discover apps through friends with facebook connect

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Discover apps through friends with Facebook Connect Gustaf Alstromer [email protected]

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An idea on how Facebook Connect for iPone and Android could be used for app discovery

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Page 1: Discover apps through friends with Facebook Connect

Discover apps through friends with Facebook Connect

Gustaf Alstromer [email protected]

Page 2: Discover apps through friends with Facebook Connect

Today: iPhone App store & Android Market is the primary discovery

channel for apps

(Over 100,000 apps. More than 3 billion apps downloaded)

Page 3: Discover apps through friends with Facebook Connect

Big Idea: Social graph as primary discovery channel for new apps

Facebook Connect for iPhone/Android to drive discovery of billions of app

Page 4: Discover apps through friends with Facebook Connect

App discovery using FB connect today

Newsfeed (web) iTunes app store

iPhone app New appinstall

Page 5: Discover apps through friends with Facebook Connect

Newsfeed iTunes app store

iPhone app New appinstall

How it could work

• Facebook Connect could become the integral part of every app if it can drive real discovery/distribution

Page 6: Discover apps through friends with Facebook Connect

Social Graph App Discovery

Facebook  friends

This  data  alreadyexists  throughFB  Connect

Browse  appsfrom  a  specific  friend  

(opt  in/opt  out)

FB  Connect  can  measure  MAU  data  today

Page 7: Discover apps through friends with Facebook Connect

• Today iPhone/Android invites are sent over SMS or Email. With SMS that you have no idea if the receiver has an iPhone. With email the recipient will be on desktop and you don’t know what device they have.

• FB Connect could make an app invite highly relevant and useful by:

• Store and map Facebook Uid with iPhone/Android Device ID

• Based on this information only show friends that could install the app in the friend selector and in the FB Connect API

• Invites would only go to iPhone users and the Facebook iPhone app = high conversion

• Clicking an invite leads directly to the app store

Social Graph App Discovery - Invites

Page 8: Discover apps through friends with Facebook Connect

FB Connect Invite Flow

• Discovery through friends directly on the phone is a strong incentive for developers to include FB Connect. Distribution is their primary problem today. 100,000 apps. Short tail of distribution today