prezentare galantom p2p fr btg 3
DESCRIPTION
GalantomTRANSCRIPT
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PEER 2 PEER
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gabrielsolomon.rofacebook.com/gabrielsolomon.ro
Gabriel Solomon
envisionromania.orgfacebook.com/andreichirtoc
Andrei Chirtoc
lets get SOCIAL (:
galantom.rofacebook.com/galantom
facebook.com/groups/galantom.ro
Galantom.ro
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panelONE. Agenda
1. What is crowdfunding?2. P2P Fundraising -how does it work?3. Galantom platform comparing to other crowdfunding platforms in Romania 4. The volunteer fundraiser5. Activity 1 - the sources from where you can atrract 50 fundraisers sustaining your cause6. Feedback Activity 17. Sources of volunteer fundraisers
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what isCROWDFUNDING? Crowdfunding is a process of gathering money from many to support a singular
common purpose
Types of crowdfunding
1. equity based crowdfunding (investment)
2. lending based crowdfunding
3. reward based crowdfunding
4. donation based crowdfunding
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peer to peerFUNDRAISING? 1. A non profit asks their most passionate supporters
to fundraise on their behaf
2. Fundraisers reach out their network of friends and family
3. Friends and family give to a nonprofit through a peers personalized fundriasing page
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Why Peer-to-Peer works so well
People dont give to causes, they give to people.
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why p2pWORK SO WELL
The power of SOCIAL
of us trust brand recommenda-tions from friends*70% trust messages from those same brands10%
?
* Source: Forrester Research
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why p2pWORK SO WELL?
800 RON /FR. PAGE
100 RONAVG. DONATION
1 FUNDRAISER=
12 DONORS
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platformsIN ROMANIA
Crowdfunding Projects
Rewardings Projects from various domanis based on innovative ideeas 48 203.128 7%
Rewardings Business start-up, creative pro-jects and charity projects 44 3.587.14610%, 6%,
0%
Rewardings Social antreprenorship, advocacy and social activism, community development
10 53.821 10%
Rewardings Creative educative porjects (majority from artistic/cultural area)
49 176.121 6%-9%
Donations Charity Projects 290 288.000 0%
Peer-2-peer Charity Projects 196 962.000 0%
#No Funds Raised Comission
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* last Campionatul de bine campaign
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volunteerFUNDRAISER..
CEO
VIP
SUPPORTER
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activityONE..
SOURCES OF
FUNDRAISERS
??
?
? ?
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fundraisersSOURCES: the power of own example
volunteersfriends, partners, companiessocial mediaactivate ambasadorssporting events organizersonline communities
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coffeeBREAK:
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panelTWO. Agenda1. Opportunities of peer to peer fundraising
with insights from Galantom2. Steps of a peer to peer fundraising Cam-paign3. Fundraisers support from the NGO4. Activity 2 - Draft of your own peer to peer fundraising campaign (key elements)5. Feedback Activity 26. What makes a great fundraising campaign7. Relevant insights regarding donor behavior 8. Actvity 3: The power of own example9. Feedback Activity 3
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All Campaigns Work in Concert
camapaign 1
camapaign 2
camapaign 3
camapaign 4
camapaign 5 rolling P2P
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year aroundCAMPAIGNS.
ExamplesDonate a special event (Birthday, Wedding)Donate your talentSmoke Free Challenge
.NumbersAverage donation: 156 RON (Birthday)Agerage amount per page: 1.960 RON (Birthday)
AdvantagesAnybody can do itEasy to implement for the NGOScalableSmall costs
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time basedCAMPAIGNS..
ExamplesSport eventsPersonal ChallengesMovemberGalantom Santa
NumbersAverage donation: 100 RON (Sport)age amount per page: 800 RON (Sport)
AdvantagesGreat communication opportunityExciting experience for the fundraiser Can attract corporate sponsorship
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Phase of the Campaign
Plan Recruit Engage Finish
2-4 weeks 3-5 weeks 1 week +
8
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steps ofP2P CAMPIGNS.. Step1: Planning
Pitch projects, not funds
Set a clear target
Campaign theme and key message
Communication and media plan
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Setting Your Campaign Goal
What are you trying to fund?
- Tangible programatic outcome
What is your base of support?
- Email list- Social media- Active donors- Core Supporters/Ambasadors
45.000
50.000
90% complete
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steps ofP2P CAMPIGNS..
Step2: Recruit fundraisersDedicated MicrowebsiteNGO website & social accountsNewsletterCampaign Ambasadors
ex.1: http://teamhope.hhcromania.org/
ex.2: http://www.redcross.org.uk/en/Get-involved/Events/Challenge-and-social-events
you and your colleaguesvolunteersdonorsscubscribers
Start with your core people
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campaignENDORSERS..
CEO
50.000RON
29.200RON
41DON
712AVG
300014.500
MAX
VIP
500RON
210RON
1DON
?AVG
VOLUNTEER
2000RON
2266RON
21AVG
107MED
?MAX
500MAX
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steps ofP2P CAMPIGNS.. Step3: Engage
Fundraising pack
Share other fundraisers stories
Fundraising seminar
Campaign updates
Build a team
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steps ofP2P CAMPIGNS.. Step4: FINISH
Thank you message
Campaign result and impact
Notify on project milestones
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fundraisersSUPPORT..
Be a friendBe supportiveEncourage themGet in touch for no reasonPick up the phone
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fundraisersSUPPORT.. Create great experiences
Get them to be part of your organization (ex:volunteering)Envolve them in the projectPromote and salute their accomplishmentIncentives
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fundraisersSUPPORT.. Create a secret Facebook Group
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activityTWO:
describe the project
event/campaign type
campaign theme and key message
period of time for each steps
a creative way to motivate the fundraisers
Draft of a fundraising campaign(key elements)
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key ELEMENTS OF SUCCES: a dedicated person
good planningactivate the social network projects social impactmotivation and support for fundraisersconsistent communicationteam spirit
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galantomINSIGHTS: Sources
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galantomINSIGHTS: Social Networks
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galantomINSIGHTS:
Galantom.ro
30% of traffic is mobile14.76% of donations were made through mobile devices (4.13% on tablets)118 RON average donation - platform181 RON (23%) avg. donation - smartphones218 ron (7.7%) average donation - tablets
Justgiving.com
37% of traffic is from smartphones10% from tablets26.1% of donations - mobile devices $52.60 average mobile donation
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galantomINSIGHTS: Time of day
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galantomINSIGHTS: Day of week
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activityTHREE:
Choose one of the peer to peer fundraising opportunity available on Galantom or an-other original idea, define your target and design the content of your fundraising page (motivational text, propose a picture) and bring some examples of some creative off-line activity you plan to do and expected re-sults.
The power of own example
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lunchBREAK:
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panelTHREE. Agenda
1. Cristina Haita - Corporate Partnerships Coordinator at WWF Romania presenting a case study about one of their peer to peer fundraising campaigns.
2. Daniel Mereuta - fundraiser on Galantom presenting about his experience and meth-ods he used to collect donations.
3. Q&A
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questionsAND ANSWERS. ?..
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THANK YOU!V MULUMIM!
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contactUS!
Gabriel Solomon0741.040.219
Andrei Chirtoc0721.756.383