persuasive techniques

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If you are the first person from your row to class, you must pick up the folders in the back and place them on the desk according to number! FOLDER PROCEDURE

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Big Names, Logos, Kairos, Pathos, Ethos

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Page 1: Persuasive Techniques

If you are the first person from your row to class, you must pick up the folders in the back and place them on

the desk according to number!

FOLDER PROCEDURE

Page 2: Persuasive Techniques

Good news?

Page 3: Persuasive Techniques

Done now and good newsBias and persuasive techniquesPersuasive techniques practiceTrifold activityExit ticket

Agenda

Page 4: Persuasive Techniques

an opinion about whether something or someone is good or bad

bias can influence how you deal with something or someone

Someone or something that is biased is one-sided

HOW IS FOX AND MSNBC BIASED?http://insearchofthings.edublogs.org/lesson-8/

BIAS!

Page 5: Persuasive Techniques

Claim

Example: I am going to try to convince you that chocolate is a healthy snack.

State your argument.

Page 6: Persuasive Techniques

Big Names

Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.

Important people or experts can make your argument seem more convincing.

Page 7: Persuasive Techniques

Logos

Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

Logic, facts, numbers, and information can be very

convincing.

Page 8: Persuasive Techniques

Example: It’s

just not smart

to shoot

yourself in the

foot! Really,

just doesn’t

make sense!

Logos

Page 9: Persuasive Techniques

Pathos

Example: Your donation might just get this puppy off the street and into a good home.

Getting people to feel happy, sad, or angry can help your argument.

Page 10: Persuasive Techniques

Ethos

Example: Believe me! I’ve been there before. I’m just like you.

If people believe and trust in you, you’re more likely to persuade them.

Page 11: Persuasive Techniques

Kairos

Example: This is a one-time offer. You can’t get this price after today.

Try to convince your audience that this issue is so important they must act now.

Page 12: Persuasive Techniques

In your notebook, identify the persuasive technique:

1. You can only buy this item in the next 10 minutes—act now!

2. Tiger Woods endorses Nike.3. Diet Coke is 100% sugar-free.4. My wife had cancer, so I know what

treatment works best.5. A child is shown covered in bug bites

after using a cheap bug spray.

Page 13: Persuasive Techniques

Trifold ActivityCLAIM: “I am going to try to convince you that

_________ (your favorite food) is the best food.BIG NAME: OprahLOGOS: Nutritional valuePATHOS: An emotional moment with a family

member that involves the foodETHOS: Convince people that you’re a food

expertKAIROS: Explain that there’s only a limited

supply

BE CREATIVE! MAKE THINGS UP!

Page 14: Persuasive Techniques

Exit Ticket1. How does this

picture show bias?

2. Rate yourself from 1-5: I used my time wisely in class.

3. Rate yourself from 1-5: I completed all of my work.