77784338 reliance fresh supply chain

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Reliance Fresh Supply ChainReliance Fresh Supply Chain

ManagementManagement

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Introduction

Inter-connected Business According to the Council of Supply

Chain Management Professionals(CSCMP), supply chain management

encompasses the planning andmanagement of all activities involved in

sourcing, procurement, conversion, andlogistics management

Includes storage of raw material, Workin process inventory and finished goods

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Supply Chain

Management

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Reliance Fresh

Reliance fresh retail chaindivision of Reliance Industry

Present in every metropolitan

and reional area of India Plans to e!pand its retail

presence to "#4 cities

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Strategy adapted by Reliance

fresh $uyin directly from %armers Price reduction from 1&' to 20'

(eliverin value to the customers

)ssistin farmers *ith hih

+uality inputs *hich disinter

mediates supply chain and

eliminates the *aste

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Procurement process

,oods procured locally and -ationally

%ruits. rains and other )ri products

procured from ocal farmers

%, from erala

2 arehouses alicut and

ohin5ampara

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Supply chain for fruits andvegetables

7he produce from farmers is collectedat the ollection enters 8 and:uality chec; is done ?orted and raded dataentered into the ?)P system for easytrac;in

@stimate the demand and raise the

order for ne!t day re+uirement $ased on the availa=ility of oods

delivered to the store

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Supply chain for Non fruits

and vegetables ,oods directly collected fromanufacturer delivered to the

local (

)vaila=ility of inimum $ase

:uantity 8$: for all items

?)P automatically reorders if

$: is lo*

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Contract Model

Pre>areed price. +uantity. measure of+uality =et*een the company and thefarmer

Procures different ;inds of veeta=lesli;e carrots. onions. ca==ae. cauliflo*eretc


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Farm to Fork Model

ProsA eads to removal of non>value addin

intermediaries from supply chain

A ost reduction

A Reduction in lead time

A Reduction in intermediaries leads to lesser

*astae

onsA oss of employment

A -eed for lare investements

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Supply relations

Perisha=le ItemsC %ruits D Eeeta=les>

ontract %armin

(airy>Partner supplier relationship. il;

is directly from I). dairy products

from )mul and I)

$a;ery items ultiple supplier

%, PD,. FB and (ura=le armlenths

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Inventory Management

?torae area is availa=le to each storeare inventory can add to the

storae cost

too much of inventory can also add to

*astae if perisha=le items in +uantityess inventory may add to

disadvantae as sales fiures *ould

o do*n

7ime la =et*een demand and supply ofoods G 2 days

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Cycle of replenishment ycle of replenishment happen on daily

=asis %R@?F H(@

aintain inventory re+uirement of Hne day ?mall storae area replenished in ornin

Perisha=le are stoc;ed fresh daily into theshelves

77784338 reliance fresh supply chain

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