Week 5Module 1Composition 2.0

Visual Arguments and Audiences

• Our visual projects will be persuasive if we keep our audience’s needs and expectations in mind.

• Advertisers also choose particular images because they are trying to appeal to particular kinds of audiences.

Week 5Module 1Composition 2.0

http://www.frankwbaker.com/cosintro.htm

• The woman’s sideways glance

• Text– Typography– Color– Lack of capital letters– Cultural connotations of “Are those really

yours?”

Consider

Week 5Module 1Composition 2.0

• Who appears in the ad? A celebrity or someone well known?

• Who is the audience for the ad? How do you know?

• How is language used in the ad? Who seems to be speaking in the conversation bubble?

• On what emotions and desires does the ad play?

• Consider issues such as ethnicity, gender, class, and sexuality—in what ways are they present in the ad? What does their presence in or absence from the ad suggest about the message?

http://www.frankwbaker.com/cosintro.htm

Week 5Module 2

Composition 2.0

• Copyright laws dictate how words, images, and other intellectual property are used or reused for commercial, educational, or other purposes.

• U.S. copyright laws have not kept up with digital advances.

• No real middle ground exists between two copyright options: “All Rights Reserved” and “No Rights Reserved.”

• Creative Commons: an organization that aims to find legal, flexible, and productive common ground within U.S. copyright legislation that enables creators to share and use each other’s work under existing law.

Copyright Law

Week 5Module 2

Composition 2.0

• “Fair Use” is a part of the copyright law that enables a certain amount of work to be reproduced for certain goals, including commentary and criticism.

• Education is granted even more freedom to reproduce within certain guidelines.

• Center for Social Media: http://centerforsocialmedia.org

Fair Use

Week 5Module 2Composition 2.0

Burnett, Rebecca E. “Sow and Piglets in Århus.” 2006. Personal Collection, Atlanta, GA. The Archive. Web. 8 Aug. 2012.

Sample Image Citation in MLA Format

Citation components: Artist. “Title of Work.” Date of Work. Image Source. Database/Web Site. Date Accessed. URL (optional).

Week 5Module 3Composition 2.0

• Captions “inform, shed light, provide insight, identify, describe, explain … show.”

• “The picture raises questions. The caption should answer those questions.”

(“Supplemental Notes: Writing Captions,” Writing Commons)

Captions

Week 5 Module 3Composition 2.0

Questions That Captions Answer

(“Supplemental Notes: Writing Captions,” Writing Commons)

•Who or what are the people, animals, and things in the photo?

•Where is the action in the photo taking place?

•When is the action taking place?

•Why is the action taking place?

Week 5Module 3 Composition 2.0

8

Caption 1

Mardi Gras Parade,New Orleans, Louisiana,8 March 2011.

http://www.flickr.com/photos/library_of_congress/8385172346/in/set-72157632529103585

Week 5Module 3 Composition 2.0

• Tells us what, where, and when

• Is factually accurate, but doesn’t add much to our understanding of the image

http://www.flickr.com/photos/library_of_congress/8385172346/in/set-72157632529103585

Caption 1

Week 5Module 3 Composition 2.0

Caption 2

Mardi Gras is organized by Carnival krewes. Krewe float riders toss objects to the crowds; the most common are strings of plastic colorful beads, doubloons, decorated plastic throw cups, and small, inexpensive toys.

http://www.flickr.com/photos/library_of_congress/8385172346/in/set-72157632529103585

Week 5Module 3 Composition 2.0

http://www.flickr.com/photos/library_of_congress/8385172346/in/set-72157632529103585

Caption 2• Provides context for the image.

• Provides additional information that viewers may not receive from the image alone.