Getting to know your visitorsand your audience

with Quividi

January 20121

The challenge

Understand trends and patternsin the behavior of visitors of public places

How many people come in on an average day? What’s the peak hour? Where are the hot zones?What’s the percentage of visitors watching my media? For how long? What best attracts their attention?How does the profile of visitors evolve over time? Do people behave differently depending on their gender and age?How do the various locations compare one another? And to global benchmarks?

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The method

Anonymous Video Analytics

Small video sensors placed next by points of interest or above key zones+ accurate image processing algorithmswhich detect, track and classify faces & bodies

Real timeUn-biasedExhaustiveStandardizedNo image, no personal data saved

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The metrics

A rich dataset to analyze behaviors

Nb of Opportunities To SeeNb of real viewersNb of gazesAverage / Total Attention (gaze) timeAverage / Total Dwell (presence) timeGender (male / female) of each viewerAge class (0-15 / 15-35 / 35-65 / 65+)AUA (new industry trading currency)Entries / Exits (when used with ceiling sensors)

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The Quividi solution

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A versatile range of probes .

Software to embed on existing machines Windows or Linux To be used with most camera models Low CPU toll Invisible operation

VidiCube Turnkey, industrial device No need for Internet connection Working as audience meter or people counter

Real-time results

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The secure access to your data

Automated, regular uploads into a mutualized datacenter

Manual data collection also possibleAlerts raised on abnormal behavior

e.g. disconnected camera, low traffic levelsPrivate, customizable dashboards

Easily adapted to various stakeholdersData also available to your 3rd party applications for live content adaptation

In-depth reports

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Answers and insightin regular or one-off reports

KPIs (totals, averages, ratios…)Comparisons across time, locations, sites and demographic groupsPatterns (average day, average week, longer term trends)Correlations with 3rd party data

Eg EPOS data, playlists…

Benchmarking with similar installationsDelivered with your own branding

Why Quividi?

The leader in out of homeaudience measurement solutions

Accurate and mature product range Unmatched customer service and partner network Insight gained with 170 end-customers across 35 countries (as of

Jan 2012)

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www.quividi.com

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