Creating a Facebook Account & Page

A complete guide.

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What is Facebook?

Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

• More than billion monthly active users as of December 2012.

• Approximately 82% of our monthly active users are outside the U.S. and Canada.

• 618 million daily active users on average in December 2012.

• 680 million monthly active users who used Facebook mobile products as of December 31, 2012.

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ProfilevsFan Page

A Facebook Profile

A personal account on Facebook. When you join Facebook,yougetaProfile. This isaplacewhereyou can connect with friends, see their posts in your news feed, post your thoughts, pictures, etc. Everyone who joins Facebook gets a Profile, andaccording to Facebook Terms of Service you areallowedone,andONLYone,FacebookProfile.TheTermsof Servicealso state that youmayNOTuseyourProfileforbusiness.Onewaytoexplainitisthis:ifpeople need to spend money to use your post, and youwillpersonallyprofitwhenthatmoneyisspent,then you are not allowed to post it on a personal Profile.

A Facebook Page

A Facebook Page is a business account on Facebook. A business Page is an area on Facebook where people have to click the “Like” button in order to see your content in their news feed. Unlike the personalProfile,whichis2-waycommunication(i.e.WhenyoufriendsomeonethroughyourProfile,yousee their updates in your news feed, and they see your updates in their news feed), a Facebook Page isone-wayonly.Thismeansthatthepersonwholikesyour Page will see your Page updates in their news feed, but youwill NOT see their Profile updates inyour news feed.

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Whya Fan Page?

Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.

Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the mostpowerfulkindofword-of-mouthmarketing—recommendations between friends.

• Facebook Business Pages are quickly indexed by the Search EnginesbasedonthekeywordsusedintheBusinessPageTitle.

• Your facebook business page alerts your fans of special offers, events and discounts instantly

• Easily create new product or services campaigns online using Facebook

• You are able to set-up multiple facebook business pagesbased on different services or niches in your business

• With500millionusersonFacebook,youcandrivealotoftrafficto your website through your facebook fan page

• YoucanhaveunlimitedFacebookuserswho likeyou- theyare all potential clients!

• Anyone can access your facebook business page, they can findyouonFacebookorfromasearchonGoogle

• You can have various custom tabs made just for your business

• You can easily update everyone at once with new offers

• Facebook Business Pages are great for long lasting relationships with your customers and creating an interactive community with them

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Creating aProfile

Before you create a Fan Page you must have a facebook account. (If you already have one, proceed to page 8)

• Gotowww.facebook.com

• Complete Sign Up information, Click Sign Up!

Continue entering your personal information for Steps 1, 2 & 3

• Step1-FindingFriendsviaemail

• Step2-ProfileInformation

• Step3-UploadPhoto

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YourProfile

And that’s it! - You have created a profile page.

You can now begin to connect to friends, upload photos, and “like” your favorite pages to recieve constant updates on your favorite companies, brands, music etc.

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NewsfeedvsProfileViews

Your Newsfeed

You can switch the way you view/use facebook.

YourProfileView

• Displays the post/content of your friends and pages that you“like”inaconstantup-to-the-minuteinfostream

• You can update your PERSONAL status via the newstream as well to be read by the people in which you are conected

• Displays YOUR activity (Statusupdates,photos,“Liked”Pages)inaTimeline*format

• Thisishowyourprofileisdisplayed to others

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Creating a Fan/Business Page

Fromyourprofilepage

Therearetwolocationsyoucan choose.

• Click the Setting icon in the top right

• Select Advertise

• Click “Create a Page”

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Creating a Fan/Business Page

ChooseClassification, enter information

• Choose “Company, Organization orInstituion”

• Select“Bank/FinancialInstitution”• Enter Name

Example: John Smith of PERL Mortgage

Continue entering your business information for Steps 1, 2 & 3

• Step1-UploadPicture

• Step2-AboutYourBusiness

• Step3-EnableAds(NotNecessary)

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Your Page

And that’s it! - You have created a Business page.

You can now start networing and expanding your business though a social network.

Admin Panel

Your Admin Panl will inform you of all your Page’s activityincludingit’sInsights

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NewsfeedvsProfileViews

Your Newsfeed

YourProfileView

• Displays the post/content of pages that you “like” in a constantup-to-the-minuteinfo stream

• You can update your Business status via the newstream as well to be read by the people/pages in which you are conected

• Displays YOUR activity (Statusupdates,photos,“Liked”Pages)inaTimeline*format

• Thisishowyourprofileisdisplayed to others

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