perceptive publishing?
TRANSCRIPT
Perceptive Media?Perceptive publishing
Ian Forrester| @cubicgarden | Senior firestarter Producer
Hello Tell you about some of our work in sound research
Broadcasting vs the internet...
http://www.flickr.com/photos/shaunn/3979899772/
Some of BBC R&D's previous work.
Broadcasting goes to everyone
http://www.flickr.com/photos/feuilllu/302001867/
Reach and public purpose
http://www.flickr.com/photos/steeljam/6479389045
Enchanting and engaging stories?
http://www.flickr.com/photos/_lovenothing/2653876216
Best of broadcast + Best of internet
http://www.flickr.com/photos/gabrielap93/6205964186
Some of BBC R&D's previous work.
Narrative: The classic ghost story
http://www.flickr.com/photos/smcgee/234278571
What happened?
http://www.flickr.com/photos/87913776@N00/3241512841
Context, mood, location, time, attention...
http://www.flickr.com/photos/rkeetch/2333189037/
The comedy conundrum
http://www.flickr.com/photos/theeerin/
Hello, insert location
http://www.flickr.com/photos/theeerin/4716840013
http://www.flickr.com/photos/theeerin/4716840013
Not personalised, its customised
Storytelling is about the variables
The state of the art
http://www.flickr.com/photos/factoryjoe
iBookmark: locative texts and place-based authoring
http://dl.acm.org/citation.cfm?id=1520340.1520570&coll=ACM&dl=ACM&type=series&idx=SERIES260&part=series&WantType=Proceedings&title=CHI
...the potential of eBooks to extend forms ofwriting and storytelling has not beensignificantly explored......By setting context variables based on current andPast locations of the eBook reader and usingthese in the rule-based generation of textand illustrations
iBookmark: locative texts and place-based authoring
http://goo.gl/6h8g4
Scale is the name of the game
http://www.flickr.com/photos/thomashawk/2189615343
Delivering partial objects
http://www.flickr.com/photos/doug88888/4551753154
Client side powered
The narrative never ends
http://www.cracked.com/blog/the-10-most-insulting-things-video-games-charged-money-for/http://www.bigredbarrel.com/2012/08/too-soon-too-late-whens-the-right-time-for-dlc/
Implicit actions influences the narrative
http://www.flickr.com/photos/pjanvandaele/4034179415/
Media as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
The attention economy
http://www.themoviedb.org/account/LaTropa64
Quote from New Line Cinemas Se7en
Wanting people to listen, you cant just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then youll notice youve got their strict attention
- John Doe
Sometimes... just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
Highly relevant
http://www.imdb.com/title/tt0114369/
Se7en 1995 - New Line Cinema
Media re-imagined
http://www.imdb.com/title/tt0259711/
Vanilla Sky 2001 Paramount Pictures
Narrative on rails
http://www.flickr.com/photos/ag2r/4437697015
Simpler that you can imagine
https://trakt.tv/show/flashforward
Flash Forward 2009 ABC
Perceptive media: Breaking out
http://www.futurebroadcasts.com#perceptivemedia
Early feedback...
Overall the audience was (slightly) positive about the experience.Several reasons were given, such as it was quirky, interesting, and because it used local references
They were prepared to be engaged for longer because it was so unusual and different.
Thank You...
Ian Forrester | @cubicgarden
#perceptivemedia
http://www.futurebroadcasts.comhttp://groups.diigo.com/group/perceptivemedia