance Industries Limited is a FortuneGlobal 500 company and is the largestprivate sector company in India

4



HE FOOD AND GROCERY MARKET IN INDIA ISCURRENTLY VALUED AT $236 BILLION MAKINGIT THE SIXTH LARGEST GROCERY MARKET INTHE WORLDTHE UNORGANIZED SEGMENT STILL

CONSTITUTES 99 PER CENT OF THE TOTALFOOD AND GROCERY MARKET AND ISCHARACTERIZED BY THE TRADITIONAL MOM-AND-POP KIRANA STORESTHE MODERN FORMATS ACCOUNT FOR JUST 1

PER CENT OF THE TOTAL FOOD AND GROCERYMARKET AND ARE CHARACTERIZED BY CASHAND CARRY STORES HYPERMARKETSSUPERMARKETS DISCOUNT SUPERMARKETSAND CONVENIENCE STORES

FOOD AND GROCERY

RETAILING IN INDIA

5



TOTAL RETAIL MARKET

6



RELIANCE RETAIL LTD ndash

OVERVIEW

920 Stores

80 Cities

14 States

7



Reliance Mart (Hypermarket)

95000 Products

Unique Services - Tailoring shoe amp watch repair Laundry

Future Plan Saloon

8



Reliance trends ( Apparels and accessories)

Reliance wellness (Medicine health care and Beauty Products )

9



Reliance footprint

Reliance time out (Books toys music and gifts)

1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels

o Reliance AutoZone (Auto accessories and services)

o Reliance Living Homeware

1 2



RELIANCE FRESH

Industry Retail

Type Supermarket

Chairman amp Managing Director

Mukesh AmbaniFirst Outlet Hyderabad( BanjaraHills)

Founded 30th October 2006

Headquarter Mumbai

Area 2000-4000 Sq Ft

1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH

Private label sale ndash own products (Reliance Select)

Network ndash 1600 channels in villages

1 6



WEAKNESS

Poor inventory controlStaff ndash Lack of knowledge about products

Parking

Opportunities

Farm to fork No middlemen Farmers ndash Customer

Hundreds of farmers ndash 1 million farmers ndash next five years

1 7



THREATS

International Retail Giants Carrefour Metro AG Tesco

Bharti ndash Wallmart (Farm to Fork)

Operating cost are too high

1 8



Retail Mix ndash Reliance Fresh

1 9



PLACE

Located in small commercial complexes close to 3-4

residential areas

Observation Close to cross roads

Almost in all Major areas Banashankari Banaswadi

Bannerghatta road RMV extension Doddaballapur

Mattikhere (approx 16 outlets across bangalore)

2 0



PRODUCT RANGE

Vegetables and fruits House hold items

Food and beverages ndash All

premiere brand + Private label Groceries ndash only private label

Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION

Main idea ndash make bulk purchase

Discount scheme days ndash Saturday and Sunday

Reliance fresh membership card ndash Reliance One

2 2



PRICING

Low prized private labels

Discount on bulk buying

Private Labels

Maximum Space Own Products Less Space Nestle Maggi MTR Masala Pepsi Layrsquos Chips

Reasons High Margin

2 3



DISTRIBUTION STRATEGYInefficient food chain supply

bull Intermediatory profit margin

bull Wastages in transitbull Sourcing out requirement

bull Eg Banjara hill outlet(AP)

2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX

Reliance Fresh communicates largely about its promotions

The communication is observed in the following ways

a) Through advertising in Newspapers About location of

their storesor opening up of new stores product range festive offers

b) Through Fliers About product range current promotions

c) Through Events To spread awareness

d) In store promotions Largely Sales promotion for examplespot discounts live announcements free gifts on a minimum

purchasebill amount

2 6



2 7



STORE DESIGN AND DISPLAY

Reliance Fresh like other organized retailers infood amp grocery has a Grid Layout format Thiscould be because of the following reasons

a) They get more shelves to stock productsb) Lesser space is wasted in Aisles

c) Customer Familiarity

d) Higher Space productivity

2 8



2 9



ABOUT DISPLAYS

we found that following displays are usually spotted in aReliance Fresh store

a) Jackets in corners These are stands which have Hot Offer written on the white boards

b) Racks Bins

c) Weighing Machine next to racks

d) Customer Service Desk

e) Point Of Sales with frequent Promotion displays on it aswell

3 0



levels of employees in any Reliance Fresh Store

There is a Customer Desk in each Reliance Fresh store which

is operated by Customer Service Associates but our

understanding through personal experiences suggest that

Customer Service Staff needs training as they lack focus on

solving customer problems and are also a little apprehensive

about receiving customer complaints

3 1



FUTURE PLANS

Plans to invest Rs 25000 Crore in next 4 year in their retail division

Train students and housewives ndash Customer care amp Quality service ndash Part time job

Every Indian Consumer

New format of food and cafeacute ndash Reliance foodPrivate label sale ndash Kirana store

Pharmacy retail store

6000 outlets ndash 784 citiesLaunch soaps detergents cosmetics and non FMCG products ndash Private label

3 2



PROBLEMS FACED

Roadside vegetable vendors demonstrated in front of a

Reliance Fresh Store in Ranchi Jharkhand on 8 May 07 3 3



SUGGESTIONS

Expand ndash Service

Give training to staff

Improve inventory control

httpwwwreliancefreshinfo

3 4



SPAR ndash LIVE LIFE

BETTER

3 5



3 6



SPARSPAR Hypermarkets and Supermarkets

in India is the result of a license

agreement between the Dubai based

Landmark Grouprsquos Max Hypermarkets

India Pvt Ltd and SPAR International

SPAR is the worldrsquos largest independentfood retail chain and is present in 34

countries

3 7



SPAR currently has 12 stores in India

Shoppers have the option to choose from a wide variety of

quality products in every category ranging from grocery fruits and

vegetables bakery dairy and take away foods meat poultry and

fish wine beer and spirits home textiles personal care crockeryutensils and kitchen appliances electronics and IT accessories

and much more

SPAR serves 3 million customers annually

In Bangalore alone SPAR has 14000 SKUs in the food andgrocery category

httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar

441 stores in over 45 towns 12 stores in 6 major cities

stores with size of 2500-4000 sq ft stores size of 66000 sq ft

Only deals with food amp grocery wider range of products

4 1



2





ACKNOWLEDGEMENT




3



RELIANCE GROUP



4






FOOD AND GROCERY

RETAILING IN INDIA

5



TOTAL RETAIL MARKET

6




OVERVIEW

920 Stores

80 Cities

14 States

7




95000 Products


Future Plan Saloon

8





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



RELIANCE GROUP



4






FOOD AND GROCERY

RETAILING IN INDIA

5



TOTAL RETAIL MARKET

6




OVERVIEW

920 Stores

80 Cities

14 States

7




95000 Products


Future Plan Saloon

8





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2






FOOD AND GROCERY

RETAILING IN INDIA

5



TOTAL RETAIL MARKET

6




OVERVIEW

920 Stores

80 Cities

14 States

7




95000 Products


Future Plan Saloon

8





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



TOTAL RETAIL MARKET

6




OVERVIEW

920 Stores

80 Cities

14 States

7




95000 Products


Future Plan Saloon

8





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2




OVERVIEW

920 Stores

80 Cities

14 States

7




95000 Products


Future Plan Saloon

8





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2




95000 Products


Future Plan Saloon

8





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2





9



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



Reliance footprint


1 0



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



Reliance digital

Reliance i Store

1 1



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



o Reliance jewels



1 2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



RELIANCE FRESH

Industry Retail

Type Supermarket




Headquarter Mumbai


1 3



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



About

Reliance

Fresh

1 4



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



SWOT ANALYSIS

1 5



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



STRENGTH



1 6



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



WEAKNESS


Parking

Opportunities



1 7



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



THREATS




1 8




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2




1 9



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



PLACE


residential areas





2 0



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



PRODUCT RANGE




Dairy products

Non veg food items

Ready to eat items

2 1



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



PROMOTION




2 2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



PRICING



Private Labels


Reasons High Margin

2 3







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2







2 4



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



COMMUNICATION MIX

Reliance Group

2 5



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



COMMUNICATION MIX








purchasebill amount

2 6



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



2 7








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2








2 8



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



2 9



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



ABOUT DISPLAYS



b) Racks Bins




3 0










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2










3 1



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



FUTURE PLANS







3 2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



PROBLEMS FACED





SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



SUGGESTIONS





3 4




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2




BETTER

3 5



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



3 6









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2









countries

3 7








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2








and much more



httpwwwsparindiacom

3 8



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



3 9



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



Reliance fresh

vs

SPAR

4 0



Reliance fresh Spar




4 1



2



Reliance fresh Spar




4 1



2



2

reliance fresh vs spar

Documents