FACEBOOK:

HOW TO LOSE FRIENDS

AND INFLUENCE PEOPLE

With Nigel Morgan

TODAY’S AGENDA

Introductions

Social Media & You

Facebook Profiles & Pages

Creating a business page

Getting people to ‘like’ you

Pages vs. Groups

The Experiment

Google vs Facebook

Banishing Farmville

Q&A

JUST CHECKING...

Journalist

Thames Valley Police

Morgan PR

Social Media Director

A LITTLE BIT ABOUT ME

ISN’T FACEBOOK...

SO YOU HAVE A FACEBOOK PROFILE?

HOW ABOUT A FACEBOOK PAGE?

QUICK EXERCISE

What business pages could you use?

CREATING A BUSINESS PAGE

http://www.facebook.com/pages/create.php

HOW TO GET PEOPLE TO ‘LIKE’ YOU

HOW TO GET PEOPLE TO ‘LIKE’ YOU

QUICK EXERCISE

What would you put on your business pages?

PAGES VS GROUPS

THE EXPERIMENT

REACTION TO MESSAGE

No response

Liked

Replied

Already Liked

STRANGER DANGER

Who are they?

What connections?

Could it be a business opportunity?

Are they on Twitter?

Are you LinkedIn?

Rejection message

BEING UNFRIENDLY!

Who are they?

What connections?

Could it be a business opportunity?

Are they on Twitter?

Are you LinkedIn?

Farewell message

QUICK EXERCISE

Draft your rejection messages!

GOOGLE ADWORDS VS FACEBOOK ADVERTS

Website & Permission Marketing

Blog/News

Monthly Newsletter

Press Releases

Video & Podcasts

LinkedInTwitter

YouTube

Flickr

Facebook

HOW DOES IT FIT INTO ORGANIC PR?

BONUS! HOW TO BANISH FARMVILLE

WHAT QUESTIONS DO YOU HAVE?

MAKING FRIENDS WITH MORGAN PR

www.morganpr.co.uk

facebook.com/MorganPR.co.uk

@Nigel_Morgan

@MorganPR

@DailyPRTips

FACEBOOK:

HOW TO LOSE FRIENDS

AND INFLUENCE PEOPLE

With Nigel Morgan