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Outline Of Presentation

Introduction

Business Model

Production Range

Supply Chain Management

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Introduction:-Reliance Freshis the convenience store format which forms part of the retailbusiness of Reliance Industries of India.

Type Super market

Industry Retail

Founded October 30,2006

Headquarters Mumbai, India

Key people Mukesh Ambani

Website www.ril.com

Stores 453

http://www.ril.com/http://www.ril.com/

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Business Model

Store Small & Medium Store

Merchandise Food & FMCG Products

Investment Per Store Rs 5 To 6 Million

Catchment Area 2 To 3 Sq Km Radius

Market Positioning Convenience Store

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Product Range : ONLY VEGETERIAN

Fresh Vegetables & Fruits

Staple

Processed Food

Beverages

Personal & Home Care

Dairy Products

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Supply Chain of reliance fresh:-

Approaching farmers directly , there by reducingprocurement wastage.

Better returns to Indian farmers and manufacturers

Greater value for the Indian consumers

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Supply chain :-Place where vegetables and fruits received.

Processing of fruits and vegetables.

separating rotten ones and their packaging.

Objective of Collection Centre is to buy fresh andgood quality of fruits and Vegetables

company can save the vendor and mundi charge

through these practices.

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Local farmers

COLLECTION CENTRES LINKEDWITH CONSORTIUMS

RELIANCE FRESHOUTLETS

FARM TO OUTLET MODEL

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Reliance Fresh Supply Chain Model

Model 1: First Reliance Fresh Model

FarmersFarmers Farmers

Collection Point

Processing

Reliance FreshReliance FreshReliance Fresh

Farmer owntransportation

Farmer own transportatiFarmer own transportation

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

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Reliance Fresh Supply Chain Model

Model 1: Wholesale Reliance Fresh Model

FarmersFarmers Farmers

Collection Point

Processing

Reliance FreshReliance FreshReliance Fresh

Farmer owntransportation

Farmer own transportatiFarmer own transportation

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic

Wholesale Wholesale

Cold trucks Cold trucks

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Supply Chain Model

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Point of sale displays. Special Displays.

Dealers Premium, Gifts.

Advertising materials.

Catalogs and brochure.

Events.

Sampling.

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Coupons

Samples

Premium and gifts Refunds/Rebates

POP advertisement.

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Strong Financial s Of Holding

Company & Brand Private Label Sale Reliance

Select Contract Farming Network 1600 channels in

villages

Backward IntegrationStrategy

Domestic Competitors likeBig Bazar

Brand Cautious Customers Opposition From

Unorganized Retailers Employee Attrition Rate Change In FDI Norms in Retail

Sectors

Increase In Net Margin Untapped Rural Market

Potential Sale of Reliance Select

products In Open Market Expansion In Metro & Tier

Cities

Poor inventory control Less Innovative Promotional

Scheme Lack Of Use Of Advance Of

Information Technology Lack Of Facilities To

Customers like Parking,Compact Layout etc

SWOT ANALYSISStrength

ThreatsOpportunities

Weakness

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Reference

www.ril.com

www..reliancefresh.comen.wikipedia.org/wiki/Reliance_Fresh

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