perceptive media, ethics, dreams & hyper reality
TRANSCRIPT
https://www.flickr.com/photos/nickpiggott/5212959770
Perceptive media, ethics, dreams & hyper reality
Ian ForresterSenior Firestarter, BBC R&D
@cubicgarden
http://www.flickr.com/photos/smcgee/234278571
Oral storytelling
http://www.flickr.com/photos/smcgee/234278571
The attention economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
How does it work?
https://www.youtube.com/watch?v=iXKu-b4Afh4
Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
Manipulation of audiences feelings
https://www.youtube.com/watch?v=thNvpubJir8
Film has been doing this for decades
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
Relevance
https://www.flickr.com/photos/leweb3/6471629995
It will be very hard for people to watch or consume something that has not in some sense been tailored for them- Eric Schmidt, Google
Some media reaction
http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
Data ethics research
https://www.flickr.com/photos/birgerking/5137440872
PrivacySecurityOwnershipIdentityData management
Data ethics research
https://www.flickr.com/photos/noodlepie/7256071790
Trust is the foundation of the BBC:we are independent, impartial and honest
Understanding new models for data negotiation
https://www.flickr.com/photos/dodnewsfeatures/28742900754
This shared experience?
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
Too late...
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
Hyper reality experiences
www.imdb.com/title/tt0119174/ - The Game (1997)