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a systematic way to lter and scale social actions for B2B lead generation

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Post on 29-Jul-2015

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a systematic way to filter and scale social actions for B2B lead generation

B2B SALES IS NOW SOCIAL

Get in touch with someone is not anymore

a problem

Cold calling only has a 2.5% success rate (Keller Research Center)

78% of salespeople using social media perform better than their peers (Forbes)

SOCIAL MEDIA≈TIMEbut..

get the attention is more a problem than ever ¡

≈SAVE TIME MORE SALES

you need a systematic approach to filter and scale interactions with your target

PEOPLE´s ACTIVITY (comment , a like ..) first segmentation by INTEREST

1 FILTER who is already interested ..so

lution

your interest

2 FOCUS on the right social profiles

snapshoot from profile and activity

decide if the prospect is worth your time to nurture

solut

ion

3

A funnel of action oriented cards by stage

ENGAGE at scale to get NOTICED

Taps Comment Connect Message

solut

ion

search prospect and contacts in the app...

USE CASE - TOUR

or find them yourselft and add them fo r follow up via the broswser extension...

tap for leads