presentation x curriculum2012
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Enterprise and Entrepreneurship in the Curriculum
Glynn Skerratt
In a round please complete ONE of the following sentences:
One thing I would like to get out of this session is …
One issue which I would like us to discuss about enterprise and entrepreneurship is …
A few questions…
Why do we want students to be more enterprising? Why is it a ‘good thing’?How is it going to help ‘them’?How is it going to help ‘us’?What are we going to do about it?
Staffordshire University Plan 2012-2017
The VC says:
I believe that HE is a learning process whereby […] key personal skills (e.g. oral and written presentation skills) are acquired alongside an understanding of the skills of employability, enterprise and entrepreneurialism and…
Staffordshire University Plan 2012-2017
Values Innovation and enterprise
Being innovative, enterprising and entrepreneurial for us means encouraging creativity and taking balanced risks
Staffordshire University Plan 2012-2017
The VC goes on to say:
“[Our students] will be known and respected by employers for the key graduate attributes that appear in the Staffordshire Graduate, specifically the particular emphasis on the 3Es of employability, enterprise and entrepreneurialism”
The Staffordshire Graduate
Professionalism: Be prepared to be work-ready
and employable and understand the importance of being enterprising and entrepreneurial
Staffordshire University Plan 2012-2017
Measures of SuccessStaff Key Target
Achieve a consistent increase in the numbers of staff engaged in curriculum related research (broadly defined), enterprise and advanced scholarship towards 100% participation by academic staff over the planning period
Business Key TargetStimulate, nurture and support at least 200 new commercial and social enterprises founded by Staffordshire University students and staff
I could explain more about enterprise and entrepreneurship to students, if only…
In the round, please complete this sentence:
‘Entrepreneurship and enterprise are important components in all curricula’
Strongly Neutral StronglyAgree Disagree
‘There is already enough enterprise and entrepreneurial activity within the curriculum…’
Strongly Neutral Strongly
Agree Disagree
Characteristics of an entrepreneur… Visionary; creative; innovative Adaptable; problem-solver Persuasive; inspirational Confident; determined; motivated; a self-believer;
achiever; selfish Competitive; ambitious; a risk-taker; one who
perseveres, resilient Honest Disciplined; hard working Organised; a planner; a decision-maker Understanding Leaders; team workers Networkers Takers of opportunities Researchers; enquirers, problem solvers
Attributes most highly valued by a range of employers…
Motivation Confidence Resilience Initiative Interpersonal skills Emotional Intelligence Open-minded Problem solving Team Working Independent working
Academics say entrepreneurship involves… “Innovation to achieve a specific goal, allows risk
taking.” “Business initiation that has a higher than normal
risk associated with it (i.e. not all business development is necessarily a result of entrepreneurship). It’s also your risk, mainly.”
“Innovation, determination, leadership, risk-taking, resilience, vision, ability…”
“To have or develop the skills to establish a business-oriented mind set.
“Thinking out of the box.” “Creativity.” “Ability to take ideas, own or others, and convert
into a product or service which is profitable.” “A serial assembler of bits and pieces into a
previously unconsidered commercial whole.” “Skills, attributes and competencies associated
with entrepreneurs applied in the environment helps to foster ‘entrepreneurial’ approach by staff and students for development of: transferable skills; employability skills; creating and building for a successful future.”
A few things to consider…
EntrepreneurshipEnterprise IntrapreneurshipSocial entrepreneurshipEmployability
Question…Why is the teaching of enterprise and/or entrepreneurship skills difficult for us?
Problems with incorporating enterprise/entrepreneurship into the curriculum…
There is a limited amount of space/time Many academics/practitioners prefer to
teach their own research work or specialism
It doesn’t fit into traditional academic discourse
Some students aren’t interested in being [more] enterprising or entrepreneurial
A few questions… Can you identify where enterprise and
entrepreneurship manifest themselves in your programmes/awards - can students actually *be* enterprising and entrepreneurial on your awards?
How are they made aware of this, by whom and when?
Are enterprise and entrepreneurship knowledge and skills made explicit within learning outcomes?
How is enterprise and entrepreneurial activity monitored and reviewed when updating modules?
Embedding enterprise/entrepreneurship into the curriculum…but where? Within skills modules? Within careers modules? Within ‘Introduction to Research’
module(s) Within ‘Dissertation’ module(s) Within tutorials Within work placement/work
experience modules Within personal study, independent
study/learning module(s)
At what level, and how, is enterprise & entrepreneurship best incorporated into the curriculum?Level 1/4, 2/5 or 3/6?Vertical Project?Programme Event? Embedded within core modules? Stand alone optional module? L&T content? Assessment?
As for tactics… I would:
Focus on the acquisition of skills and explain why this is important
Get students to interview or to talk to or to listen to entrepreneurs & enterprising people
Invite entrepreneurs & enterprising people in to talk to students and staff
Simulate pre-start up, and start up, activities
Use case studies and mentoring, includingany in-class students who have a business
I wouldn’t… Use the word ‘entrepreneurship’
too much Use a text book about
entrepreneurship Use concepts and models Focus on knowledge acquisition Only focus on the good or on the
bad points of being self-employed
Activity…
• Please share one final thought - for example:• An action you will take• Something you have learnt from
this session• Please write it on a post it and put
it on the flip chart• These will be shared on Blackboard
after the session
