PERSUASIV

E TECHNIQ

UE

REVIEW

AGENDA:

By the end of class, you should be able to…. Identify how various persuasive techniques appeal to specific audiences in order to achieve one’ s purpose.

1. Bell Ringer

2. Word Work

3. Persuasive Technique Practice/Review

4. ORQ

5. Revise/Edit/Discuss

6. Exit Slip

BELL RINGER: (A) 5/18 & (B) 5/19

Choose ONE of the following situations and write a paragraph in order to persuade your audience to do or give you want you want.

1. Ms. Stokes is about to give you a pop quiz over our latest assigned novel. You want to persuade her to give you another day to study.

2. Convince your teacher that they should offer extra credit opportunities.

3. Your best friend finds $100 on the ground. You claim you saw it first. Persuade them to either give it to you or split it with you.

4. Convince one of your friends why he/she should not bully or get in a fight.

WORD WORK:

• bias a partiality that prevents objective consideration of an issue or situation

• ethics understanding the difference between right and wrong

• logical a way of presenting information so that it “makes sense” through facts and data as support

Each of the following words in a sentence of your own creation!

REVIEW

FLASHBACK REVIEW:

• What are the THREE persuasive techniques?

• Give an example or situation when it would be best to use each technique?

Persuasive Appeals

Logos (Logical)

Ethos (Ethical)

Pathos (Emotional)

•facts •statistics •reasons•relationships of cause and effect

•right and wrong•trustworthiness•credibility •expert speaker

•fear•pity/sympathy•humor•sadness•happiness

PRACTICE:

Identify which persuasive technique is used in each of the following:

1. A doctor is called to the stand to provide evidence that will support the defendant’s “non-guilty” plea.

2. With specific research, you argue that one brand of toothpaste is better than another.

3. “If you don’t help me clean my room, I will tell Mom that you were the one who broke the window….”

4. Your best friend persuades you to admit that you stole the money because confessing is the right thing to do.

5. Doritos commercials attempt to make you laugh so you will remember their product and buy it the next time you are at the store.

CAN YOU IDENTIFY THE PERSUASIVE TECHNIQUE IN THIS ADD?http://www.youtube.com/watch?v=R55e-uHQna0

http://www.youtube.com/watch?v=4rsEnwKrsvc

http://www.youtube.com/watch?v=Y_56BQmY_e8

http://www.youtube.com/watch?v=z6SoqMPhDXQ

http://www.youtube.com/watch?v=dD1h94kuUmk&NR=1 ****

http://www.youtube.com/watch?v=w6ylxWcwkUM

http://www.youtube.com/watch?v=60NEqP_8iP0&feature=related

ORQ PRACTI

CE

PRACTICING PERSUASIVE TECHNIQUES

Prompt: Using your knowledge of persuasion and persuasive techniques, answer the following questions:

 

• Part A: Identify the intended audience of the advertisement.

• Part B: Identify the type of persuasive technique—ethos (ethical), pathos (emotional), or logos (logical) —used in the following advertisement.

• Part C: Explain how the persuasive technique, identified in Part B, works to appeal to the following advertisement’s audience, identified in Part A, using evidence from the advertisement as support.

HOW WILL I BE SCORED?Open-Response Question Scoring Rubric4 (40 points)

Student correctly identifies the advertisement’s audience and type of persuasive technique. Student clearly explains how the persuasive technique appeals to the audience, using evidence from the ad as support.

3 (35 points)

Student correctly identifies the advertisement’s audience and type of persuasive technique. Student lacks explanation or evidence from the ad as support when analyzing how the persuasive technique appeals to a particular audience.

2 (30points)

Student correctly identifies the advertisement’s audience or type of persuasive technique but not both. Also, student may lack explanation and/or evidence from the ad as support when analyzing how the persuasive technique appeals to a particular audience.

1 (25 points)

Student incorrectly identifies the advertisement’s audience and type of persuasive technique. Also, student may lack explanation and/or evidence from the ad as support when analyzing how the persuasive technique appeals to a particular audience.

EXIT SLIP:Persuasive Appeals

Can you think of key words they author may use to help you identify this persuasive

technique?

Logos (Logical)

Ethos (Ethical)

Pathos (Emotional)

EXIT SLIP:Persuasive Appeals

Can you think of key words they author may use to help you identify this persuasive

technique?

Logos (Logical)

Ethos (Ethical)

Pathos (Emotional)

•It makes sense that….•You should do this because ____, ____, ____.•[statistics, facts, evidence, etc.]

•In my expert opinion…•It is only right if you do….•You can trust me because…

•How would you feel if….?•If you don’t, I will….•[Anything that makes you laugh, worry, cry, feel fear, etc.]

IF TIME PERMITS…

Share student examples of persuasive letters and break down the effective ways each technique is used in student writing.