radio is everywhere
DESCRIPTION
TRANSCRIPT
Digital Radio’s Impact & our Audience
RADIO IS EVERYWHERE ….(courtesy of Gary Knell)
#IMARadio
PlacesPlatformsPlayersQuestions (ask at anytime)
#IMARadio
Places
• Home
• Work
• Cars
• On the move
#IMARadio
Home
#IMARadio
Home
cc Jinx!
cc Drewm
#IMARadio
Home
cc Old Shoe Woman
cc Roadsidepictures
cc Shareski
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Home
cc betobeto
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Home
cc Alan_D
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cc ?
Home
cc carsten.knobloch
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Home
cc Mediageek
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Home
cc Cat
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Places: Work77% broadcast radio
21% work computer
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research cc Burtoo
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Places: Car2010, 6% had ever streamed in their car
2011, 11%,
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
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Places: Car
• Every major car manufacturer has launched or is developing in-car Internet capability
• Products on the market today include: Ford Sync, Toyota enTune, Mercedes mBrace, and Hyundai BlueLink
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Places: Car
#IMARadio
Places: On the move
cc William.n
Powerful, inexpensive portable devices
+
Near-ubiquitous high-speed wireless broadband
=
Internet Access Everywhere
And, that means Digital Radio Access Everywhere
#IMARadio
PlacesPlatformsPlayersQ&A
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Platforms
• Devices
• Distribution
• Listening stats
#IMARadio
93%93% of people in the US over 18 own / use a local AM/FM radio
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
cc morberg
#IMARadio
51%51% of people in the US over 18 have a Facebook profile
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
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49%49% own a digital audio player
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
cc Jinx!
#IMARadio
31%31% use / own a Smart phone
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
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25%25% listen to Audio Podcasts
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
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16%47% have heard of Pandora
24% have ever listened to Pandora
16% listened to Pandora last month
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
#IMARadio
Why?
#IMARadio
Pause. Why?• 77%. Control. Like the ability to
create radio stations based on favorite songs or artists
• 74%. Skip. Like the ability to skip.
• 71%. Easy. Easy to use.
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
#IMARadio
13%13% use / own an Android Smart phone
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
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11%11% use / own a Blackberry
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
cc Cesar Gonzalez Destinos 360
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9%9% use / own an iphone
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
cc Yto
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4%4% use / own an iPad
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
cc Yto
#IMARadio
And, what about all these platforms?
#IMARadio
There’s a whole lot of listening going on.
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Listening34% listened last month (89 million) and 20% last week.
26% (70 million) in 2010
Base: Total Population 12+
Source: 2011 Arbitron Inc. / Edison Research
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#IMARadio
PlacesPlatformsPlayersQ&A
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Places + New platforms =New opportunities
#IMARadio
and . . .
New opportunities = New Players
#IMARadio
Players
#IMARadio
#IMARadio
Players
• Locker in the cloud
• Audio on demand
• Personalized internet radio
• Terrestrial radio aggregators
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Locker in the cloud
#IMARadio
Audio on demand
#IMARadio
Personalized, internet radio
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Terrestrial radio aggregators
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PlacesPlatformsPlayersQ&A
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What do you make of all this?
Q &A
John Barth, PRX
Jackson Gates, Pandora
Scott Fleischer, TuneIn
#IMARadio
Thank you. Sarah Lumbard, [email protected]
Jackson Gates, [email protected]
John Barth, [email protected]
Scott Fleischer [email protected]