ABOUTUSWe are Qual Media Group: talented, inspired, motivated, in Brussels and Bucharest and Cluj-Napoca.

The 65 of us cherish branding because that’s how we bring ideas to life, we like strategy, which we understand as the triumph of logic and vision over trial and error, we love PR & events and we artistically implement complex advertising campaigns at European level.

We’ve been thinking about you.

General Clients' List

ACADEMIA DE MUZICĂ“GHEORGHE DIMA”

QUAL ADVERTISING

Eurovision

QMG is for the second time the proud sponsor of the best known pop music competition in Europe, offering support both for the national selections and for the Romanian representatives in the European competition.

2012, 2013PARTNER

QUAL ADVERTISING

150 years of Romanian diplomacy - the Ministry of Foregin Affairs

CO-ORGANIZER

The quality and refinement of our work have been translated in a great privilege offered by The Romanian Diplomacy. We are proud ambassadors of the Anual Reunion of Romanian Diplomacy and we are dedicated to making this event remarkable with every year. We thus have become co-organizers and our role is to expand the quality standards of the Reunion, and at the same time we are bound to build and promote the image of an organization that is vital for our society.

ROTARY International108 years anniversary

In 2013 Rotary International celebrated 108 years of existence, an occasion for a prestigious event and a press conference.All the important Rotarians from Romania and the Republic of Moldavia took part at this exquisite event.Furthermore, our team was involved in organizing a series of events related to the anniversary.

PUBLIC RELATIONS & EVENTS9

Public relations

Pr10

Events

E

QUAL ADVERTISING

TIMAF is the largest art festival in Transylvania, despite being one of the youngest. 3 weeks, over 100 events, in 10 locations in Cluj, with a span of 13 arts. It’s a huge organizing and communication enterprise, that has to attract and entertain an audience of hundreds of thousands. Furthermore, we brought to Cluj great names, such as Parov Stelar and Lord of the Dance and had to meet their expectations, in terms of facilities, advertising and budget. Impressive work was carried out to create media partnerships and to attract sponsors at the Festival.

Lord of the Dance, Parov Stelar & over 100 events - TIMAF CO-ORGANIZER

6

Creative concept

CrCREATIVE CONCEPTS

IntelligentEnergy Europe

Ecowill project was initiated in 2010 with the primary goal of reducing the carbon emission by stimulating eco driving in Europe. Ecowill is a large scale project, translated in 13 languages, based on a playful creative concept. Ecowill uses elements which suggest the eco spirit through the leaf symbol implement on all the communication materials.

6

Creative concept

CrCREATIVE CONCEPTS

Our team has realized the graphic concept and press layout for Dekalb Newsletter. This publication is being distributed nationwide. We have also realized the graphic design for outdoor banners, magazines and booklet using a unitary stile and a complementary chromatic pallet. The photos used are representative for Monsanto’s brand and industry.

OTHER WORKSCHILDREN'S PROTECTION CLUJ

MALTESE RELIEF SERVICE

ROMANIAN NATIONAL SCOUTS ORGANIZATION

QUAL ADVERTISING

MEDIA BUYING AND PLANNING

The Romanian Cultural Institute is the main society responsible for promoting countrywide but most important worldwide a large spectrum of Romanian cultural activities. In 2010 Qual Media won the media account of RCI, being for one year the institution’s media agency.

Romanian Cultural Institute

MM8

Multimedia

Mb7

Media Buying

1

Branding

BrBRANDING

GEP is another complex European project for which we created and implemented the identity. The logo and the adjacent identity elements are characterized by a unique graphic stile and vivid colors typical for the industry.

Global Enterprise Project

QUAL MEDIA CORE

The Club of Romanian Entrepreneurs

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fondat de Banca Transilvania

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www.btclub.ro/leadership

This is an initiative of Transilvania Bank to create and support the community of Romanian entrepreneurs. An important objective was to offer them high quality services that would help develop their businesses. For the 5th anniversary of the Club, Qual Media refreshed the identity and took part in the creation and execution of various advertising materials.

1

Branding

BrBRANDING

Transilvania Bank- Star BT

www.starbt.ro

Transilvania Bank is the Bank of “enterprising people” in Romania, with a mission to support the development of the business community through new and competitive services. Star BT program is part of this mission and rewards the loyalty of the customers with certain financial benefits. Qual Media created a comprehensive identity book for Star BT, making sure that the new project is communicated in an efficient way, consistent with the general strategy of Transilvania Bank, and at the same time emphasizing the particular aspects of the challenge.

QUAL MEDIA CORE

FC CFR 1907 ClujFC Universitatea ClujClubul de Fotbal FemininOlimpia Cluj-Napoca

Round of 32 28.09.2011 Cluj-Napoca

„A fi sau a nu fi învingător?”

Nu aceasta trebuie să devină marea dilemă a

sportului. Fiindcă mai importantă este motivaţia

întrecerii şi consecinţele ei. Sportul este cea mai

bună şcoală unde se învaţă că a te autodepăşi

înseamnă a învinge. Pe teren înţelegi că adevăratul

adversar al fi ecărui sportiv este în primul rând

propria sa limită, iar performanţa devine o noţiune

intimă şi personală.

Campionii înţeleg că învinşii şi învingătorii se

respectă, însă adevăratul învingător nu abuzează

niciodată de victoria sa. Apoi, să nu uităm că după

cum arta nu poate exista numai prin capodopere,

nici sportul nu poate fi practicat numai de campioni.

Radu MunteanuRectorul Universităţii Tehnice din Cluj-NapocaPreşedinte CFF Olimpia Cluj-Napoca

We began our collaboration with CFR 1907 Cluj Fotbal Club in 2010. The secret laying behind our efficient collaboration is the promptness in delivery and execution, supported by an excellent printing quality.

2

Strategy

StBUSINESS AND COMMUNICATION STRATEGY

The Autumn Festival of the German Economy

Qual Media had a strategic part in organizing and promoting the first edition of the autumn festival of the German economy, together with DWNT, in Cluj-Napoca.The event had to be relevant for the business community in the area but also appealing to the general public. The strategy concerning the business and the communication aspects was a considerable challenge, but the success of the entire Festival proved it right.

CO-ORGANIZER

N-o mai arde aiurea!economiseşte energia

British American Tobacco

This campaigns are part of the CSR activity of BAT, targeted also to achieve social activation for the brand, within the company and the local community. The first major task aimed at raising awareness regarding the issue of energy saving. Three months after the campaign was launched the official figures showed a 12% decrease of the internal energy consumption, 6 times higher than the initial target.

QUAL MEDIA CORE

JA-YE EuropeQUAL MEDIA CORE

JA-YE Europe is one of the largest organizations in the world dedicated tocareer and entrepreneurial education for students. JA Young Enterprise,the European branch of JA Worldwide became our client in 2001. Being afar-reaching organization Junior Achievement develops a large spectrumof complex marketing actions from international conferences andEuropean programs support with online campaigns to events websitesand program portals.

AEGONQUAL MEDIA CORE

www.bancatransilvania.rowww.aegonomiseste.ro

Planurile financiare AEGON Fii Sigur şi AEGON Fii Isteţ îţi oferăprotecţie şi beneficii multiple, ca să te poţi bucuraliniştit de momentele importante din viaţa familiei tale!

Vino în perioada 1-20 a acestei luni şi AEGONîţi oferă o lună GRATUITĂ de contractşi alte PREMII SURPRIZĂ!

bani pentru viitorul copilului tău

protecţia ta şi a familiei tale

bani în plus pentru pensia ta

siguranţă şi profit pentru banii tăi

acum pentru momentele cheie din viaţa ta!

The campaign „ Make savings for the key moments in your life” offers a complete and modern financial solution which includes both a component of financial protection and an efficient way of accumulating capital. The campaign realized in collaboration with Qual Media has been implemented nationwide and has a strong sales component. Thus the type of materials was realized in such way to support the campaign’s strategy. The creative concept was implemented on all printings, people stoppers, online, dedicated website and others.

4

Marketing box

MbMARKETING BOX

Domeniile Boieru

Our communication strategy is based on extensive research, focused on identifying the consumer’s profile, the macroeconomic, legal, cultural factors that influence its behavior, the analysis of the direct and indirect competitors and eventually the stakeholders analysis. With all the relevant information from the research, we created a strategy based on planning the actions focused on market penetration, on how we present the product at the sales points, on the trade activation. Events, PR and online communication complete the marketing box we created for Domeniile Boieru.

QUAL MEDIA CORE

The Romanian Agency for Quality Assurance in Higher Education

For the Romanian Agency for Quality Assurance in Higher Education we were required to provide publishing services together with prepress and printing for the numerous publications of this prestigious institute.

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Publishing house

PhPUBLISHING HOUSE

Junior AchievementRomania

Junior Achievement Romania is one of our friends and strategic partners. Among other challenging activities, Qual Media functioned as publishing house for the numerous publications authored by members of JAR.

QUAL IT

Rotary Places

Rotary places is a complex online platform that serves as a travel and business guide in Romania. The objectives vary from cultural to catering, and the members of Rotary clubs recommend certain choices. An advertising module is integrated in the software, so companies interested can purchase visibility packages.

Rotary instruments, such as calendars, study opportunities, legal news, etc, can be customized by each user, according to their interests.

Rotary District 2241Romania si Republica Moldova

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Consulting

Cs14

Management

Mg15

Communication

CmIT

OTHER WORKSOMNIPASS, EURO<26

CHILDREN’S STORE

CARDIOMED

UNION OF ROMANIAN MUSICAL FOLKLORE PERFORMING ARTISTS

QUAL IT

Romexpo

A special project for a particular client. Size, complexity, innovation were key requirements desired by the customer. We managed to exceed expectations. Easy to use administration interface, Web 2.0 technologies, videos and 3D maps. The client fear to manage 50 sites immediately disappeared when accessing the administration interface.

QUAL IT

For HP and Blackberry we first created a communication strategy, focused on the online environment. The purpose was to help develop the entrepreneurial spirit and abilities. Any Facebook user, aged up to 25, could submit a business proposal for the year 2020, which can benefit the general public. All the ideas are visible to the public and visitors can add comments.

Hewlett-Packard

APPS - SOCIAL MEDIA & MOBILE17

Apps - Social

Media & Mobile

Ap

Map Generator

This is an application used by JA-YE to generate maps of Europe depending on the countries selected in the administration module. For each country a short description and a link will be introduced. Various maps can be saved, edited, duplicated. The HTML code can be transferred to include the maps in other sites belonging to the customer.

QUAL PRINT

EuropeanParliament

The concept developed for our client regarding the communication materials was simple, clean, with a basic chromatic palette which is in accordance with the institution’s profile characterized by performance, promptness and seriousness. Qual Media realized the proper implementation of the institution’s visual identity elements on all the communication materials.

National Bank of Romania

NBR publications regard professionals and the general public. They must comply deadlines and quality standards extremely accurate.

Anul VIII, nr. 28Serie nouă

BANCA NAŢIONALĂ A ROMÂNIEI

RAPORT ASUPRA INFLAŢIEImai 2012

We printed the National Bank annual, monthly and economic reports, books and various publications. For this collaboration we allocated a team made of specialists in DTP, printing, finishing, customer service and technical support.

QUAL PRINT

Prepress

Pp16

Offset printing

Of17

Digital printing

Di18

Finishing

F19

Outdoor

Op20

Promo materials

Pm21

Metro Cash&Carry

Qual Media started an excellent collaboration with Metro Cash&Carry in 2011. One of the relevant tasks is printing the product catalogs which are being renewed monthly. The services offered by Qual Media for our partner are remarkable from due to the high volume, high speed demand and on time delivery.

Brussels

Bucharest

Cluj-Napoca

St. Veit

www.qualmedia.ro