seat webshop
TRANSCRIPT
Were a common effort of communication & an innovation related to one of the components of the (old-school) marketing mix
Give advertising an extra chance to be succesful by adding an inovative element concerning the product, price, distribution...
From food & clothing to electronics & furniture.
Indeed, online shops bring lots of advantages to shoppers.
The traditional process of buying a car can be quite a hassle:
o You waste time visiting dealers and collecting offers
o Negotiating details and price with the retailer really gets on your nerves
o Sometimes, after you finally buy the car, the price drops suddenly and it becomes 30% cheaper than what you paid for it
o Also, sometimes too many choices confuse the consumer (see mobile subscribtions now vs Connex “Abonamentu’ de 5/ 7.5 sau 12”)
With only 3 steps:
Step #1: Select the car you want from a not-so-long list
Step #2: Create an account and fill in the reservation form
Step #3: Go into any showroom, sign the contract and drive your new car home
FOLOSESTE
Mp3 PLAYER
CHAT PE NTERNET FASCINAT DE
NOILE TEHNOLOGII
JOCURI PE
COMPUTER
FOLOSESTE
INTERNETUL
INTERESAT DE
COMPUTERE
56% of SEAT customers are online
o First three weeks = 3 cars sold! In average 2 cars sold/ month
o If seatwebshop.ro were a SEAT dealer it would NOT be the last one (based on the number of cars sold)