mobile is everywhere
DESCRIPTION
Mobile is everywhere, and that brings challenges and possibilities for your business. During this talk we will look at these challenges and possibilities and the decisions that need to be taken upon. This talk is mainly aimed at business managers and decision makers, but also shows a lot of insightful things to developers who want to start working with mobile technologies.TRANSCRIPT
Mobile is everywhere
Martin de KeijzerMarch 14, Vlissingen The Netherlands
Introduction
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About me
Martin de KeijzerDutch web developer
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@Martin1982
PHPBenelux Board Member
Mobile specialist for Ibuildings
http://www.martindekeijzer.nl
Mobile is everywhere!
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Who has a smartphone?
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Who has a tablet?
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Your brand can be everywhere!
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Your connection to the mobile worldApps
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Apps
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I got an idea
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Possibilities
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Choose your options
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Tip
Your app should do just 1 thing!
And it needs to do it very well!!!
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Business apps
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Focusses on gettinga task done.
(Social) News Apps
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Focus on sharing information.
Functionality and design are equally
important.
Games
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Strong focus on design and entertainment
Tip: User Experience is king!
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A questionable UX design
Tip 1: User Experience is king!
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A questionable UX design
Many platforms for many budgetsPlatforms
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So many platforms
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There’s more
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“We support all platforms”
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New kids on the block
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Legacy devices
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Apple is fairly safe
Legacy devices
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Legacy devices
33source: http://developer.android.com/about/dashboards/index.html
Tip
Support what you can afford.
In terms of BYOD; make a device scope policy
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Choosing the right underlying technologyTechnologies
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Native development
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Web apps
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Hybrid apps
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The battle
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Powers and weaknesses
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Getting your app in the wildDistributing
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App stores
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Private distribution
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Apple closed environment
Android .apk file links
Safe dataSecurity
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Encrypt data
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Constrain access
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Hardware tokens for extremely sensitive data
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Do not store sensitive data on devices
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How hardware will helpHardware
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Common sensors / built-in features
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Multitouch
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Call
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Text messaging
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Location
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NFC
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Vibration
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Contact lists
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Camera
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Bluetooth
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In conclusionMobile & BYOD
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So many people, so many devices
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Decide on the possibilities that count
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QUESTIONS
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