design best practices - chris mckellar, vibe commerce
TRANSCRIPT
DESIGN: BEST PRACTICES IN MIND
Presented by Chris McKellarof Vibe Commerce
DESIGN: BEST PRACTICES IN MIND
382 Simple Design Principles • Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. • Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. • Gratuitous octopus niacin, sodium glutimate. • Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estrogen. • Non sequitur condominium facile et geranium incognito. • Epsum factorial non deposit quid pro quo hic escorol. Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum. • Li Europan lingues es membres del sam familie. • Lor separat existentie es un myth. Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium. • Omnicos directe al desirabilita; de un nov lingua franca: on refusa continuar payar custosi traductores. • It solmen va esser necessi far uniform grammatica, pronunciation e plu sommun paroles. Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent
lingues. • It va esser tam simplic quam Occidental: in fact, it va esser Occidental. • A un Angleso it va semblar un simplificat Angles, quam un skeptic Cambridge amico dit me que Occidental es. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi. • Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. • Defacto lingo est igpay atinlay. • Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. • Sic tempus fugit esperanto hiccup estrogen. • Glorious baklava ex librus hup hey ad infinitum. Non sequitur condominium facile et geranium incognito. • Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum. • Souvlaki ignitus carborundum e pluribus unum. Li Europan lingues es membres del sam familie. • Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium. • Li lingues differe solmen in li grammatica, li pronunciation e li plu commun vocabules. Omnicos directe al desirabilita; de un nov lingua franca: on refusa continuar payar custosi traductores. • Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent lingues. • Li nov lingua franca va esser plu simplic e regulari quam li existent Europan lingues. It va esser tam simplic quam Occidental: in fact, it va esser Occidental. • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. • Olypian quarrels et gorilla congolium sic ad nauseum. • Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. • Gratuitous octopus niacin, sodium glutimate. • Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estrogen. • Non sequitur condominium facile et geranium incognito. • Epsum factorial non deposit quid pro quo hic escorol. Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum. • Li Europan lingues es membres del sam familie. • Lor separat existentie es un myth. Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium. • Omnicos directe al desirabilita; de un nov lingua franca: on refusa continuar payar custosi traductores. • It solmen va esser necessi far uniform grammatica, pronunciation e plu sommun paroles. Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent
lingues. • It va esser tam simplic quam Occidental: in fact, it va esser Occidental. • A un Angleso it va semblar un simplificat Angles, quam un skeptic Cambridge amico dit me que Occidental es. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi. • Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. • Defacto lingo est igpay atinlay. • Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. • Sic tempus fugit esperanto hiccup estrogen.
DESIGN: BEST PRACTICES IN MIND
User Experience
Psychology of Design
User Interface
Coding Best Practices
DESIGN: BEST PRACTICES IN MIND
User Experience How a user feels about their interaction with the system
Initial impression in 2-3 seconds What is the UX doing for customer engagement and retention?
Do they feel connected? Does the UX encourage repeat patronage?
Make it so good they don't notice When finding products or information is second nature, it's easier for the customer to NOT notice
DESIGN: BEST PRACTICES IN MIND
Psychology of Design Ultimate goal
Getting the customer to do what you want them to
How do we accomplish that goal? Build trust and confidence Using e-commerce conventions
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
Psychology of Design Ultimate goal How do we accomplish that goal?
Build trust and confidence Using e-commerce conventions Consistency in presentation
DESIGN: BEST PRACTICES IN MIND
Psychology of DesignUltimate goal
How do we accomplish that goal?Build trust and confidence
Using e-commerce conventionsConsistency in
presentation
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
Psychology of Design Ultimate goal How do we accomplish that goal?
Build trust and confidence Using e-commerce conventions Consistency in presentation
Branding Focus of page What is the message? Whitespace / negative space
DESIGN: BEST PRACTICES IN MIND
Psychology of Design Triggers
Color
DESIGN: BEST PRACTICES IN MIND
Psychology of Design Triggers
Color Imagery
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
Psychology of Design Triggers
Color Imagery Motion Context / WTF
WOW!
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
User Interface Navigation & search
Browsing: mega menus vs. landing pages Search: AJAX suggestions
Forms and other clickables Customer information: addresses, user/pass Quick views, modal popups
Checkout Getting shipping prices Back to shopping / continuing checkout Placing an order
DESIGN: BEST PRACTICES IN MIND
DESIGN: BEST PRACTICES IN MIND
Coding Best Practices Design for coding
Understanding block level versus inline Page flow
DESIGN: BEST PRACTICES IN MIND
Coding Best Practices Design for coding
Understanding block level versus inline Page flow
Keep it simple
<body> <!-- skryte --> <p class="noscreen"> <a href="#text">Přeskočit navigaci</a></p> <!-- skryte --> <div id="main"> <h1> <a href="index.html">Cemix<span></span></a></h1> <ul id="top"> <li><a href="#">Home</a> |</li> <li><a href="#">Firma</a> |</li> <li><a href="#">Nabídka</a> |</li> <li><a href="#">Kontakt</a></li> </ul> <ul id="left"> <li><a href="#">Malířské nátěry</a></li> <li><a href="#">Fasádní barvy</a></li> <li><a href="#">Omítky</a></li> <li><a href="#">Kolorovací systém</a></li> <li><a href="#">Penetrační prostředky</a></li> <li><a href="#">Zateplovací systém</a></li> </ul> <h2 id="text"> Jeden DIV a jeden SPAN, víc nepotřebujete</h2> <h3> Je možné klidně využít i nějaký podnadpis</h3> <img src="img/img1.jpg" width="180" height="240" alt="popis" /> <p> Ny rás limkřost a kruz doubachůl k žunou s hřouh. Malu hrám k ptalu ptym křoháť kry bréluma lemě, chroch z bropzoptyno pozaď úkln a táží moveluh hřouzeku darout símez. V uha suh ociš z zůt zištstůp hrub. Chropel s souje řehrylah letuší i sozoš. Můh lestů luď. Přiť ziťmípou mok vrekté na drostaprášt hesi křukto o tu vobryj ulatu. Vrumivů mochruk zeje o se úduš trábzít doň z věmpty vrů nékřuza, stybok hažácet sasektá zůsen úkte drolussušmiř pruju liměla vám k vuďuď. Zive sájfymali pas k locho a bebi mozizýzad sou ji.</p> <h3> Je možné klidně využít i nějaký podnadpis</h3> <p> Ny rás limkřost a kruz doubachůl k žunou s hřouh. Malu hrám k ptalu ptym křoháť kry bréluma lemě, chroch z bropzoptyno pozaď úkln a táží moveluh hřouzeku darout símez. V uha suh ociš z zůt zištstůp hrub. Chropel s souje řehrylah letuší i sozoš. Můh lestů luď. Přiť ziťmípou mok vrekté na drostaprášt hesi křukto o tu vobryj ulatu. Vrumivů mochruk zeje o se úduš trábzít doň z věmpty vrů nékřuza, stybok hažácet sasektá zůsen úkte drolussušmiř pruju liměla vám k vuďuď. Zive sájfymali pas k locho a bebi mozizýzad sou ji.</p> <p id="foot"> <a href="#main">Nahoru</a></p> <hr /> <p id="copy"> Design, copyright a tak podobně</p> </div></body>
DESIGN: BEST PRACTICES IN MIND
Coding Best Practices Design for coding
Understanding block level versus inline Page flow
Keep it simple Using semantic code
Using elements for their intended purpose HTML5
Dot & cross: XHTML Optimizing code CSS and the beauty of inheritance CSS3
DESIGN: BEST PRACTICES IN MINDSummary
UX
Psychology
UI
Best Practices
DESIGN: BEST PRACTICES IN MIND“Summary”
UX
Psychology
UI
Best Practices
DESIGN: BEST PRACTICES IN MIND“Summer-y”
UX
Psychology
UI
Best Practices