product camp poland 2017
TRANSCRIPT
A bigger view of UX(doesn’t need a bigger screen)
Eric Reiss
@elreiss
Product Camp Poland
June 10, 2017
Gdynia, Poland
So what is UX?
UX is the net impression of a customer
journey across a range of touchpoints.
And not just onscreen!
Eric’s 1st Law of UX:
If you define UX as a discipline,
you will always leave someone
out. And they will attack your
definition.
Eric’s 2nd Law of UX:
If a site/app/product/service does
not solve your user’s problems, it
will not solve your company’s either.
Eric’s 3rd Law of UX:
User experience is the sum of
a series of interactions between
people, devices, and events.
Eric’s 4th Law of UX (CARE):
UX design represents the conscious
act of :• coordinating interactions
we can control
• acknowledging interactions
we cannot control
• reducing negative interactions
• examining the journey
between these interactions
Well, at least the tools are new...
NO! The tools and techniques
have been around since
the dawn of time, too!
The BIG myth #2
� You represent Poland’s future.
� You are unique!
� You can change the world!
Some of you will…and thank goodness for that!
A few parting words
Eric Reiss can (usually) be found at:
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark
Office: (+45) 39 29 07 07
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
www.fatdux.com