Jorge AraluceCEO & Founder

jorge@relevante.me

Pre-Targeting , warming up leads at scale automated intelligence

Cold calling/emailing only

has a 1%- 2.5% success rate (Keller Research Center)

COLD EMAILING IS NOT WORKING

78% of salespeople using social media perform better than their peers (Forbes)

B2B Selling is now Social

proble

m SOCIAL MEDIA≈TIMEget the attention is more a problem

than ever ¡

1- Engage to people already interested

2- Warm up the Engagement

3- SCALE UP to your full stakeholders

universe

WHAT IS PRE-TARGETING?

BUYING SIGNALS UNIFIED CADENCE AUTOMATED INTELLIGENCE

1. BUILD YOUR LIST BASED ON BUYING SIGNALS

PEOPLE´s ACTIVITY (comment , a like, sharing ..) is a SING OF INTEREST that links people to

content ( searchable)

2- A UNIFIED CADENCE ACROSS COMUNICATION CHANNELS

3 - SCALE UP TO YOUR UNIVERSE OF INTEREST

contacts

existing contacts list extended network search

Opportunistic - when they share something related

AD hoc- Find any way to warm them up

KEEP IT PERSONAL BUT SCALE UP

‣ Fine grained tapping 1x1 ‣ Bulk/group actions ‣ Automated rules of engagement

ON - GOING REPLAY KEEP THEM WARM

automated Intelligence

MANAGED GROWTH SET UP