power of dislike presentation - social media week copenhagen
DESCRIPTION
The Power of Dislike is a 45 minute key-note style talk which rips the traditional social media dogmas apart. Today’s social media marketers are blindly chasing “likes” on Facebook, followers on Twitter, viewers on Youtube etc. But this blind like-hunting has turned into a narcissistic game of superficial ego building, which has no true value for the companies and organizations participating in the game. In stead we need to focus on the true power of social media, which is the power of dislike! http://socialmediaweek.org/copenhagen/events/?id=50483TRANSCRIPT
The Power of Dislike
Exercise
Criticism creates conversation
Flatter creates… Flatter
Flatter is nice
But conversation is business
Who are the social media heros?
12 years ago
You have two choices. You can continue to lock yourself behind facile
corporate words and happytalk brochures
Or you can join the conversation
We have forgotten about conversation
And good conversations start with a dislike
It is time to rediscover
The Power of Dislike
But how can
be good?
Let’s sing a song
Hate something
Change something
Make something better
Cacophony The Digital Cacophony Digital Cacophony The Age of Cacophony The Voice of Cacophony Understand Cacophony Tune in to the Cacophony
4:45 AM
But why does it work?
It helps you make better products
It keeps you fit
It creates conversation
But not all dislikes are equal
Dislike
Like
I hate everything that you and your products represent (Hater)
Dislike
Like
I hate everything that you and your products represent (Hater)
I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)
The power of dislike
Dislike
Like
I hate everything that you and your products represent (Hater)
I don’t really have a relation with you or your brand, but this product is bad!
I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)
Transparent customer service
Open evaluation
Dislike
Like
I hate everything that you and your products represent (Hater)
I don’t really have a relation with you or your brand, but this product is bad!
I like the idea of the product, but it needs improvement!
I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)
The power of dislike
Idea generation
Embedded feedback
Dislike
Like
I hate everything that you and your products represent (Hater)
I don’t really have a relation with you or your brand, but this product is bad!
I like the idea of the product, but it needs improvement!
I love everything about your brand and your products, but I think I can help you do it even better!
I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)
The power of dislike
The challenge!
Nobody likes to be disliked
How to learn to be disliked
Fight your hubris
There is ALWAYS someone smarter than you
Exercise
Always be under construction
And you don’t have to be a zen
master
Forget the gold rush and start the conversation with your dislikers
Dislikes Feedback
Suggestions Criticism
Improvements Cases
@ www.powerofdislike.com
or @petersvarre
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