Personal Learning Project

Soft Drink

Puneet Kaur

CONTENT As I chose the topic soft drinks. There are so many soft drink companies but I

have choose one i.e. coca cola.

In the following slides I will explain –

What I learnt through research What digital marketing efforts of business they use Their charity interests Specific computer program, app, or technology that digital marketers use

Digital Marketing Impact

70

35

23

18

Series 1

socail media email campaignsmobile promationonline shoppingmobile shopping

Coca Cola

• This company use different digital marketing ways for their product promotion.

• Such as social site that are Facebook, tweeter, Instagram, YouTube etc.

• Promotion through games.• Charity.• Crowdsourcing

Social Site

• They promote their product on Facebook by posting pictures, updates and recent activates.

• They have almost more than 853 millions like on their official page.

• They give their advertisements on internet for those who cannot spend time on TV.

Promotion Through Games

• Recently they are promoting through FIFA World Cup 2014 (Brazil) by giving online add on the different sites.

• In India they promote through cricket on the online site of ticket booking.

Charity

• They contribute in different sectors such – Health – Education– Disaster relief– In-kind contribution – Active health living

• They do all the above through online websites• Continued ….

Charity Contribution Chat

Crowdsourcing

• Crowdsourcing means getting the response of the people regarding the product

• https://www.youtube.com/watch?v=0ZXBfQqC6F0

• it was positioning for Coke and they invited people to create a film, print, illustration or animation against that brief.

• The results were amazing; they had around 3,600 responses, which weren’t expecting at all.

References

• https://www.facebook.com/pages/Coca-Cola-Offical-Page/243801772477400?ref=br_tf

• https://econsultancy.com/blog/11098-how-coca-cola-uses-co-creation-to-crowdsource-new-marketing-ideas#i.hh1pede2xdxt11

• https://www.facebook.com/pages/Coca-Cola-Offical-Page/243801772477400?ref=br_tf#!/CocaColaCricketCup

• http://us.coca-cola.com/home/• http://www.coca-cola.com/ng/pages/landing/trip-to-brasil.ht

ml• http://www.coca-colacompany.com/our-company/the-coca-c

ola-foundation