reliance fresh-aditya.pptx
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Reliance Fresh Day to Day OperationsTRANSCRIPT
Reliance Fresh - Supply Chain
Operational Strategies
Presented By:Aditya JaswalAvinash Kumar
Introduction:-Reliance Freshis the convenience store format which forms part of the retail business ofReliance IndustriesofIndia.
Type Super Market
Industry Retail
Founded October 30, 2006
Headquarters Mumbai,India
Key people Mukesh Ambani
Business Model
Store Small & Medium Store (2000-4000 sqft)
Merchandise Food & FMCG Products
Investment Per Store Rs 5 To 6 Million
Catchment Area 2 To 3 Sq Km Radius
Market Positioning Convenience Store
Product RangeFresh Vegetables & Fruits
Staple
Processed Food
Beverages
Personal & Home Care
Dairy Products
Fast Moving Products
Slow Moving Products
Store layout
CheckoutEntry/ExitSupply Chain of Reliance Fresh
For vegetables approach farmers directly instead of buying from the mandi. Helps in reducing wastages and procuring at a reasonable cost.
Better returns to Indian farmers and manufacturers.
For FMCG and dairy products it is supplied by the local vendors.
Greater value for the Indian consumers.
Reliance Fresh Supply Chain ModelFarmersFarmersFarmersCollection PointProcessingReliance FreshReliance FreshReliance FreshFarmer own transportationFarmer own transportationFarmer own transportationReliance Own Logistic Reliance Own Logistic Reliance Own Logistic Reliance Own Logistic
Operations15Procurement ProcessApart from vegetables, dairy products and bakery items are directly procured from the suppliers based on the pre-negotiated terms.By procuring directly they weed out middlemen and also the costs attached to it.Non-Perishable goods such as FMCg which have a longer shelf life is procured centrally by the merchandising department.Daily Activities at the StoreStore starts its operations by 5.30 am in the morning.Daily indents of fruits, vegetables and dairy products reach the store by6 am.The stock is put up on the shelves and is made ready for the consumers.Store manager updates the opening stock as well as updates the price list received on a daily basis from the head office.Also updating on the promotion offers happens.Merchandise is checked and stocked by the supervisor from time to time.
The cycle of replenishment happens on a daily basis.Fruits and vegetables are thrown away after 2 days(provided they perish) while FMCG products are kept till their expiration.On an average 8% of the food items are dumped and is accounted as wastage.Reliance fresh uses SAP software which is automated and is used to re-order inventories.Inventory PlanningLiquidating Stocks
Reliance reduces the prices on perishable products by 50% after 6 pm so that the stocks get sold and new stocks can be ordered.Also for the extra stocks at the store, reliance advertises in newspapers fofr the consumers.
RecommendationsSome exccess space should be created for billingEven though there were 4 billing counters, only 2 were operational. The waiting time on a weekday was almost 10 minutes.Proper arrangement of merchandise segregated based on brands which is visually appealing.Have enough walking space.Improvement in the quality of fruits and vegetables.Frequent cleaning of store is required so that to avoid the dirty look of the store.Ample parking space.