Persuasive/Propaganda Techniques

• “Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you

• Ex.- photos of president in jeans

-Bandwagon appeal- taps into desire to be part of a group, everyone is doing a certain thing

• Ex. – fashion trend, games, electronics

- Either-Or Fallacy-idea there are only 2 choices, 1 good and one bad, with no third option• Ex: “If you care about your kids, you’llgive them this cereal”

- Glittering Generalities- Statement sounds good, but doesn’t give a concrete argument• Ex: Candidate promising to improve conditions for Americans

• Beautiful People- endorsements from celebrities, linking a product to someone famous

• Testimonial- praise by satisfied customers Ex.- Jenny Craig, Proactiv, exercise equipment, weight-loss commercials

(both use transfer-connects product, candidate, idea, cause with positive image, idea

- Appeal to authority-where you use statistics, get endorsements from doctors, professionals, etc)• Ex.-9 out of 10 dentists recommend

-Appeal to emotion -uses strong feelings rather than facts to persuade, often relies on loaded language• Ex.-teen driver commercials, humane society ads

-Loaded Language- uses words with positive or negative connotations to stir people’s emotions• Ex.- pure, foul, organic, artificial, all-natural, unclean

Name-Calling- Giving a negative, slanted view of the opposite side and trying to associate them with things people fear or dislike• Ex. Negative political ads

Slogan- short catchy phrase used over and over

WWI Recruiting Poster

Analyze Civil Defense Videos for Techniques• Duck and Cover• Survival Under Atomic Attack