Scaling Product Management

@benross50

3 October 2014

Mission: Automagic

Four ways to scale

Rockstar people & process

Kaizen

Team

Environment

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2

3

4

rockstar people and process 1

Hiring for agility

Clear meritocratic structure

1. Product knowledge2. PM Tradecraft3. Product Strategy4. Responsible mindset5. Productivity6. Communication

Organisational tools – Decision-making

Processes for how the rest of the organisation can get involved

Organisational tools – Knowledge Base

Premier

Version ManagementAPI

Speed

MultiCurrency

MSuper

UX Refresh

Common Ledger

Reporting

Quality & Stability

Behavioural coding

Client Accounting

Business intelligence (Big data for the little guy)

Benchmarking

Contextual in-product messaging / marketing

Data-based lead generation (eg. send leads and offers to certain SME’s)

M Invoices (v2)

Mobile employee management (payslips, timesheets, leave)

Online invoicing

Mobile

MPayments

Retail: Store POS + Online store + Payments + Mobile + Accounting

EDI (eg. price list & inventory sharing)

3rd party integrations

Govt (ATO & IRD): Prefill & electronic lodgement & communications

Banks: Enhanced bankfeeds (eg. real time, seamless signup)

Mobile Payments

Mobile expense capture

Bankfeeds

Billfeeds

Attachments on transactions

Social coding

B2B Invoicing

MyLinked Clients (bureau operation)

Approvals

API

API

Data pre-population (eg. ABN & contact lookup, forex rates)

Connections to the ‘Internet of Things’ eg. freight & inventory tracking

- 9’s & 10’s - gamification- micro-interactions

DELIVERY PHASE I2013 - 2014

DELIGHT2015 - 2016

DELIVERY PHASE II2014 - 2015DONE

Medium term product direction

Business insights - triggers

Mobile invoicing

Outsourced Payroll (NZ)

Invoice mapping (Russell)

Virtual CFO

Usage data based enhancements

Outcome: [100]m man hours saved in 2015

Removing paper and saving time

AUTOMAGIC

MYOB as a data repository connected to 3rd party apps, services and data feeds

Outcome: [20]% of the GDP of AU & NZ is managed with MYOB

CONNECTED

MYOB customers are advantaged by being part of the MYOB user network

Outcome: MYOB SME’s increased their profit profit by $[500]m in 2015

COMMUNITY

Onboarding

*Note: Calculations for outcomes being refined

AccountRight Live Roadmap

Giving MYOB customers a business advantage

Removing paper and saving time

Connecting to 3rd party apps, services and data feeds

AUTOMAGIC

CONNECTED

COMMUNITY

MOBILE EXPENSE MANAGEMENT

API: INVENTORY MGT (Sales Orders)

Q2 2014 Q3 2014 Q4 2014

BANKFEED IMPROVEMENTS

AU COMPLIANCE

2015 ThemesEASIER WORKFLOWS

ABN LOOKUP

LEDGER ENH.

ONLINE INVOICE PRESENTMENT

MOBILE: ON THE GO (AU & NZ)

KOUNTA INTEGRATION

2014.3(Compliance)

2014.4(Accountants)

2014.5(Killing paper)

PAYSUPER

IN PRODUCT MESSAGING

QUALITY & SPEED

SMART BILLS 1: ATTACHMENTS

EASIER WORKFLOWS EASIER WORKFLOWS

API: TIME & ATTEND.

PAYSUPER - SMSF

ONLINE EMAIL

ROLLOVER REVERSAL

ONLINE INVOICE PAYMENT

LEAN ENGAGE NPS

xxx

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Example candidates (subject to prioritisation)

xxxxx

USER ACCESS CONTROL

PREMIER

2014.2(Premier)

IMPORT/EXPORT

INVENTORY QUALITY & SPEED

EDUCATION EDITION

IN PRODUCT MESSAGING

ONBOARDING

API: INVENTORY MGT (Purchase Orders)

API: Partner Dashboard support

API: Budgeting

xxx

xxx

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Kaizen

"Picasso had a saying -- 'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas”

2

Know what good looks like

http://www.agileproductdesign.com/presentations/user_story_mapping/

Your Team 3

• Defines the business outcome desired by the offering (product & service) to be introduced

• Understands market context and customer pain points

• Works with the BA/UX to define the high level requirements

• Responsible for prioritisation of features

• Validation with client

PM

BA

UXVis

UI Dev

• Works with PM and UX to define the detailed requirements and workflows

• Validation with client

• Feature / User Story definition

• Conceptual implementation of requirements

• Builds great user interactions & workflow

• Validation with client

• Micro-copy of interactions

• Visual implementation

• Owns consistency across products & company

• Validation with Brand

• Code the user interface based on detailed requirements, user interaction, visuals

• Build library of re-usable controls / modules

Collaboration

Role Interaction

Project Management

Your Environment 4

Slide

Four ways to scale

Rockstar people & process

Kaizen

Team

Environment

1

2

3

4