raising friends in facebook: case world vision
DESCRIPTION
How World Vision Finland received 20 000 Fans in 2 weeks for it's Cause related Facebook Page.TRANSCRIPT
How World Vision Finland received 20 000 Facebook fans in 2 weeks.
Case: Toivoa Haitin lapsille (”Hope for Children in Haiti)
Starting Point
An earthquake in Haiti12.1.2010 at 23:53 (Finnish time).
A presence of 370 World Vision employees in Haiti
A pledge of 100 000 euro from Suomen World Vision
First Tweet 13.1. at 02:10@WorldVisionFI
N 18° 27′ 25″ W 72° 31′ 59″
Quickness pays off
Create a Page, not a GroupFocus on Page name and PictureCreate a short-URLIt’s more about the cause,
less about your brandModify your picture on
the way – don’t change it.Promote your page with
a Facebook ad.(Toivoa = ”hope”)
Start feeding it
Start with any news available.Don’t wait for ”big” news.Don’t try to make a perfect wall post.Don’t be afraid posting too often.Jump in, take risks.
Post easy-to-like content
Liking + interaction = visibility in the walls of funs
Make use of any picture and caption available
Show diverse content
Embed a video IN a Facebook PageUse http://keepvid.com to extract from
YouTube
Show diverse content
Real people with real stories
Show diverse content
Children receiving help
Show diverse content
People helping
Show diverse content
Help on the way
Show diverse content
Volunteer in Finland
Show diverse content
Sponsored child volunteering in Haiti
Link it
www.worldvision.fi
Link it..
www.katastrofi.fi
Link it....
YouTube
Link it......
Link it........
Facebook Profile pictures
The Power of a Community
People are marketing and advocating on your behalf:Asking others to joinGiving creative examples of fundraisingCommenting other people’s postsCorrecting ”wrong” opinionsWriting slogans for youEven cross-selling!Thanking for your work<3 <3 <3
Opportunities
Tough questions is an opportunity for you”How much money really goes there””I’m sure there are many middlemen””You must have high salaries””Why can’t you work for free”
Bad language, trolls or off topic?Delete / ban / leave uncommented
Wrong facts?Great! You have an opportunity to
correct them and promote your work.
Ask for money
Timing is crucialAsk too often = lose your fans”Give” and ”now” are not the only words...Remember that many people have already
givenAsk for spreading the word.
Show how easy it is.It costs nothing.
Don’t forget to thank
It’s a dialogue – don’t hide yourself.
Find resources to moderate discussionsShow your name when answering questions
(as a page admin your face doesn’t show)People talk to people, not to an organizationAnswer even if it’s not about your topic!Every question is worth thankingIf you don’t answer, they don’t trust youIf you don’t know, they won’t blame you
Showing Your Brand in the Page:
Profile picture
In EVERY post
Links
Widget title
Widget picture
Uploaded photo
Facebook Page settings
Default View for Wall: Posts by Page AND Fans
Default Landing Tab: WallAuto-Expand Comments: yesFan Permissions:
Write content: YesPost photos: NoPost videos: NoPost links: No
Follow up tools
Aim for a good Post QualityCheck your statistics
Demographics Likes Comments Wall posts Page views Unsubscribed
Your competitors are following your closely.
Be alert, be wise, make them your
friends.
Thank you for watching!www.facebook.com/toivoa www.Twitter.com/IlkkaKoivisto