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Practicalities of Running a MOOC

Patricia McKellar, Associate Director & Pat Lockley, Learning Systems Developer Undergraduate Laws Programme

Dr Matthew Yee-King, Research Fellow, Goldsmiths

CDE Seminar, January 2014

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Why did Laws deliver a MOOC?

• Consider alternative delivery methods• Need to embrace pedagogical innovation• On a ‘massive’ scale• Not restricted by regulatory framework• Curiosity- who would be attracted to the course?

Would it expand access? Would we attract more students?

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Who was involved?

• Laws Team ( Law, education and IT)• IP Team (link with Coursera)• Instructors (Content creation)• Interactive material support

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• Standard VLE format• Possibility to vary menus• Customisation• Clean, clear interface• Easy access to components• Interactivity

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Conversion ratesActive students are classified as unique uses who viewed or downloaded a lecture, attempted a quiz, registered after the MOOC start date and/or posted on the MOOC forums.

Conversion rate: 35%

Conversion rate: 35%

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Active users for ECL MOOCActive students are classified as unique uses who viewed or downloaded a lecture, attempted a quiz, registered after the MOOC start date and/or posted on the MOOC forums.

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Student profile

• From: US, Spain, India, Brazil,• Age: 22-40 years (40%)• Why?: Curiosity (40%) Career related 40%• Highest Qualification: PhD: 9% Masters: 40%

Undergrad:40%• Current employment: Business professional (non

law) 20%, Law related 20%

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Coursera

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• How much intervention?• Time spent monitoring• Forums were ‘public’1. Positive posts2. Commercial posts3. Concerning posts

Managing and Monitoring the Forums

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Comment on Forum re Why do UoL law degree? • First, the U of L LLB is a distance learning degree. As such, I will be able to satisfy

my considerable interest in the law without, ostensibly, leaving my house. • Second, the cost is roughly 1/10th of what it would cost me to undertake a JD at

my local university. • Third, I am not in a position to undertake a JD program on a full-time basis. (There

are no evening programs within a 60-mile radius of my home.) • Fourth, I desire to learn not only substantive (black letter) law, but also study the

topics therein through a socio-legal lens. • Fifth, my wife and I desire to, one day, reside in the UK. Hence, I would be

completing the program with an eye toward, ultimately, re-training as a solicitor. (The U of L LLB is a "qualifying law degree" in England and Wales.)

• Finally, I already possess U.S. Bachelor's and Master's degrees. Consequently, adding additional, substantial debt to my existing debt load (as I would by

undertaking a JD program) is an unpalatable notion, at best.

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Comment on Forum re asking for more courses

I support you fully! This course is by far the most enjoyable Coursera course I have done. Due to my busy work schedule, I have not been able to complete other courses I attempted previously by the schools in America with Coursera. It was for the first time I was able to complete a Coursera course. Also, it was for the first time, I felt that the course's structure was meant to treat me the student like an adult. Previous courses had those weekly quizzes with very limited hard deadlines making me not able to complete the courses due to my hectic work days. In previous courses, I felt like I was being pampered with weekly quizzes, most of them were due at the end of the same week in question. Yes, lets ask the University of London to do more courses. I will sign up right away. David, you echoed the same feelings I have about the university's teaching strategies. I am very satisfied with this course. I recommend this school to anyone who wants to learn.

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Worldwide Access | Opportunity | International Standards

Completion rates

Completion rate: 18%

Completion rate: 18%

Comparing week 1 active users to the completion rates

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What did we achieve?

• Test the platform• Test innovative pedagogies• Transfer knowledge to our own courses• Repurpose the resources• Marketing?