social media snapshot for product camp boston p camp boston 2012
DESCRIPTION
Product Camp Boston ran on 6/9/2012 from 8am to 4pm. I spent 60 minutes at 3pm to put together a quick snapshot of the social media statistics for the day.TRANSCRIPT
- 1. #PCampBoston 2012Social Media MetricsEnd-of Day - Stats using Free Tools toAnalyze Events and Search Termslike #PCampBoston or Your Brand orCompetitors etc.William Toll @utollwi Marketing Professional
2. Hashtag SearchHashtag SearchTwitter has a great searchwebsite that is slightly differentthan the search features in youraccount.http://search.twitter.comPros:FreeRSS Feed for search put thisin your reader to monitor terms.Cons:Limited time storage of Tweets 3. TweetReach TweetReachTweetReach is a good toolto help identify the totalreach, impressions andactivity for a TwitterID, hashtag or search term.http://www.tweetreach.comPros:Free version is good forsearchers with limitedvelocity.Cons:Free accounts limited to 50Tweets 4. Tweet Reach 5. Word Cloud Word Cloud Wordle is a simple and free word cloud generator. Simply input a RSS feed from a search.twitter.com search and view the worldcloud http://www.wordle.net/ Pros: Free Color and font can be adjusted. Cons: Limited # of Tweets analyzed, can not remove words. 6. Sentiment AnalysisSentiment AnalysisThere are many sentiment analysistools, some are thousands of dollarsper month some are free.TwitterSentiment is Free.http://twittersentiment.appspot.com/Pros:Shows positive sentiment andnegative sentiment tweets for ahashtag or term.Cons:Very limited results. 7. TrendSlide Twitter Mentions Analysis Tracking mentions over time for ProductCamp Boston twitter account. Today we are at 28 mentions! http://www.trendslide.com Pros: Mobile visibility on key business and marketing metrics. 8. http://beta.hashtracking.com/ht-pro-rpt/cjeffers-pcampboston-2012-06-08/ 9. http://beta.hashtracking.com/ht-pro-rpt/cjeffers-pcampboston-2012-06-08/ 10. http://beta.hashtracking.com/ht-pro-rpt/cjeffers-pcampboston-2012-06-08/ 11. FourSquare Mobile Check-ins Great way to get visibility http://www.foursquare.com Pros: Mobile visibility on key business and marketing metrics. Imagine having your entire team check into a tradeshow great visibility for your company. Cons: There are many, including limited reach 12. Influencer AnalysisSocial Media Influencer AnalysisThese tools help you find and viewthe influence of yourprospects, customers and industrythought leaders.Klout.com & peerindex.net are goodexamplesPros:Excellent way to quantify totalreach of individuals social presenceCons:ControversialNot very accurate at times 13. Follow Us Join the Conversation! 14. Thank You! William Toll @utollwiVP MarketingQuestions & Comments Welcome:[email protected]