Stand Out, Get Noticed, Get More Business and More Buzz

With Social Media

Welcome

“Those the show up, go up”

(You are going behind the curtain)

We made the List! Savviest in Social Media

Ministry Marketing Solutions, Inc. Wins the

2010 Savviest in Social Media in the StartUp

Nation Home Based-100

Ten-Year-Old Public Relations Firm

Reinvents

Delivering Online Branding, Viral

Videos, Digital Marketing, Virtual Assistance

and More to Authors, Nonprofits and

Entrepreneurs

Detroit - Reinvention. Reposition.

Rebranding. This is what Pam Perry, the

chief visionary of the 10-year-old Ministry

Marketing Solutions Inc has done.

"I want to position my clients to superstar

success - like a rock star!"

The Detroit Free Press called

her "a marketing whiz on an

almost immortal mission.

"Publishers Weekly called her a

"PR Guru."

What are the goals of this social media success session?

a) Learn what it takes to build your brand online

b) How to use amp up your traditional PR tactics in social media

c) Learn the “law of attraction” to attract clients, buyers, media and more….

d) Learn how to get more of the three “F”s*

*friends, follower & fans

First Things First

What is Public Relations?

It’s communicating with your audiences

Tell a story through the media (press, bloggers)

Announce a new book

Educate your audiences

Celebrate milestones

Hold special events

Why Do We Do It?

The purpose of marketing & branding

To Increase Awareness & Drive Sales

Awareness

Interest

Desire

Action

Follow these steps and this will = engagement which = customers

Customers = Cha-Ching /money - so you can keep doing what you love!

How do you do get started with limited technical knowledge &

minimal PR Expertise?

1.Understand your brand2. What do you want to be “known” as?3. Who do you want to attract? Your target?4. How do you want to position yourself in this target?

Public Relations 101 Tactics

Content: Spokesperson, Key messages, Website, books, articles, etc.

Announcements/Press Releases

Wire services: PRNewswire, BlackPR.com, PRweb.com, etc.

Events

Book signings, seminars, cause marketing efforts, local charity events, special receptions

Media Outreach

Local & national media: print, radio, TV & magazines

Social Media Impact on PR Practices?

The Quickest Way to Get Known

Talking WithNot At

Why Do We Use It?

Create curiosity & deliver content.

Cheap & Fast!

Social Networking is BIG business!

Building relationships – old vs. new

It’s simple

Social Media gives us new tools to share some of yourself and your business

Blogging, podcasting, streaming, tweeting…

• Develop relationships with influencers & target audience

• Build an online following of “raving fans” or a “tribe”

• Share vast expertise and knowledge – become known as an “expert”

• Be seen and be heard

Where Do You Start?

YOU – personally

are likely on

Celebrate your Fans

Join Groups

Share links

Build your Network

Your updates are fed to your contacts

Receive news from important influencers

Receive links to important events

Promote Company

Promote Events

Promote Clients

And Now, take a look at:

www.facebook.com/pamperrypr and

www.facebook.com/pamperryprpage

• Saw Facebook update from reporter writing feature story on client’s competitor. • Quickly contacted and offered additional sources; secured an interview for client

that day. • Client was prominently included in story they would have otherwise been left out of. USA Today

Other examples from MMS Email marketing campaigns:Ty Adams (700 Club & secured national book contract with Time Warner)Monique Robinson (Life Today and James Robison)Bellandra Foster (CBN News)Ken Brown (National Inquirer) Dr. Laureen Wishom (speaking gigs, blogs, mag cover and Impact TV interview)

ROI: Media Coverage

• Create a professional page and/or group

• Keep updates consistent

• Cross-post content (blog, video, URLs, etc.)

• Ask friends, partners, customers to join

• Be smart – it is not an open invitation to pitch media (read what they are writing…and get in where you fit in – they hate stalkers)

What Now?

Show Thought Leadership

Research

Build your Network

Spread your content (blog, tweets)

Notifications from contacts

Updates from group members

Profile Updates

Linkedin Groups Group members receive automatic updates = invitations to share knowledge

Linkedin Answers

New Partners, Customers

Recommendations

Networking

Responding to reporters

Linkedin for

Business

Share news

Direct feedback from contacts

• Create Linkedin account or become more active

• Complete your profile

• Use the status feature

• Join interesting/valuable groups

• Monitor updates/group updates

• Be the expert – post/respond/share in Answers

• & My favorite Part: Sync with your Outlook Email!

This a great database retriever!

What Now?

Follow

Engage

Interest

Market (but softly)

What do people really “tweet” about?

What is the value of Twitter?

Capture/share significant events as they happen

Twitter Super Stars:thought leadership - @pamperry

•listening/responding

(comcastcares)

•adding value/sharing

information

•building personal brand

Now, let’s head over to

www.twitter.com/pamperry

Jump on Immediate Opportunities

ROI: Media Coverage

• Saw@ProfNet seeking sources by noon same day. • Responded to writer • Client’s inclusion in the article later that same day

CNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman

ROI: Thought Leadership

Twitter has allowed me to speak at several

conferences on Social Media. One in Puerto Rico

last year and we did 4 live events this year.

I am one of the Top 100 Tweeters in Detroit.

What Now?

Jump right in!Create profile including picture and bio

Gather your followersStart following us – we will follow you back! @pamperryCheck out who your followers are followingSearch by keyword (www.search.twitter.com) research!

Before following, read user’s streams to determine:If they are activeValue of their content

Just tweet!

Address people in your posts to start relationships - @ DM & RT them

Ask questions/answer questions

Connect it to your facebook or put “tweets” on your blog

Be patient – 3 month rule

Follow proper Twitter Netiquette (no spam)

What Now?

Top 5 reasons others might not follow you – it’s nothing personal

1. You don’t have a bio or picture

2. You don’t have any updates

3. You have a lot of updates but are just talking to yourself

4. You are following 2000 people and only 50 are following you

5. All talk; no conversation

This is where it all starts – the blog is your springboard to branding online….

You must: write, comment, engage, learn & share!

www.pamperrypr.com/blog

Let’s look at some blogs

www.pamperrypr.com/blog

How to find blogs?

Search Sites for Finding Blogs appropriate to comment on

Search Key words

Google Blogs www.blogsearch.google.com

Twitter and Facebook (networked blogs)

Why comment on blogs?

Develop relationships with influencers and communities within your industry

Become a trusted, credible source of information

Shares your vast expertise and knowledge

Develop relationships with influencers

See and Be Seen (backlinks are googley)

Conversation Do’s & Don’ts

Do• Be honest, transparent and authentic• Provide ideas & advice around subjects you are knowledgeable about• Refer people to additional information

Don’t• Add “me too” responses• Be a salesperson or a promoter• Don’t bash the competition• Ask to trade links

Bad examples of Self-promotion

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•WIN A BODY MAGIC: Have you entered to WIN a Body Magic Reshaper? If not do so now the drawing is coming up soon

Next steps

• Start reading/lurking period• Pay attention to tone/comments• Look for topics of interest and expertise• Jump in, time yourself – pace yourself • Watch for follow up commentswww.blogtalkradio.com/ministrymarketingsolutions

What Now?

Final Thoughts

1. Cut throw the clutter

2. Deliver GOOD content

3. Know the keywords

4. Follow the leaders

5. Comment on Blogs; ENGAGE

6. Buy a book a month

www.BrandingSuperstarUniversity.com

Promote & Defend Your Brand So, you ask “where do you start, again?”

Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:FacebookGoogle+FriendFeedLinkedInSlideShareStumble Upon & DIGGTwitterYouTube (along with other video distribution platforms:

Vimeo, Viddler, etc.)DocStocScribd

• Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.comwww.chocolatepagesnetwork.comwww.ezinearticles.comwww.blogtalkradio.comwww.digg.com

It’s about building a list of friends, followers and fans……

Have Fun!Engage The Media, Attract them as “friends”

Be Genuine! Be a giver! Quick “take away tools” to do today!

Use these secrets!

• Eventbrite.com & OneTrueMedia

• Set up your Google profile (get on first page of google)

• Amazon.com - post reviews

• www.search.twitter.com find people with a problem…and give them a solution. Engage them first!

• Craigslist.com – post links

• Mikago.com – screen share now

• Freewebsite tools: http://bit.ly/websitesforfree

• www.pamperry.aweber.com

• http://bit.ly/pamperryconnect (get connected to reporters!)

Twitter: @pamperryprSpecializing in Online PR Campaigns