advanced guide to facebook advertising for churches by ... · need to setup a facebook page for...

NewChurches.com

Facebook Advertising

for Churches

Quick Guide with Tips

by: Daniel Im

An Advanced Guide to…

http://www.newchurches.com

http://www.newchurches.com

Create an Ad 1In order to use Facebook advertising for your church, you first need to setup a Facebook Page for your church. Go here for a step-by-step guideline to help you setup your page: facebook.com/business/learn/set-up-facebook-page.

Once you have your setup your Facebook page, login to your Facebook account and go to facebook.com/adsmanage.

Click “Create Ad.”

Tip: Aim to have 2-3 posts per day to keep your page buzzing. In order to do this, use the “Schedule” feature when you click the down arrow on the “Publish” button.

Tip: Your Facebook page can have multiple admins with their own logins.

https://www.facebook.com/business/learn/set-up-facebook-page

https://facebook.com/adsmanage


https://facebook.com/adsmanage

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There are a few different strategies around campaign types. I would recommend that you either Promote your Page, Boost your posts, or Send people to your website. Here are some tips on why you would choose anyone of them:

• Promote your Page: This is about getting people to like your page. This is helpful because when people like your page, your unadvertised posts will natively appear more frequently in their feed.

• Boost your posts: This will cause a single post to appear more frequently in people’s feeds. This is helpful for promoting a single post, like the announcement of your church’s launch, or a story of life change.

• Send people to your website: This is only helpful when you have a nice website to direct people to. Otherwise, push people to your Facebook page.

Determine Your Campaign Type

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In order to use Facebook advertising for your church, you first need to setup a Facebook Page for your church. Go here for a step-by-step guideline to help you setup

your page: https://

Set Your Audience

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Once you determine your campaign type, the next step will be to set your audience. Don’t advertise to everyone in the world!

Focus on your city. In order to do this, you can even search by your address, city, or zip/postal code.

After selecting your city, you will need to specify the age range(s), gender(s), and language(s) that you want your ads appearing to.

Tip: After setting up your first campaign to let people know about your church, try creating specific campaigns for targeted groups of people.



4 Narrow Your Audience Next, you will need to determine who you want your ad targeted towards. You can either type in words, and suggestions will come up, or you can browse through demographics, interests, behaviors, or more categories. Here are some examples of targeted campaigns:

Example 1: If you were organizing a summer fun day event where you rented bouncy castles, etc., then you would want to do a specific ad targeting young families. In that case, you would go to Demographics —> Parents —> All Parents, and then you would choose the categories that you want to target. When you do this, you’ll see an estimated number of people that you’ll be targeting within your set location.


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There are a few different strategies around campaign types. I would recommend that you either Promote your Page, Boost your posts, or Send people to your website. Here are some tips on why you would choose anyone of them:

Narrow Your Audience cont…

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Example 2: If you were doing an outreach on Valentine’s Day and you wanted to provide babysitting for your community, while the parents went out on dates, then you would not only target those previous parent demographics, but you would also go to Interests —> Family and Relationships —> Parenting.

As you can see, you can get pretty specific in targeting your audience.

Tip: As you are narrowing down your audience, you will want to pay careful attention to the Audience Definition scale to make sure that your audience isn’t too specific or too broad. You will also see the potential number of people that your ad will reach.


your page: https://


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Money,Money, Money

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After you set your audience, you will then need to determine how much you want to spend on your ad.

Tip: Facebook likes ongoing revenue. So if you only had a budget of $150 to spend on your campaign, it’s better to spend $5/day for 30 days, instead of $150 in one week.

There are advanced options, but it’s better off not touching them, unless you know what you’re doing. If you really did want to tinker, I’d recommend that you only touch the Ad Scheduling Option or the Delivery Type.







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either Promote your Page, Boost your posts, or Send people to your website. Here are some tips on why you would choose anyone of them:

Example 2: If you were doing an outreach on Valentine’s Day and you wanted to provide babysitting for your community, while the parents went out on dates, then you would not only target those previous parent

Design Your Ad

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The last step is to design your ad. Depending on your campaign type, you have the option of displaying one image with text, or rotate through a collection of images with text.

Tip: Don’t just display a stock image, or an image of people sitting in a circle. Use the image to communicate a message. The image is what will cause people to look at the text, and then click on your “call to action” button.


your page: https://






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Last Remarks and Pixels

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Congratulations! You’ve now finished your first paid Facebook ad for your church! Keep your eyes on the results in facebook.com/adsmanager.

Tip: Resist the urge to tweak your ad every few days. Run your initial campaign for a couple of weeks and see what happens. Then tweak your audience and goals and run another campaign for another couple of weeks.

There are these things called Pixels you can install on your website to track behavior. If you’re interested in how to install them, or would like more information on other power features of Facebook advertising, just go to facebook.com/business/help/ and browse

http://facebook.com/adsmanager

http://www.facebook.com/business/help/

http://facebook.com/adsmanager

http://www.facebook.com/business/help/



advanced guide to facebook advertising for churches by ... · need to setup a facebook page for...

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