MARKETING CAMPAIGN

X-MEN

Different Types of Marketing in Chronological

orderThe Types Of Marketing Used For The X-Men Film :• The Previous films • The teaser trailer• The teaser poster• Official trailer• Official poster• Merchandise

MerchandiseSuccesses

WEAKNESSES

The successes of having merchandise is that it would get the target audience and fans more involved in the film. There is replicas of this in the film used by the characters. There is also collectables like the Lego figurine's, which is useful for children as they can play with them

The weaknesses of having merchandise is that it is expensive to produce and make.

TEASER POSTERThis poster is a teaser poster which aims to give hints to the target audience about what the film is going to entail. This teaser poster does not give that much away which would make people want to see the film. This poster looks as if it’s a shield and its holding back all the secrets of the film. The big ‘X’ in the middle would help people recognise that it is part of the X-men film series. Underneath the ‘X’ there is a date “6.3.11” which will inform people when the film is going to be shown in the cinema. the colours of the poster are also very dark which shows that something dark is about to occur.

Successes:The successes of having a teaser poster is that it makes people want to see the film because it does not give anything away about the narrative of the film.Weaknesses:The weaknesses of the teaser trailer is that it does not give any clue about what the film is about so people would not know if they would like to see the film or not.

TEASER TRAILER

“HE WAS CHARLES”

“BEFORE HE WAS PROFFESSOR X”

“HE WAS ERIK”

TEASER TRAILER

Teaser trailers are used to advertise an upcoming film they don’t contain that much information about the film/narrative. They are usually very short. Teaser trailers are to get the audiences attention and not necessarily revealing anything about the film. The characters in film are not revealed properly. From the teaser trailer is a hybrid genre of action/adventure/sci-fi. This is aimed at young adults and older.

Successes:The successes of having a teaser trailer is that it gives an insight into what the film will be like. It would make people want to see the film even though they don’t know much about it. The target audience would want to know what is going on in the film.

Weaknesses:The weaknesses of having a teaser trailer is that it does not go into detail about the characters as much as the official trailer does. Also it is only short and contains little information about the narrative.

OFFICAL TRAILER “BEFORE HE WAS PROFFESSOR X”

OFFICIAL TRAILER

The official trailers are there to give the audience an insight into what the film entails. They would introduce the characters more than the teaser trailer. This trailer shows more about the main characters in the film than the teaser trailer. It also shows more detail about the film. The target audience for this film is young adults+. The genre for the film is shown which is action/adventure/sci-fi. The official trailer is longer to give the audience an idea of what the film is about this is an advantage because it would make the audience want to see the film even more.

Successes:The successes of having an official trailer is that it gives an insight into what the film will be like. It would make people want to see the film. The trailer introduces the characters in more detail and what is going to happen in the film.

Weaknesses:The weaknesses of an Official trailer is that it might give too much away about the film and make people not want to see it.

POSTER• The title is very small and in a simple font• It shows the main characters in the poster to attract people to it. If they

liked the previous films then showing all the main characters might attract them to watch this film.

• The aircraft in the background shows there is going to be a war of some kind. This would attract the target audience because they would want to know what is going on.

• “ witness the moment that will change our world”. This caption would attract people they would want to know where the x-men all started.

• The background of the poster• Is a big silver ‘X’. From far away there target audience would immediately

know that it is an X-men film because of the iconography used. • The characters are all lined up to show that they are waiting for

something to happen. This would intrigue the target audience.

Successes:The successes of having a official poster is that it makes people want to see the film because it gives more information about who will be in the film.Weaknesses:The weaknesses of the official trailer is that it still does not give any clue about what the film is about.

Narrative, Genre, Representations

Representations:Age: This film is aimed at young adults+Gender: This film is aimed at both male and females it has both in the film which are main characters.Ethnicity: This film has different ethnicities in it which makes it representable to different ethnicities.

Genre:The genre of this film is a hybrid of action/adventure/sci-fiThe target audience is young adults.

Narrative:The US government need help from the mutants with superhuman abilities to stop a man trying to start world war III.