QUICKSTART WEBSHOP SYSTEM GARDEN CONNECT This quickstart is a reference for users of the webshop system of Garden Connect. It provides easy hints & tips how to setup your webshop in a correct way. Before you start you have to keep the following things in mind:

● It is almost impossible to destroy or “delete” the entire website with just one click. Fear is unnecessary!

● Think before you make changes: if you’re not careful you might end up having orders of products at incorrect prices or other serious problems. However, as you long as you think before you do anything, you should be fine.

Online workshops

Garden Connect organises webinars every week about different subjects. Keep a close eye on the first page of the CMS for announcements of upcoming webinars. This quickstart will give you information about the following subjects:

1. Shipping conditions 2. Payment methodes & costs 3. Setup categories 4. Add products 5. Edit product properties 6. Create offers 7. Change e-mail texts 8. Process orders 9. Edit customer details

10. Other settings 11. Checklist for your webshop

In this guide you will find important information to get you started quickly. For more in depth information or if you have any questions have a look at http://www.gardenconnect.com/uk-ie/support/. You will find several windows in our management system, as shown below:

These are also known as Editors. A separate manual is available on: http://www.gardenconnect.com/uk-ie/support/. We wish you a lot of fun maintaining your webshop!

1. SHIPPING CONDITIONS Whether you want to deliver in your own region, nationwide or if you just want your customers to “Click & Collect”, this is where the customer orders online and then comes to the garden centre to collect, you need to set your shipping conditions. You can set your shipping for the entire store, product categories or even individual items. Once you are logged in, go to “Payments and Shipping” and then choose “Shipping Conditions”. Then click “Add” to create a new shipping condition.

Here, you can set the conditions for the delivery of your products. Give the condition a specific title, for example “Local Delivery”. Set the shipping costs and if you want to deliver, check the “Allow Delivery” button. You can choose specific postal codes to deliver to if you aren’t delivering to every area. You can add as many postcode ranges as you want and you have to enter the first three characters only. You can create a delivery condition. For example, you may only want to deliver furniture, so you can select the “Standard Conditions” box. Complete the rest as normal. Then, go to the page of the category or the product and edit it, in the box below, you only need to choose the “Shipping Conditions Apply”

2. PAYMENT METHODS & COSTS The system will already be set up with your preferred “Payment Methods”, for example, customers paying on collection or paying online. You can change the “Payment Shipping Settings” yourself. Once you are logged in, click on the “Webshop”, “Payment & Shipping” then “Payment Shipping Settings”. To edit, simply click on the edit icon.

You can see, for the payment method there is a deliver method and then the cost of the delivery which you can fill out, including or excluding VAT.

Once you have made the relevant changes, you can then save.

3. CREATING CATEGORIES Creating categories is important, as categories will play a big part in your customer’s shopping experience. They should be able to find what they are looking for quickly and efficiently. So think carefully about the categories and their subcategories. Make sure you have logged on to www.gardenconnect.com, click on the “Webshop”. Then, in the left hand navigation, click the “Categories” link. Here you will be able to add categories and subcategories.

Add a new category

To add a new category click on the “Add” tab.

Then fill out all the fields. The fields marked with * are mandatory.

1) Title - This needs to be informative of the product as this will help with listing your page in Google.

2) Slug (URL) - This will be created automatically. 3) Description – You should fill this out to let your customers know what features in this

category. 4) Days before delivery - If the customer needs to wait a particular amount of days

before they receive the product, you should state that here. 5) Shipping Conditions – If there are any shipping conditions, select them here, this

overrules other shipping conditions you’ve created to be used site-wide. 6) Active Box - If you are certain you want the category to be live on your site, then tick. 7) Save – Once you are happy click save.

Add a subcategory

Within the categories you can add subcategories. Click the plus sign to the left of your category 1, then click the “Add” button 2. You’ll end up in the same window as the main category. You can enter your subcategory details here.

Changing the order of the categories.

Besides each of the categories will be 2 arrows, one pointing up and one pointing down. With your left mouse, click on one of the arrows and then move the category up or down, depending on the order you want them displayed as.

4. ADD PRODUCTS Log in to www.gardenconnect.com, click on the “Webshop” at arrow 1. Then, in the left hand navigation, click the “Products” 2 link and then select “Products” 3.

Add new product

To add a new product click on the “Add” tab.

You will then be taken on to a form, where you have to fill in several fields. The fields marked with an asterisk * are mandatory. Start to fill out the fields.

1) Name – The name of the product. 2) EAN Code – Product specific barcode. 3) Tax Scale – Choose a VAT scale, zero, reduced or standard rate. 4) Price includes VAT - The total retail price including VAT. 5) Stock – The amount of stock you have. 6) Brand – Find the brand your product is related to. 7) Categories – Select the relevant categories where you want your product to feature in. 8) Description – A full clear description of your product. Remember this is where you will

“sell” the product to your customers. 9) Add Image – Add an image of the product, so the customers know what they are

buying. 10) New variation – You can add a variation of the product.

11) Save – Save the product

Add a variation

You may sell different variations of the same product. For example, a BBQ in different colours. If this is the case you can add this as an option to your product. Repeat the steps above, then select the “New Variation”. You will be able to then state the different variations of the product, (e.g. Sizes). For each variation, repeat this step.

5. EDIT PRODUCT PROPERTIES Products have different properties and customers like to know as much information about the product as possible. You can add different properties to the system and you can then add these as an option when adding products. Log in to www.gardenconnect.com, then select “Webshop”1 and then click the “Properties” 2 link. Select the “Add” tab 3.

Add the name of the main property. This can be something like, colour. Then click “Save”.

You will then be taken to the summary page. Find the property you have just created and click the “Plus” button 1 to the left of the property, and it should open up. Then select the “Add” button 2 to add the different property options.

Here at arrow 1, you can add the different values to that property, like the colours the product is available in. Repeat this step for all the properties available. Then click “Save” 2.

6. CREATE OFFERS You can create offers for your customers, this may help to increase sales or shift old stock. You can drop the products price and show the customers what is used to be prices at and then show them the new price. This option doesn’t work if your shop is linked with an ePos system and your prices are synchronized automatically. Click on the “Products” tab 1 and select “Products”2. Find the product you want to add an offer to and click the “Edit” tab 3.

Fill in the “Old Price” 1 and then fill in the “Price” 2. You can choose which part you fill in, either VAT incl or VAT excl, as the other option will automatically populate.

Then click “Save” at the bottom to save these changes. Your price offer will now be seen on the website.

7. CHANGE EMAIL TEXTS When a customer places an order, you should send a confirmation email. You can set up an automatic email to any stage of the order process. Once you are logged in, click on the “Webshop” tab 1. Then, select “Emails” 2 in the left hand navigation. In the summary, you will find several preset emails. You can change these and make them more personal, if you’d like. To edit, click on the “Edit” icon 3.

You can now edit the default email. It’s recommended to make the email more personal especially the signature at the bottom. The garden centres contact details will be automatically added as the “Sender” details shown by arrow 1. Tick the small box if you want to send the email to the customers 2. When you are happy with the alterations click “Save” 3.

8. PROCESS ORDER When a customer places an order, it is automatically loaded in to the content management system. If you log in and click on the “Orders” link on the left hand navigation, you will see a list of orders. To edit the orders and adjust the status, click on the edit icon.

Adjusting order status

To adjust the order status, click on the “Edit” icon. The first field states the order status. To change this, click on the arrow pointing down and choose the relevant status to the order process. Once changed, click the “Save” button at the bottom, an email will be sent to the customer automatically with the email associated with the order status.

9. EDIT CUSTOMER DETAILS When a customer places an order and creates an account, their details will be automatically uploaded into the system. Once logged in, click on the “Webshop” tab 1, and then click on the “Customers” link 2.

In the summary, the customers appear with their customer number. These numbers are automatically generated when a customer creates an account online. By clicking on the edit icon you can edit the customer’s details.

Once you have made the relevant alterations in the customer’s account, click the “Save” button in the bottom right.

10. OTHER SETTINGS

Content

In this section, you are supplied with a set of texts for your webshop. You can edit these and make them more personalised. Once logged in, click on “Webshop” 1, then select “Content” 2. Find the page of text you want to edit and then click the “Edit” icon 3.

Here, you can edit the text. Once you are done, don’t forget to click “Save”.

Brands

You can add bands to your webshop and then connect them to products. This will help your customers experience. Once you have logged in, click on “Webshop” 1, then select “Brands” 2, and then click “Add” 3.

Fill out the “Title” 1, this should be the brand name. The “Slug” 2, will automatically populate. In the “Description” field 3, you can fill out a brief description of what products the brand supplies. Once all this information has been entered, click “Save” 4.

You can add brands to products at the product page etc.

11. CHECKLIST FOR YOUR WEBSHOP It is important to check your Webshop and to make sure the functions are working properly. This checklist will help you. This checklist isn’t compete and there may be other important issues for each webshop.

Are the terms and conditions on your website so consumers can agree to do as they order?

Are there Unique Selling Points listed in your shop? Have you added product descriptions in the products? State the order button / call-to-action button clearly in the product list? Is there a series of featured products on the homepage? There are logos of the brands displayed? Are the logo of the iDeal payment pages? Have you done test orders in your shop and get it to you by e-mail? Have you tested different post codes (if you regional concerns)? Do you have different transmission conditions at product (group) and checked and

tested? Do you have a test payment made via online payment environment? Have you checked the e-mails sent by the system?