perceptive media 2016 for wcsfp
TRANSCRIPT
https://www.flickr.com/photos/nickpiggott/5212959770Objects, responsive and perceptive mediaIan ForresterSenior Firestarter, BBC R&D@cubicgarden
Object based mediahttp://thenextweb.com/media/2016/03/09/bbc-r-and-d-object-based-media/
Media + Metadata = Objectshttps://www.flickr.com/photos/nickpiggott/5212959770The idea behind object-based media is that you take all the assets for a given TV or radio show the video clips, the accompanying audio, any music soundtrack, and extras like subtitles and sign language translations
wrap it up in useful metadata and then use software to remix it as needed
The objects make the story
Storytelling timelinehttp://www.flickr.com/photos/feuilllu/302001867/
http://www.flickr.com/photos/smcgee/234278571Oral storytellinghttp://www.flickr.com/photos/smcgee/234278571
Engaging, participatory, immersive..http://www.flickr.com/photos/smcgee/234278571
Storytelling with variables
Context, location, environment...https://www.flickr.com/photos/haaijk/14196995087
Narrative on Railshttp://www.flickr.com/photos/ag2r/4437697015
Media with more potentialWired magazine Top trends for 2013
Perceptive Media Breaking Out
http://www.futurebroadcasts.com
Responsive Radiohttp://www.bbc.co.uk/taster/projects/responsive-radio
Perceptive dramahttp://www.bbc.co.uk/rd/projects/visual-perceptive-media
Scalable experiences (50000+)
How does it work?https://www.youtube.com/watch?v=iXKu-b4Afh4
Variations not versionshttp://www.imdb.com/title/tt0816692/ Interstellar 2014 Paramount Pictures
http://www.flickr.com/photos/d_lee/2394548742Its the small things
Manipulation of audiences feelingshttps://www.youtube.com/watch?v=thNvpubJir8
Film has been doing this for decadeshttp://www.imdb.com/title/tt2096673// Inside Out 2015 - Disney
Memorable narratives experienceshttp://www.imdb.com/title/tt0259711/ Vanilla Sky 2001 Paramount Pictures
Highly relevanthttp://www.imdb.com/title/tt0114369/ Se7en 1995 - New Line Cinema
Relevancehttps://www.flickr.com/photos/leweb3/6471629995It will be very hard for people to watch or consume something that has not in some sense been tailored for them- Eric Schmidt, Google
Some media reactionhttp://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
Data ethics researchhttps://www.flickr.com/photos/birgerking/5137440872
PrivacySecurityOwnershipIdentityData management
Data ethics researchhttps://www.flickr.com/photos/noodlepie/7256071790Trust is the foundation of the BBC:we are independent, impartial and honest
How people understand personal data and trusthttps://www.flickr.com/photos/cjc/3140642627
Understanding new models for data negotiationhttps://www.flickr.com/photos/dodnewsfeatures/28742900754
Making data visual, understandable & actionable
Ethics of personal data videos
No more shared experiences?
This shared experience?https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
A different shared experiencehttps://www.flickr.com/photos/cjc/3140642627
The Internet of things
Perceptive Radio
Perceptive media experienceshttps://www.flickr.com/photos/tedconference/22645546430
Hyper reality learning experienceswww.imdb.com/title/tt0119174/ - The Game (1997)
Devices working together with mediahttps://www.flickr.com/photos/schoschie/4294160420
New ways to tell stories
Context is king
Context with new storytellingTatori - http://www.imdb.com/title/tt0806910http://www.bbc.co.uk/rd/projects/playlist-button
Media which bends to your context
New types of learning experiences
Storytelling always was/is participatory
Thank you for listening questions?Ian ForresterSenior Firestarter, BBC R&D North@cubicgarden - [email protected]