FACEBOOK, FILMS & FRIENDS

MYTHS

•Fan numbers are important

•It's free

•Communities build themselves and look after themselves

•Treat each film individually and make your strategy.

•Don't be afraid to start from scratch with each film.

EACH TO HIS OWN

•Plan your campaign, but be prepared to move the goalposts

AIM, FIRE, STEER

CONVERSATION

•Show your human presence.

•You have to make conversation...not talk at your fans.

•Remember that Facebook has a set of rules – don’t break them, you’ll lose your page!

FOLLOW RULES

•So what about the real world?

REALITY CHECK

•ns@sf-film.dk

•+45 25 77 55 22

•@nikkisorensen

THANK YOU