1. 1. Persuasive TechniquesCraig Telford
2. 2. Anti-Ageing CreamsDescription of anti-ageing creams:Anti-ageing creams are moisturiser-based cosmeceutical skin care productsthat are designed to make you the consumer look younger by preventing anysigns of skin ageing. Anti-ageing cream have been marketed towardswomen more than men but are becoming increasingly more commontowards men.Only the best anti-ageing preforming creams with ingredients that have aneffect on the skin works and reduces the appearance of wrinkles by less than10% over the course of 12 weeks a study has shown.
3. 3. Target GroupAgeing cream is aimed for people that are over the age of 60. It Isaimed at both genders, however women are more liable to use thisbecause they still want to look young and beautiful like they used tobe, no-one wants to look or get old. The reason why people would buythis is due to the fact that people want to prolong their age and makethem feel young again when they look in the mirror and loves it whenthey get complimented by other people. Such as, You look young foryour age. Late night TV channels are always advertising these type ofproducts and makes you want it more because of the guarantee andfeedback from others, saying Amazing! Its a genuine product thatworks! Magnificent.
4. 4. Other key ingredients
5. 5. Tag lineAll ageing creams have different tag lines, but that isdue to the fact that they are different companies, butan example of a tag line for one of these are: Itimmediately leaves skin brighter-looking and smooth.Tag lines are used when products are advertised togain peoples attention when the product is shown. Taglines make people remember that product becausethey associate the few words of a tag line with theactual product of anti aging cream.This video clearly showsthe use of a tag linebecause in the video itstates that When energyflows
6. 6. Branding or productplacementThe idea of product placement is the manner thatduring adverts there is a brand or logo to do with theproduct and it is visible however the characters willnot draw the attention of the logo or brand towardsthe audience. For example, there may be a bottle ofOlay and a person telling us about it however theywill not mention the logo or the brand such as whomade it. This video demonstrates how productplacement is used within a film, which wouldbe similar to how it would be in a advertsuch as Anti ageing cream which has alldifferent products surrounding it as well astheir own product.
7. 7. A catchy songA song could be used with the product too because itwould get stuck in the audience's head if it wascatchy, you could simply take an old song andchange the words. Its quite like a tag line in therespect of it has the same meaning of making peopleremember about the product.This is the type of song that is catchy because itgets in the audiences head due to the fact ofhow the words sound and the theme trackbehind it. They also repeat the word 'ice icebaby'. This song has also been on TV for anadvert for a bank