something appeal-ing the persuasive appeals and where we find them

Something Appeal-ing The Persuasive Appeals and Where We Find Them

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Logos The rational appeal. Uses facts, figures, statistics, and arguments to persuade Think: Logical Examples:

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Something Appeal-ingThe Persuasive Appeals and Where We Find Them

How are we persuaded?

Page 3: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Logos The rational appeal. Uses facts,

figures, statistics, and arguments to persuade

Think: Logical Examples:

Page 4: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Page 5: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Pathos The emotional appeal. Exploits

feelings to influence a decision Think: Pathetic Examples:

Page 6: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Page 7: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Ethos The appeal to reputation. Uses the

personality or qualifications of the arguer to persuade.

Different Kinds: Celebrities: Common Folks: Expert:

Page 8: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Page 9: Something Appeal-ing The Persuasive Appeals and Where We Find Them

Note Well! Most advertisements use a combination of the persuasive appeals

Usually, you can pick out a primary strategy—one that is more prevalent than the rest.

Check out the following advertisements, and see if you can identify the primary appeal used!

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What’s the Persuasive Appeal?

Page 11: Something Appeal-ing The Persuasive Appeals and Where We Find Them

What’s the Persuasive Appeal?

Page 12: Something Appeal-ing The Persuasive Appeals and Where We Find Them

What’s the Persuasive Appeal?

Page 13: Something Appeal-ing The Persuasive Appeals and Where We Find Them

What’s the Persuasive Appeal?

Page 14: Something Appeal-ing The Persuasive Appeals and Where We Find Them

What’s the Persuasive Appeal?

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