project report on consumer awareness

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PROJECT WORK COMPILED BY:- Shivi Sharma Cun120550078

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Page 1: Project report on consumer awareness

PROJECT WORK

COMPILED BY:-

Shivi Sharma

Cun120550078

Section – B

Page 2: Project report on consumer awareness

CONSUMER AWARENESS

Page 3: Project report on consumer awareness

ACKNOWLEDGEMENT

I am highly indebted to our CSL teachers for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend our sincere thanks to all of them.

I would like to express my gratitude towards my parents & member of Chitkara Business School for their kind co-operation and encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to university persons for giving me such attention and time.

My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.

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CONTENT

INTRODUCTION SPREADSHEET ANALYSIS 3RS OF DUTIFUL CONSUMER SUMMARISED PRESENTATION RECOMMENDATION1

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INTRODUCTION

Anyone who consumer goods are a consumer. Consumer gets exploited in the market. They respond to advertisements and buy goods. Generally, advertisement does not give all the information that a consumer needs to know or wants to know about a product.

Kautilya was one of the earliest to write in his Arthasastra about the need for Consumer awareness and protection. With the growth of private sector there is a greater need for discipline and regulation of the market. Consumers must be aware of the sale and purchase of goods, the health and security aspects also. Ensuring the safety of food items sold in the market is essential these days.

Rights and Duties of Consumers

Rights:-

1. Right to Safety—to protect against hazardous goods2. Right to be Informed—about price, quality, purity3. Right to choose—access to a variety of goods and services at competitive prices.4. Right to be Heard—consumers interest and welfare must be taken care of

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5. Right to seek Redressal—protection against unfair trade practices and settling genuine grievances.

6. Right to Consumer Education.—Kowledge about goods and issues related to consumers.

Duties:-

1. Get a bill for every important purchase and also the Warranty card2. Check the ISI mark or Agmark on the goods3. Form consumer awareness groups4. Make a complaint on genuine grievances.5. Consumers must know to exercise their rights.

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SPREADSHEETNAME AGE GENDER PRODUCT NAMEDheeraj Sharma 51 years Male Red LabelRibhav Rishi 25 years Male Good day biscuitsAnchal Gupta 42 years Female PanteenRam Sharma 40 years Male Badam OilJoshua A George 29 years Male Fair and HandsomeSourav Mittal 28 years Male Head and ShouldersKomal Tandon 31 years Female DovePushpa Kaushik 51 years Female Aliva BiscuitsDivya Sharma 37 years Female Parachute oilKaran Kumar 51 years Male Classmate notebooksArshpreet Singh 42 years Male PerfumesPeehu Malik 40 years Female Aliva BiscuitsRama kapoor 54 years Male Dermi cool talcumVikram Verma 19 years Male Ponds talcumMukesh Verma 35 years Male Daber amla oilRavinder Kaur 36 years Female KurkureNatasha Kapoor 43 years Female MatrixPiyush Verma 32 years Male Nivea talcumVyom Bhardwaj 13 years Male ColgateMayank Sharma 26 years Male Lays chipsRakhi Sharma 16 years Female Clinic plusSanjoli Singla 12 years Female KurkureRuchika Kapoor 35 years Female Amul YogurtRenu Sharma 42 years Female Jubliee pulsesTwinkle 12 years Female KurkureHimanshu Sharma 22 years Male NiveaKirty Gautum 21 years Female Amul CheeseRadhika Pasrija 15 years Female MaggieChhavi Sharma 15 years Female MaggieRicha 22 years Female Food Spices (MDH)Madhuri 16 years Female LakmeManu Kapila 22 years Male Nivea talcumSaroj Kapila 45 years Female ColourbarInder Raj Gandhi 55 years Male NovocloxRahul Ray 14 years Male Lays chipsAarti Swami 13 years Female Parachute oilVarun Sharma 35 years Male Tata TeaAnirudh Gandhi 23 years Male Nivea talcumRajpal Punia 55 years Female Red LabelNaveen Sharma 50 years Male MedicinesNitika 18 years Female Lakme

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Sonia Gandhi 51 years Female Amul ButterShealza Sharma 21 years Female ColourbarRakesh Kumar 43 years Male Shaving CreamShubh Sharma 38 years Female Fair and LovlyRajneesh Bala 37 years Female Almond oilSanjeev Kumar 40 years Male Dermi cool talcumSakshi Gandhi 20 years Female LorealJoyti Rajput 21 years Female Lakme

 

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ANALYSISAccording to the survey taken on the topic consumer awareness the following analysis is taken.

Q.1. Do you examine the expiry date of the food items and medicines

when you buy them?

graph 1

yesno

Interpretation: According to the graph shown above, the survey shows 38 numbers of people said yes and 12 people said no. Therefore, the expiry date of the products is seen and a consumer is aware of this.

Q.2. Have you ever cross checked the weights of the products mentioned on the item?

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graph 2

yes no

Interpretation: According to the graph shown above, it shows 15 numbers of people said yes and 33 people said no. Therefore, a consumer does not check the weights of the product mentioned on the item.

Q.3. Do you check the prices, of goods you buy, from alternative sources?

graph 3

yesno

Interpretation: According to the graph shown above, it shows that 23 numbers of people said yes and 25 said no. Therefore, a consumer does not check the prices of goods they buy from alternative sources.

Q.4. Do you check M.R.P. (maximum retail price) before buying the products?

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graph 4

yesno

Interpretation: According to the graph shown above, it shows that 42 numbers of people said yes and 8 said no. Therefore, a consumer checks the M.R.P. before buying a product.

Q.5. Have you ever come across adulteration in food stuff and milk?

graph 5

food stuffmilk

Interpretation: According to the graph shown above, it shows that 28 numbers of people suffered with the problem of adulteration in food stuff and 20 of them suffered in milk. Therefore, a consumer should check the expiry date or should complain the shopkeeper.

Q.6. If yes, did you complain to shopkeeper, main supplier or elsewhere?

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graph 6

shopkeepermain supplierelsewhere

Interpretation: According to the graph shown above, it shows that 27 numbers of people complain to the shopkeeper, 6 of them to the main supplier and 5 elsewhere.

Q.7.Was your complaint to the supplier/shopkeeper attended by him

to your satisfaction?

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graph 7

yesno

Interpretation: According to the graph shown above, it shows that 34 numbers of the people said yes and 14 of them said no. Therefore the complains made by many of them was attended by the shopkeeper up to their satisfaction.

Q.8. Are you aware of consumer courts, for redressal of grievances of

consumers?

graph 8

yesno

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Interpretation: According to the graph shown above, 38 numbers of the people said yes and 10 of them said no. Therefore, people are aware of consumer courts for redressal of grievances of consumers.

Q.9. If yes, have you ever filed a case in the consumer court?

graph 9

yesno

Interpretation: According to the graph shown above, 45 numbers of the people said yes and 3 of them said no. Therefore, people have not ever filed a case in the consumer court.

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Remember the 3 Rs of a dutiful consumer

Reduce: Consume only what you need, if possible reduce consumption of water, electricity, fuel and other non-

renewable

Reuse: If a product can serve you for a longer period, use it instead of buying a new one.

Recycle: Don’t litter the environment please recycle degradable or recyclable materials through scrap dealers

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SUMMARISED PRESENTATION OF INFORMATION AVAILABLE THROUGH QUESTIONNAIRE

Total number of household visited -50

Number of questionnaire used-50

Sex Information---

Male -22

Female -28

information

malefemale

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RECOMMENDATIONS

1. According to the survey conducted I found that almost every consumer first check the expiry date on the food items and medicines when they buy different products. Therefore, it should not only be mandatory to the food items and medicines but also to the cosmetics bought n other different items.

2. People do not cross check the weights of the products mentioned on the items. Thus it is recommended that people should check the weight and then purchase the item.

3. People are aware of the consumer courts but still they do not go there for the complains. Thus they should go and complain so that necessary action should be taken.

4. So , to conclude I feel that a consumer have several rights and duties and carry authority to complain whatever is going wrong.