digital marketing and social personal media
TRANSCRIPT
New Media
Visibility&
Control
Branding
Google shows the truth!
Old and New Internet
Web 1.0 Web 2.0
Joe Drumgoole, Irland
about readingabout writing
about companies about communities
client-serverpeer to peer
HTML
XML
home pagesblogs
portales
RSStaxonomy tags
wires wireless
owningsharing
Britannica Online Wikipedia
Before Now
STATIC INFORMATION SYNDICATION
Before Now
Control of data Trust
Before Now
"Web 2.0 is not a collection of monologs – but lots of dialogs."
- Said by someone bright on the Internet
Social MediaOne Giant Party
Added value
Content makes connections
Embrace fragmentation
Leverage the influencer
Engagement trumps impressions
PersonalBranding
ReputationManageme
nt
VanitySearch
Universal Search
www.potter.dk
The Dialog
Brainstorming
SEO GOLD
Co3 R Blogging
Video
Old Spice
Old Spice - dialog
Universal Search
Ikea using the media
What’s Ze Buzz
Facebook Places
Support and development
Reputation management
It is the
sumof
all your efforts
Added values
The risks of Social
Media
Social Media is mainstream
No strategy
Wrong strategy
Lack of Executive Support
Having the right staff
Not Measuring Progress
Measuring the Wrong Stuff
Not Using Available Tools
Unwilling to Experiment
Expecting Overnight Results
Trying to Maintain Control
Employee Abuse
Responding Slowly to the Community
Shorting the Effort
Underestimating the Influence of One Person
This is how I do
it!
aNyhed
Newsletter
Where to start?
Google Alerts
http://www.google.com/alerts
Stick Out
Get a professional profil and network
Get a personal, giving and professional blog
Get a profil and create your own image
Get a profil and create your own image
Create a professional profile and network
Stick out and start giving.
