a project report on consumer satisfaction and awareness towards siddhadhara milk products

7/31/2019 A PROJECT REPORT on Consumer Satisfaction and Awareness Towards Siddhadhara Milk Products

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CONSUMER SATISFACTION AND AWARENESS TOWARDSSIDDHADHARA MILK PRODUCTS

Babasbapatilfreepptmba.com

Contents

Sl. No. Titles Page No.

I

Chapter 1

E XECUTIVE SUMMARY

Statement of the Problem

7

II

Chapter 2

Industry ProfileCompany profile

Introduction to SSHUS

Organization Chart

Product details

Functions of all departments

111618

2021

24

III

Chapter 3

R ESEARCH M ETHODOLOGY

DATA ANALYSIS

Findings

Suggestions

C ONCLUSION

B IBLIOGRAPHY

APPENDICES

3543

57

59

60

61

2


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Chapter 1

Executive summary

Statement of the Problem

Babasbapatilfreepptmba.com3


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EXECUTIVE SUMMERY



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The Siddeshwar halu utpadakar sang private limited is healthy organization, which is the

main branch in bijapur. There are 8 departments in siddeshwar sang.

Purchase, production, storage, quality control, finance, marketing, MIS, procurement and

input.

The main topic chosen for the study is consumer satisfaction and

awareness towards siddhadhara milk products and the subtopic in marketing. It refers to know the function analysis of all department and to know

the variable of marketing department.

Milk is an essential Commodity and we cant choose any market segment because all

people are our target customers. Now a day there is a neck to neck competition between

different brands of milk producers. Each brand his its own significance and is available

with some difference in Price, Quality and FAT content compared to competing brand.

Management Problem:

As there is a high demand for pasteurized milk now a days, but too the Company is facing

with the problem of decrease in sales of siddhadhara milk in the bijapur city.

Research Problem:

The study was made to understand the factors which have led consumer to buy the

siddhadara milk and the factors which have made consumer to adopt different brands rather

than Siddhadhara.



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OBJECTIVES OF THE STUDY

As the partial fulfillment of M.B.A degree I have undergone in plant training in

siddheshwar milk sang. The area of study was distribution channel and the functional

analysis of the company. The objectives of the study were as following:

1. To determine the Awareness level of Customers siddhadara

Milk.

2. To determine the satisfaction level of Customers towards

siddhadara Milk

3. To study the factors influencing consumer to go for aParticular brand.

4. To Know the consumer attitude towards siddhadhara Milk

Out come

a. 91% of the respondents are aware of SSHUS milk.

b. 56% of respondent are aware by milk brands names.

c. 62% of the respondents purchase siddhadhara milk.

Detailed findings are discussed in page 61



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Chapter 2

Industry Profile

Company profile

Introduction to SSHUS

Organization Chart

Product details




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Industry profiles



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Development of dairy industry in India

During the pre-independence year there was no serious stress given to dairy industry. In

1886 the department of defense of the British government established the dairy farms for

the supply of milk to the British troops in Allahbad. Later, in 1920 serious steps were taken

by Mr. William smith, an expert in the dairy forming to improve the milk production there

was discrimination done to Indians hence this led to the rise of t5he first milk union in

India. in luck now in 1937 called the luck now milk producers corporative union limited .

In 1946 amul ( anand milk udyog ltd) was started in Gujarat to bring up the economic

stability of villagers .

When the farmer minister lal bahaddur shastri visited the functioning as it was rendering a

social service to the society, which helped the villagers to come in the national economic

stream. The dairy and animal husbandry received serious attention after the independence.

There were lot many of progressive step taken by the government through five year plans.

This led to the formation of national dairy development board in 1965 & thus in 1970 he

decided to bring a white revolution through out the country, initially 10 state were

selected were for this purpose excluding



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Karnataka in 1974 an integrated project was launched to restructure and reorganize the

dairy industry on co-operative principle pf AMUL and to lay foundation for new direction

in dairy industry.

NATIONAL DAIRY DEVELOMENT BOARD

HISTORY

The NDDB was found to replace to expiation with empowerment, Tradition with

Modernity, stagnation with growth, transforming dairy into and instruction for the

development of Indias rural people.

The NDDB was established in 1965: the board is registered under the societies registration

act and the public trust act, fulfilling the desire of the prime minister of India __the late lal

bahaddur shastri to extend the success of the kaira cooperative milk producers union

(AMUL) to other parts pf India. Dr verges kurien was the founder chairman. The success

combined the wisdom & energy of farmers with professional management to successful

capture liquid milk and milk product markets while supporting farmers investment with

input and services.

The National Dairy Development Board (NDDB) was founded in 1965 to replace

exploitation with empowerment, tradition with modernity, stagnation with growth,

transforming dairying into an instrument for the development of India's rural people.



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The NDDB began its operations with the mission of making dairying a vehicle to a better

future for millions of grassroots milk producers. The mission achieved thrust and direction

with the launching of " Operation Flood ", a programmer extending over 26 years and

which used World Bank loan to finance India's emergence as the world's

largest milk producing nation. Operation Flood's third phase was completed in 1996 and

has to its credit a number of significant achievements .

As on March 2006, India's 1,17,575 village dairy cooperatives federated into 170 milk

unions and 15 federations procured on an average 21.5 million liters of milk every

day. 12.4 million farmers are presently members of village dairy cooperatives.

Since its inception, the Dairy Board has planned and spearheaded India's dairy programmes

by placing dairy development in the hands of milk producers and the professionals they

employ to manage their cooperatives. In addition, NDDB also promotes other commodity-

based cooperatives, allied industries and veterinary biologicals on an intensive and nation-

wide basis.

Dr (Ms) Amrita Patel is the Chairman of NDDB.

THE GROWTH

NDDB began its operations with the mission of making dairy a vehicle to a better future for

millions of gross roots milk producers. The mission archived helped to launce Operation

http://www.nddb.org/aboutnddb/operationflood.htmlhttp://www.nddb.org/achievement/physical-progress.htmlhttp://www.nddb.org/achievement/physical-progress.htmlhttp://www.nddb.org/aboutnddb/operationflood.html


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flood , a programmed extending over 26 year and with the help of word bank loan India

become the words largest milk producing country. As per March 2001Indias 96000 dairy

co-operative are integrated thorough a three tier co-operative structure. The anand patter ,

which is owned by more than 10 million formers, procures an average of 1605 million

liters of milk everyday.

The milk is processed and marked by 170 milk producers co=operative unions which in

turn 15 state cooperative milk marketing federation. Since its establishment the dairy

development board has planned and spearheaded Indias dairy programmer by placing

dairy development in the hands of milk producers and the professionals they employ to

manage their co=operative. In addition. NDDB also promotes other commodity based co-

operative, allied industries and veterinary biologically on an intensive and nation wide

basis. Dairy Cooperatives account for the major share of processed liquid milk marketed in

the country. Milk is processed and marketed by 170 Milk Producers' Cooperative Unions,

which federate into 15 State Cooperative Milk Marketing Federations.

The Dairy Board's programmes and activities seek to strengthen the functioning of Dairy

Cooperatives, as producer-owned and controlled organizations. NDDB supports the

development of dairy cooperatives by providing them financial assistance and technical

expertise, ensuring a better future for India's farmers.

Over the years, brands created by cooperatives have become synonymous with quality and

value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan).



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Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have

earned customer confidence. Technical expertise of NDDB The Dairy Board's strength

lies in leveraging the capabilities of milk marketing federations and milk producers'

cooperative unions to bring high quality services and modern technology to the service of

rural India.

Our more than 40 years' experience helping to create a national network of dairy

cooperative institutions has been adapted and extended to other commodities and areas.

Our constant effort to learn and to enrich our experience, is central to our approach and our

capacities.

Achievement

A commitment to help rural producers help themselves has guided the Dairy Board's work

for more than 40 years. This commitment has been rewarded with achievements made by

cooperative dairies in milk production, employment generation, per capita availability of

milk, foreign exchange savings and increased farmer incomes.

Objectives of National Dairy Development Board

1. To sponsor, promote, manage, acquire, construct control any plant or work which

promotes or advances the projects of general public utility reactions to dairying.



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2. Provide international liaison with other national dairy boards and international

agencies in order to facilitate exchange of information and personnel as well as to assist in

development of dairying in other countries.

3. To information available on request to technical services to increase production of

milk.

4. To prepare initial feasibility studies of dairying and other dairy related projects and

undertaken subsequent designing planning and start up those projects.

5. To under research and development programmed related to production and

marketing of milk and milk products,

6. To provide assistance for exchange of information to other international agencies.

.SERVICES RENDERED BY NDDB:

NDDB provide the following services.

Planning dairy and rural development projects.

Organization of farmer co-operative societies.

Setting up dairy and cattle feed plants.

Manpower planning and training.

Applied research and development.

Implement of milk production enchantment programmed.



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Strategy

Improve the production potential of indigenous breeds of cattle such as Sahiwal,

Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and

Jaffarabadi through appropriate selection programme

Cross non-descript cattle with Holstein Friesian in areas with adequate feed and

fodder and with Jersey in resource-poor areas

Increase the production and use of high quality feed appropriate to local conditions

Increase production and availability of green and ensiled fodder

Encourage unions, NGOs and cooperatives to put common property area under

improved pasture and fodder tree

Expand first-aid coverage through village level societies

Increase vaccination of animals against HS, BQ and FMD

Develop Mastitis and Brucellosis control strategies

Develop National Animal Production and Health Information System and Disease

Free Zones in the country

Action Plan

Breeding

Increase productivity of cows and buffaloes

Increase percentage of animals in milk Expand AI coverage



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Increase inseminations Reduce AI per conception

Take up genetic improvement programmes in selected milk sheds to supply semen

of evaluated bulls to all milk sheds

Animal Health and Veterinary Services

Create first-aid facilities in DCSs Increase vaccination for HS and BQ

Increase de-worming of animals

Promote mastitis control

Undertake Brucellosis control activities in affected areas

Promote use of GIS in AI and veterinary health services

Create Disease Free Zones by

- Undertaking mass vaccinations

- Ear-tagging and passbooks- Animal movement management

- Effective outbreak management

- Sero-monitoring

Disease control in Animals - Enactment of national legislation for Prevention of

Infectious and Contagious Diseases in Animals

Animal Nutrition

Raise installed cattle feed plant capacity

Raise cattle feed plant utilization capacity

Increase and strengthen quality control laboratories

Increase number of mineral mixture plant



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Increase production and utilization quality fodder seeds

Husbandry Extension

Enable dairy cooperatives to operate as full-service extension centres for their

members by providing

- Introduction and support of technology

- Link actively with union's technical experts

COMPANY PROFILE



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COMPANY OWNER NAME ; Basvangowda .R. Patil

Name & Organization setup of the company.

Name & Address : Shri Siddeshwar Halu Utpadakar Sang

(SSHUS)

Sindgi Road, Bijapur 586101

Ph- 08352-244055

Registration Office : 149/05-06.

Year 2007-2008.

. State code 08

Organization Set-ups : Land 10 acres.



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Labor 130 Capital 3 Crores

INTRODUCTION TO SSHUS

(Shri Siddeshwar Halu Utpadakar Sang)

Shri Siddeshwar Halu Utpadakar Sang (SSHUS ) is recently started on 2007

and organization which procures milk and produces the milk products and market

the same. SSHUS is situated at, Sindgi Road, Bijapur.

This SSHUS has 175 buffaloes of Mura bread and invested three crores and taken loan

from shri siddhadara bank. now it is working successfully it private limited and

independently running they sells there product whole bijapur district. each price of one

buffalo is cost around 45000.and they are trying to procuring the milk at reasonable

price and they are procuring the milk from 215 BMC (bulk milk collection).and all

most all the machine are purchased from puna. Now the SSHUS has shown a



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steady increase over past 6 month with the standing numbers at 44327.04 liters

procuring per week . The efforts of the procurement side has lead to its procuring

on an average of 6332.43 liters of milk every day.

The SSHUS carries its activities of producing the milk products, packing the milk

etc. in a most hygienic environment. SSHUS contains highly qualified and strict

quality control processing system, to give good and healthy milk to whole bijapur

district areas. Further the milk is stored in technically equipped container. and they

had 7 tempo for transportation of milk.

BOARD OF DIRECTOR

1. 1.Shri Basvan Gowada R Patil Chairman

2. Shri Shiv Kumar S Patil Director

3. Shri M Yalagudari Director

4. Shri Sanganbasava Nadgowada Director

5. Shri Prabhu kadi Director

6. DR Ramesh Biradar Director

7. Shri Jakdish Kshtri Director

8. Shri H R Uttgi Director

9. Shri T T Hegadal Director



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10.Shri M S Kerdi Director

11.Shri S G Sajjan Director

12.Shri Sheetal Kumar Ogi Director 13.Shri V N Biradar Director

14.Shri Saaheb Gowada Biradar Director

STRUCTURE


President

Directors

Managing Directors

Production Marketing Finance P and p Security

Manager Manager Manager Manager Supervisor


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Products of SSHUS

SHUSB has several types of milk and milk products having the brand name as

siddhadara. SSHUS products pure milk products. Mainly known for its qualitative

products. SSHUS has not given much importance to its or her milk products but it

has given more important to the milk.

There are different types of milk and as well as its products. They are as follows-

1. Pure milk

2. Pure milk products.


Q c officer Assistant A/c Assistant Extensionofficer

Guards

Assistant Helpers Helpers helpers

Worker


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PURE MILK :There are mainly 5 types of milk which are processed and packed in

SSHUS The milk is mainly classified on basses of its fat content. They are as

follows

:1. Form fresh milk 7.5 fat

2. Gold milk 5.5fat

3. Jantha milk 3fat

4. slim milk 2.5

5. Light milk .1.5

Farm fresh milk

Full cream milk is pure milk of FFM is having the highest fat contents of 7.5%. This

milk is mainly used for producing different types of milk based sweets and milk

products. It was recently introduced in the year 2007 in one year sales of this milk is

growing. The quality of the product is very good .



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FFM is new brand but as compared to the competitors it has concurred the market

in very short time. Hence SSHUS is giving much importance in this milk. .And

the price FFM is Rs28 per liter

Gold milk

It is the most consumable and the after the form fresh milk, gold milk is launched

which is also computing with other brands and has reasonable price and has good

quality. It is toughly computing with other brands to maintain its No.1 in market. It

has fat contains of 5.5% .and the price for the gold milk Rr22 per liter

Jantha milk

Used for daily consumption to both making curds and also drinking purpose for all

the age groups. Their sale is always higher in the market compared to other brands

in the market of milk.

Slim milk

Slim milk is 2 month back only introduced and this milk contain 2.5 fat and milk

has more sale then the other products people are purchasing slim milk more an the

price for the slim milk is Rs17 per liter.



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Light

Milk is newly lunched and because of newly coming in market so the sales are low.


PRODUCTION



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In the production department there are two new stock inspector and 10 members

are the helpers 6 womens for cleaning the all cans and helping in the production.

There are two machine for packing and this machine purchased from puna one

machine is for separating the cream this machine bring from puna it price Rs1,

95,000 and the capacity of this machine is 8000 per day can separate the cream and

to separate the milks. Packing bundle is also comes from puna.

.

The main work being carried out here are:

1. Buffalo milk received is chilled initially and stored at 4-5 0C.

2. Raw chilled milk is pasteurized and stored.

3. Pasteurized / chilled milk is standardized for markets supply other dispatch.

4. Cream separation.

5. Milk / cream used for products preparation such as Ghee Flavored milk.

For chilling of milk they keep in the big freezer is used.

For pasteurization of milk HTST (High temperature in short time) pasteurization is

used. The heating medium is steam / hot water. The milk is

Usually heated to 75 0C to kill all the pathogenic micro organisms. Then it is

immediately cooled to 4-5 o C to preserve the milk. Then the milk is stored in a

storage tank.

The Structure of Production department :



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OBJECTIVES OF THE PRODUCTION DEPARTMENT:

1. Maintain the standard quality of the product.2. Keep the customer satisfaction by giving qualified products.

FUNCTION OF PRODUCTION DEPARTMENT:

1. Chilling in milk.

2. Pasteurization of milk.

3. Package and store the milk in the stores at 4 0 C.


DIARY MANAGER

DEPUTY MANAGER (Prod)

ASSISTANT MANAGER

TECHNICAL MANAGER

DAIRY SUPERVISOR

OPERATORS

HELPERS


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FLOW CHART OF PRODUCTION PROCESS

QUALITY CONTROL

. The milk is tested and acknowledge for

Extraneous matter

Physical appearance


COLLECTION OF MILK

CHILLING OF RAW MILK

CHILLED MILK STORAGE

PASTEURIZATION

STANDARDIZATION

PACKAGING

STORAGE


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Small

Volume

Alcohol test

Weight

Fat

In lacto meter they see the range from 28 to 32 if the milk range comes down from

28 then it contains more water if it cross more then 32 then it has some of other

chemicals

And then the electronic pad check machine , this machine they have bring from

puna it price is Rs3000

10ml of sulfuric acid

10.77ml of milk

1ml of alcohol

to check the quality of milk by the help of butyro meter

The following staff is managing the above work.

INCHARGE QUALITY CONTROL

TECHNICAL OFFICER + DAIRY SUPERVISOR



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DAIRY ASSISTANTS

OBJECTIVIES OF QC:1. Maintenance of quality of products.

2. Keep the customers satisfied with their product with high quality.

ENGINNEEING SECTION

The Engineering section mainly looks after the day-to-day maintenance of Machines

/ Equipments/Vehicles. It also attend to any minor repairs required by the equipment

and machines, if any major repairs are required it is their duty to call the technicians.

The work allotted may be Mechanical / Electrical etc. based on the type of work

assigned.

ADMINISTRATION

All the information regarding Employees of the union is maintained at the

establishment section. Separate files connected to their

performance/Leaves/Misconducts/Benefits are maintained here.

--- Any disputes/court cases are attended by this section

--- Any office orders pertaining to particular employee / staff

FINANCE DEPARTMENT



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The main activity of the finance department is to keep all the account of the financial

transactions. It is responsible for maintaining up to date account. The various activities are

allocated to different sections.

Financial is the life bullet of every business activity. There must be proper balance

between and cash inflows and outflows. Every organization tries to maximize its profit by

selling a large number of products. Finance/capital is the basement is the basement for the

establishment and smooth running of business.

The structure of the finance department

Today accounting has become the inseparable part of business activity. No matter the size

of business, nature of business, type of ownership accounting in inevitable maintenance of

accounts is the statutory taste for every organization. It is mandatory on their part they just

cannot escape from this crucial function.


ASSISTANT MANAGER

ACCOUNT ASSISTANTGRADE 1GRADE 2GRADE - 3

HELPERS

DEPUTY MANAGER FINANCE


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FUNCTION OF FINANCE DEPARTMENT

Maintaining proper accounts for milk purchase and sold every day.

Maintenance of general ledger and stores books.

Maintaining government grants, fixed assets registers, depreciation

registers of union.

Lastly maintaining and paying the taxes and insurance.

PURCHASE DEPARTMENT

There is a separate for purchasing of products in SSHUS



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The structure of the purchase department is as below-

In SSHUS there are 2 employees in purchase department and the whole work done based

on 6 computers all entry are done perfectly in computers

SECURITY DEPARTMENT

The department included security officer security guards. The guards are working on

contract basis. They must have watch on each and every person who going inside and

coming outside from the dairy. They must also keep watch on the vehicles going in outside

the dairy.

The visitor has to enter the following details like, name, purpose of visit, time, etc. into

visitor book kept.

There are totally 10 security guards and an officer in SSHUS

MIS DEPARTMENT

MIS Refers to Management Information System


PURCHASE OFFICER

PURCHASE ASSISTANCEGRADE - 2


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The structure of MIS Department

The Whole administration department has one sub department by name MIS which looks

after the documents of same department.

Function of MIS Department To maintain daily reports

To maintain information regarding input/output

Maintains town wise sales report

Reports regarding procurement and input

Maintaining accounts of daily purchase of ice and water

Along with all these functions the department also maintains daily attendance of

workers, which will be sent to managing director

STORAGE DEPARTMENT


Managing Director

MIS Officer

MIS Assistance


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The structure of the department:-

Storage is a section where all the rigid materials, semi finished and finished are stored.

Past from these stationary and other goods are also stored.

In SSHUS , the stored department has a capacity of storing good worth Rs. 60 to Rs. 90

lacks. Various goods required for the daily use are stored. The goods include book of

account, packing materials, raw materials, skimmed milk power, ghee tins and stationary

etc.

Every department is in tough with stores section. Stores officer who is responsible for

daily activities maintains it.

PROCUREMENT DEPARTMENT


Store officer

Store Assistance

Helpers


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Procurement is one of the major departments in SSHUS. .. The organization structure of the Procurement department is as below--

The Department plays a significant role in any dairy industry. The major responsibility is

to collect the raw milk from various BMC (bulk milk cooler) at a proper time and to store

that milk in proper condition. For procuring raw milk the SSHUS has recognized various

BMC in and around the whole of Bijapur bagalkot and belgum. District.

BMC in different villages, which consists minimum of 50 AMC (automatic milk

collection) . At present there are totally 219 BMC by which milk is procuring

The newly report of period of 18-.07.-2009 to 24-.2.-2009 week The grand total of week

is 44327.04leter and on an average per day 6332.43leter from 3 district bijapur bagalkot

and begalum.


MANAGER

DEPUTY MANAGER FODDER & FIELD

DEPUTY MANAGER (Procurement)

DEPUTY MANAGER (Veterinary)

Assistant Manager F & F

AssistantProcurement

Assistant Manager Veterinary officer

Extension Officer Extension Officer Grade 1Extension Officer Grade 2Extension Officer Grade I

Veterinary Assistant


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R ESEARCH M ETHODOLOGY



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TOPIC:

Customer satisfaction and awareness level towards siddhadhara milk

at bijapur city

OBJECTIVES OF THE STUDY

As the partial fulfillment of M.B.A degree I have undergone in plant training in

siddheshwar milk sang. The area of study was distribution channel and the functional

analysis of the company. The objectives of the study were as following:

5. To determine the Awareness level of of Customers

siddhadara Milk.

6. To determine the satisfaction level of Customers towards

siddhadara Milk

7. To study the factors influencing consumer to go for a

Particular brand.

8. To Know the consumer attitude towards siddhadhara Milk



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Need for the Study

The purpose of the study is to get practical knowledge and to get experience and also

to know the various challenges that are faced in the corporate world. The main

intention of choosing this topic is to study/to know-

1 Customers buying factors and their expectations towards Siddhadhara milk.

2 To know the reasons for decrease in sales.

3 This project helps to improve the market share in the bijapur city.

SCOPE OF THE STUDY

The research was undertaken to gather information from the respondents, to know

consumer buying behavior and its impact on sale of siddhadara milk of SSHUS

The questionnaire was specifically framed keeping in mind all the aspects and requirements

that would fulfill our objectives and give us exact picture and that would help the

organization to take better decisions.

Primary data was collected by administrating questionnaire of 100 respondents. In the

questionnaire all the questions were specifically framed as per the survey requirements and

following are its details.

Direct contact was made with the respondents through the random sampling and all the

customers were those who had come to buy the Siddhadara milk.



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The study was conducted various part of the Bijapur City customers located in different

part of the Bijapur City. The information was collected through Questionnaire. The

questionnaire was administrated and collected on the spot.

LIMITATION OF THE STUDY

Time limitation: The time is limitation to

Project Report is only limited to bijapur c month.

Non-availability of some information, which were treated as company secrets.

Sampling:

Representation of a particular population. And is the subset of the population. Concerned

to my project, in a city like Bijapur where a population of more than 2,85000 exists each

persons opinion can not be sought. So the respondents were chosen randomly from

different areas of Bijapur city.

The kind of sample taken for this study report is Stratified Random sampling one where

the population is divided into mutually exclusive and mutually exhaustive strata or sub-



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groups and then a simple random sample is selected within each of the strata or sub group.

Thus the population is divided into different strata on the basis of regions.

They include cluster, multi stage and area sampling. Hence the sample taken for this

study is Area sampling with the size of 70 Respondents and 30 Agents in an Bijapur city.

Area Sampling:

It is a form of Multi stage sampling in which maps, rather than lists or registers, are used as

the sampling frame. In area sampling, the overall area to be covered in a survey is divided

into several smaller areas within which a random sample is selected. However,

Stratification in area sampling is based on geographical considerations.

SAMPLING PROCESS:

1. Population: People from the Bijapur city.

2. Sampling frame: Milk buyers and resellers (agents)

3. Sampling unit: House holds and agents.

4. Sampling size: 70 household customer and 30 agents.

5. Sampling Method: Stratified Random sampling.

Survey Technique:

Once the researcher has decided to go for the survey method for collecting the required

Primary data. Then he should take a right decision among the various survey techniques.

Then various techniques are:

Personal Interview

Mail survey



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Telephone Survey

Questionnaire

I have chosen the Questionnaire technique and personal interview method for the survey

Data Collection Methods:

The information necessary for this research study is collected by tapping primary and

secondary sources. The sources are as follows:

Primary Sources:

a) Questionnaire

b) Personal interaction

Secondary Sources:

a) Related Information from Internet

b) Company Reports Books.

Measuring Tools:

The measurement and evaluation of the data is done using statistical tools and techniques

such as simple percentage method, mean, graphical representation with help of data code

sheet using MS Excel software.



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Hypothesis

Out of 100 respondents, 40 respondent are considered for pilot study

And out of 40 respondent 36 respondents are aware of siddharadhara milk brands.

36/40= 0.90

0.90 x 100 = 90%

90% of respondent are aware of siddharadhara milk brands.

P (population proportion)

P = 90% =0.90 n=100

H0: >= 90% of respondent are aware of siddharadhara milk brands

H1: < 90% of respondent are not aware of siddharadhara milk brands

SD = P (1- P)

N-1



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= 0.90(1-0.90)

99

SD=0.030

= Z CAL = P0-P/S.DP O=56/100

= 0.56-0.90/0.030

= Z CAL =-0.34/0.030

= - 11.33

There fore Ztab value at 5% level of significance, tab =2.90

So. Ho: is rejected



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DATA ANALYSIS Keeping in view of the objectives,the data so collection from various sources and were analyzed with help of appropriate

techniques. The results of the study are present in this chapter under the followingheadings.

1) Awareness level of siddhadhara Milk brands

Awareness of siddhadharaYes 91 91%No 9 9%

0

20

40

60

80

100

Yes No

Interpretation: From the graph it is clear that 91 % of the people are aware of siddhadhara

milk and 9 % of the samples are not aware. These 9 % are specially observed. Its really good



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that many people are aware about siddhadhara and its products from the company point of

view

2) Which of the milk brand of siddhadhara are known to you?

Jantha 82 82%Gold 63 63%Slim 26 26%Light 1 1%FF 62 62%

82

63

26

1

62

0

20

40

60

80

100

Jantha Gold Slim Light FF

Interpretation:



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In the siddhadhara five brands of milk are available Out of 100 respondents

82% of them are known jantha, 63% of gold, 26% slim & 62% of farm fresh & only 1%

slim because it is recently launched brand.

3) Did you known any of these siddhadhara milk products

Mast lassi 68 68%Curd 33 33%Butter 10 10%Gold milk 78 78%Shrikhand 5 5%Sugandi dudh 0 0%Dhaval ice cream 9 9%Ghee 27 27%Khoa 9 9%

68

33

10

78

50

9

27

9

0102030405060708090

mast lassi curd butter gold milk shrikhand sugandidudh

dhaval icecream

ghee khoa



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Interpretation:

As observing the graph we come to known mast lassi 68%, curd 33%, butter 10%,

gold milk 78%, shrikhand 5%, sugandi dudh 0%, dhaval ice cream 9%, Packed ghee bottle

27%, khao 9% are known among 100 respondent by that we come to known a very less

awareness about the siddhadhara products.

4) Consumption of milk per day

1/2 liter 33 33%1 liter 39 39%2 & above 28 28%

33

39

28

0

10

20

30

40

1/2 liter 1 liter 2 & above

Interpretation:



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From the above graph it is clear that out of 100 total respondents 33%

respondents consume only liter per day. 39% respondents consume one liter per day and

rest 28 respondents consume 2 or more liters per day.

5) What factor you look purchasing milk products.

Quality 92 92%Thickness 94 94%Fat content 11 11%Price 89 89%Taste 40 40%

Avability 49 49%

92 94

11

89

4049

01020

30405060708090

100

quality thikness f at content pr ice tas t avability



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Interpretation:

From the above graph we come to known that consumer more concentrate

while purchasing milk that is 92% quality, 94% thickness 11% fat content

.89% for price and 40% taste & 49% for avability.

6) How did you come to known about siddhadhara milk product.

Dealers 51 51%Wall painting 0 0%TV advertisement 0 0%Others 49 49%

51

0

0

49

0 20 40 60

dealers

tvadvertisement



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Interpretation

From the survey it is revealed that 51% respondents buy because dealers

have influenced them to buy, and 49% because of friends and neighbors.

7) Which of the advertisement were more effective for siddhadhara products?

Dealers 41 41%Wall painting 8 8%TV advertisement 13 13%Others 38 38%

41

8

13

38

0 5 10 15 20 25 30 35 40 45

dealers

w al painting

tv advertisement

others

Interpretation:



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Almost 43% of the people believe that TV advertisements will more

effective to make awareness about siddhadhara milk and 38% by other, 8% by wall

painting & 41% by dealers. Will more effective to make awareness about the siddhadhara

milk product. So Company has to make more promotional activities i.e., advertisements to

attract more people and to get the customers who are untouched.

8) Did you purchase siddhadhara milk products?

siddhadhara productsPercent Valid

PercentValidyes 62 62%

no 38 38%Total 100.0 100.0

62

38

62% 38%0

10

20

30

40

50

60

70

yes no



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Interpretation:By the graph it is clear that 62% buys siddhadhara milk products

and 38 % are not using because of inconsistence of quality as earlier

9) which of the following factor made you to repetitive purchasing siddhadhara milk products.

Quality 59 59%Thickness 58 58%Fat content 46 46%

Price 9 9%Taste 31 31%

Avability 27 27%Promotional activities 1 1%



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59

58

46

9

31

27

1

0 10 20 30 40 50 60 70

quality

thikness

fat content

price

tast

avability

promotional activities

Interpretation:

The respondents who use siddhadhara milk say that

27% people use because of availability 31% Respondents use because of taste from milk,

9% respondents use because of the price compared to others and

46% because of the fat content. 58% because of thickness and rest 59% because of

freshness and good quality.

10) Reason for not using siddhadhara milk

Quality 32 32%Thickness 26 26%Fat content 1 1%High price 36 36%Taste 11 11%Non avability 9 9%



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quality28%

thikness23%

fat content1%

high price30%

tast10%

non avability8%

Interpretation:

From the survey it is revealed that most of the people i.e.about 28% of the

respondents dont buy for the reason bad quality, 30% for high price and 10% not so

tasty. And rest of 8% feel that it is not easily available, 1% fat content and 23% of them

feel it is less thickness.

11) Where do you purchase siddhadhara milk?

Milk parlor 40 36%

Grocery stores 35 33%

Bakery 5 3%

Other 20 15%



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4035

5

20

05

101520

2530354045

Milk parlor Grocery stores Bakery Other

Interpretation:From the respondents who buy the siddhadhara milk it is been found that

40% respondents buy from milk parlor, 35% respondents buy from grocery stores, 5% buy

from bakery and rest of 20% from other services like shops, Company has to make

available the siddhadhara milk and its products where it is necessary

12) do you think brand ambassador will influence to buy milk products

Percent ValidPercent

CumulativePercent

Valid yes 31.0 31.0 31.0no 69.0 69.0 100.0

Total 100.0 100.0



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yes31%

no69%

yes

no

Interpretation

31% of the respondents believe that brand ambassador will really make difference in

buying and 69% of them dont believe in it.

13) Did you want to shift to other brand

Percent ValidPercent

CumulativePercent

Valid yes 37.0 37.0 37.0no 63.0 63.0 100.0

Total 100.0 100.0



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37

63

37%

63%

0 10 20 30 40 50 60 70

Yes

No

Interpretation

About 37% of the want to shift to another brand because of slowly decreasing of freshness

and quality.

13) Quality provided by siddhadhara

Excellent 5 5%Good 61 61%Bad 31 31%Worst 3 3%



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0

10

20

30

40

50

60

70

excellent good bad w orst

Interpretation:

From the above graph it is clear that 5% of the respondent says excellent, and 61% of the

respondents says good and happy with quality provided by the siddhadhara, and rest of

31% says bad and 3% worst and they feel it is not consistent in the quality as earlier.

FINDINGS:

91% of the respondents are aware of SSHUS milk.

56% of respondent are aware by milk brands names.

29% of respondent are aware about other siddhadhara milk

products

33% of respondent consumes liter, 39% of 1 liter and 28% of

2liters and above consumes daily.



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62% of the respondents purchase milk.

36% of the respondents purchase from milk parlor.

33% of the respondents purchase from grocery stores.

27% of the respondents look for availability while purchasing milk.

31% of the respondents believe that brand ambassador

Advertisements play a vital role while buying the milk.

37% users of siddhadhara milk who want to shift to another brand

because of inconsistency of quality of milk.

62% of the respondents look for quality, thickness, price, taste

and availability.

34% of the respondents do not purchase due to high price and

quality 61% of the respondents say that quality provided is good and rest

percentage of respondents says its bad.



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SUGGESTIONS:

The study reveals that the awareness of the brand exits but the

more information has to be revealed about the different brands of

siddhadhara milk available in the market.

Respondents said that its not consistent in the Quality and they

dont give replacement facility for spoiled milk. So SSHUS may take to

replace it. And the milk is not adulterated.

Consumers need door delivery; so that they can get milk easily

SSHUS can arrange this service.



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Developing the town markets by placing some of the staff for extension

work. So that they can make arrangements for people to get milk in their

particular place at particular time.

To make aware the people about overall performance of

siddhadhara milk. Company can take necessary steps to enhance more

promotional activities like giving ads in newspapers, in local channels and

thru other media.

CONCLUSION

Lastly to conclude it was a great experience to work at SSHUS . I met so many faces in

market, and got the meaning about the real market. I came to know about the marketing

strategies of SSHUS . I got the reasons for the like and dislike of people towards

siddhadhara milk.

Comparing to other brands SSHUS has goodwill in the market. Even though it is facing

some problems because of Nandin and other brands. So it should try to create awareness,

provide good service with good quality milk as well as it should motivate the dealers. I

have found that SSHUS is decreasing in quality because of this may customer can go to



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other brands. The response of the people was not good towards SSHUS comparing to

others.



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APPENDICES

Questionnaires

Name: ----------------------------

Address ------------------------------

Age 1.) 15-20 2) 20-25 3)25-30 4)30 and above

2. Do you know siddhadhara brands of milk and milk products.

a) Yes b) no

3). which of the milk brand of siddhadhara are known to you



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a) Jantha b) gold

c). slim d) light

4). Did you know any of these siddhadhara milk products.

a) Mast lassi b) curd

c) Siddhadhara gold milk d) Shrikhand

d) Sugandi dudh e) Dhaval ice cream

f) Butter g) gee

h)khoa

5) Consumption of milk per day

a) liter b) 1 liter c) 2 and above

6) what factor you look while purchasing milk product

a) Quality b) thickness

c) Fat content d) price

e) Taste f) avability

7) how did you come to know about siddhadhara milk products

a) Dealers b) wall painting

c) TV advertisement d) others

8) Which of the advertisement were more effective?



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a). banner b) wall painting

c) TV advertisement d) others

9) Did you purchase siddhadhara milk products?

Yes no

10) Which of the following factor made you to repetitative purchasing siddhadhara milk products?


c) fat content d) price


f) Promotional activities

11). Select the following reasons due to which you are not purchasing siddhadhara milk products


c) Fat content d) price


12) Where did you purchase siddhadhara milk products?

A) Milk parlor b) grocery stores



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c) Bakery d) others

13) do you think brand ambassador will influence you to bye milk products?

a) Yes b) no

14) Did you want to shift from siddhadhara to others brands?

a) Yes b) no

15) Quality provided by siddhadhara

a) Excellent b) good

c) Bad d) worst



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a project report on consumer satisfaction and awareness towards siddhadhara milk products

Documents