Question 1a Lesson Objective

What do I need to do to construct a good digital technology essay?

Starter

Read through the digital technology essay.

Make notes on why this is a level 4 answer

Question 1a Lesson Objective

What do I need to do to construct a good research and planning essay?

AS A2

Research and Planning What primary and secondary research was

undertaken? How did it inform the production?

What quantitative and qualitative analysis methods were employed? How did the results from these inform the production?

How did the pre production aid your production? What changed? What did you learn?

Research essay Research

Recognise conventionsUnderstand genre

○ Understand style and techniquesVisualise your productAttract your audienceFeedback on initial ideasInspiration of techniquesRe-createUnconventional representations

How did your research skills develop from AS to A2? (e.g analysing print – AV, paper questionnaires to vox pops/social networking)

Planning essay Planning

Time to organise○ Conventions○ Technology○ Creative process ‘A process needed for problem solving…’○ Visualise (character casting/location scouting)○ Apply the conventions○ Recreate genre○ Representations○ Create existing and new styles and techniques

How did your planning skills develop from AS-A2? (e.g. print planning to AV planning?)

Question 1a Friday 18th May 2012

Lesson Objective

What is post production and generic conventions?

Starter

What is post-production?

Post production

Post productions What editing decisions were made? How did

they inform the production?

What particular editing tools were used and to what effect?

How did the post production process enhance the overall production?

Post-Production Essay Post Production

What was your visionWhat styles and techniquesHow did you create these styles and techniques with

digital technology?○ Be specific – what tools did you use?

What effect did you create in post-production?How did post-production help you create your product?Was your initial aim successful/unsuccessful with the use

of post-production?

How did your post production skills develop from AS to A2? (e.g. using photoshop – premiere)

Question 1a Lesson Objective

What are real media texts?

Starter

Can you give examples of real media texts?

Generic conventions What did you learn from your real media texts? What are the generic conventions of your real

media texts? How did that help you produce your

production? What generic conventions did you use? Did they work?

Generic conventions In what ways were media conventions adhered to? For example did a music have fast paced

editing? Did your music video have a performance?

What representations did you use that were appropriate to the product?

Real media texts Essay How did research and planning aid your

understanding of generic conventions?What were the generic conventions?What inspiration did you take from the real media texts?What conventions did you challenge from the real media

texts?How did digital technology allow you to become to

creative with the generic conventions learnt from the real media texts?

How did your understanding of real media texts develop from AS to A2? (e.g. print to AV music mags – horror/music video?)

How did digital technology allow you to become to creative with the generic conventions learnt from the real media texts?

In my AS coursework I used a still camera to create my main image for my music magazine. Whilst researching real media texts, for example Vibe magazine, I learnt that a generic

How did digital technology allow you to become to creative with the generic conventions learnt from the real media texts (development from AS to A2) In my AS coursework I used a still camera to

create my main image for my music magazine. Whilst researching real media texts, for example Vibe magazine, I learnt that a generic convention within the main image is that the female gaze is a prominent feature within Pop magazines. In A2 I used a video camera. Whilst undergoing research into horror trailers a generic convention used was uncanny sound. In AS I did not need to take sound into consideration…

How did your research into real media texts

develop throughout your production course?

Research into Real media texts

My researching skills developed greatly from my AS to A2 portfolio. This was evidenced as we analysed print media in AS to moving image media in A2.

During the foundation portfolio we researched the conventions of British music magazines. The analysis of real British music magazines informed my understanding of generic music magazine genre conventions. I connoted this in my magazine by representing a sense of Britishness in my main Image; a rock girl screaming with headphones in her ears. This convention was informed by my research into existing media texts such as Kerrang.

The research skills acquired during my foundation portfolio aided my ability to recognise conventions in the horror magazine and horror posters. However, my skills further developed when analysing horror trailers as I analysed not only mise-en-scene and cinematography but also sound and editing techniques used in the Horror genre. My understanding of the horror genre conventions were applied to our trailer as we created a handheld, PoV cinematic style stereotypical of the horror genre as seen in the Blair Witch Project.

POINT

AS e.g.

A2 e.g.

Research into Post ProductionASSingle image – PHOTOSHOP

Genre of still imageEdited image – colour saturation

A2Moving image - PREMIERE

Genre of moving imageEditing technique – razor tool