Propaganda and Persuasive Techniques

Emotional Appeal

• What is emotional appeal?

Emotional AppealThis is used to slant one's view through the use

of emotions. It often tugs at our heart.

Appeal to Reason

• What is appeal to reason?

Appeal to Reason

• This uses reason or logical statements to appeal to us.

Bandwagon

• What is bandwagon?

Bandwagon

• This calls for participation because everyone does it.

Testimony

• What is testimony?

Testimony

• This is selling an idea or product by using famous names rather than sound evidence.

Expert Testimony

• What is expert testimony?

Expert Testimony

• This is a quotation from someone or an organization that is an expert in this area which helps support the author's opinion.

Glittering Generalities

• What is glittering generalities?

Glittering Generalities

• These make claims without giving facts and are often used in advertising and include flowery words.

Glittering Generalities

Generalities

• What are generalities?

Generalities

• These make claims - usually gives a number of positive examples without backing it up with specific research.

Citing Statistics

• What is citing statistics?

Citing Statistics

• These are numbers, percentages, and/or ratios that support the author's opinion in some way. Often times it is taken from research.